Addsbrand

Adds Brand (addsbrand.com) is a Korea-based service provider that helps brand owners take their products into the United States e-commerce market, with a focus on Amazon. Its stated positioning is that Korean brand owners who have built profitable businesses domestically face limits in the local market, difficulty succeeding with new product launches, and difficulty achieving efficient exposure in e-commerce channels.

The company frames its offering around four areas: end-to-end support for launching products on US e-commerce; an advertising operations automation solution that manages selling continuously using data-driven ad operations; a new-product research process that screens candidate products before development or launch using competitor analysis, market size, margin rates and review analysis in order to reduce launch risk; and localization of marketing assets, including product detail pages, titles and keywords, adapted to each brand and product. Localization work is described as drawing on a network of local partners in the US and prior operating experience with Amazon brands.

Business model

Adds Brand works directly with brand owners on a service basis, combining hands-on launch and operations support with a software component for automated advertising management. Prospective clients are asked to submit details including brand name, brand site URL, trailing 12-month revenue and the type of engagement sought, indicating an engagement-based, qualified-client model rather than self-serve sign-up.