Direct to Consumer Startups

Lunya sells luxury restwear and loungewear for women and men, including garments made from organic Pima cotton. The company markets its products directly to consumers as comfortable, elevated apparel for downtime.

1 investor

LUCK (Love Ur Curls Kids) develops curl care products specifically formulated for babies and children with curly hair, designed to simplify grooming routines and build confidence early. The line includes a 2-in-1 shampoo-conditioner, detangler leave-in conditioner, and baby head-to-toe wash, all dermatologist-tested and hypoallergenic.

1 investor

Love Ur Curls develops and sells personalized curl-care hair products, primarily through a 3-step system tailored for different hair types and styling goals. The company serves consumers seeking simpler, science-based alternatives to complex curly hair routines.

1 investor

Luxéol is a French beauty and wellness company that produces dietary supplements for hair health, including products formulated with natural ingredients like arugula and horsetail to promote hair growth, density, and strength.

1 investor

LXE Hearing is the parent company of hearing-technology brands Eargo, Lexie Hearing, and hearX, offering direct-to-consumer and over-the-counter hearing aids plus tools for detecting and diagnosing hearing loss. The company has begun winding down its US operations.

1 investor

LYMA develops wellness and beauty products including a nutritional supplement, an at-home laser device, and skincare, formulated with peer-reviewed, patented ingredients. The company sells directly to consumers seeking to improve how they look and feel.

1 investor

Lynks operates an e-commerce platform that brings popular consumer products to customers in developing economies.

1 investor

Lynx makes high-end outdoor cooking equipment, including professional-grade stainless steel grills, specialty cooking products, and weatherproof outdoor kitchen cabinetry. It also offers an online Design Center and a custom outdoor kitchen design service for consumers building outdoor living spaces.

1 investor

MAAREE designs and sells high-, medium-, and light-impact sports bras featuring its patented Overband technology, offering fit tools such as a style quiz, bra fit finder, and 1:1 fittings. The brand targets women across running, HIIT, gym, yoga, and other activities.

1 investor

Maazah produces South Asian sauces and condiments, starting with their founder's family recipes. The company sells its products nationally, beginning from Minnesota farmers markets.

1 investor

Macade Golf designs and sells women's golf apparel, including performance dresses aimed at players ranging from recreational golfers to tour professionals. The brand sells directly to consumers online with shipping across Europe and worldwide.

1 investor

Mache sells yoga storage solutions and accessories designed to organize and display yoga mats, blocks, and props in home and studio spaces. The company focuses on sustainable, aesthetically designed storage products that serve practitioners and wellness enthusiasts.

1 investor

Mad Rabbit sells tattoo aftercare and skincare products such as tattoo balm, SPF sunscreen, soothing gel, numbing cream, and daily lotions, offered as individual items and bundled kits. It markets these direct-to-consumer products to people with tattoos looking to maintain vibrancy and care for new and old tattoos.

1 investor

Maesa creates and scales beauty brands that bring prestige products to market at speed, making high-end cosmetics and beauty products more accessible through direct-to-shelf distribution. The company operates across innovation, brand development, and rapid product commercialization in the prestige beauty industry.

1 investor

Mainfactor provides e-commerce operations, product development, and marketing services to artists, entertainers, and direct-to-consumer brands. The company leverages deep experience managing hundreds of online stores for major entertainment and consumer brands.

1 investor

Mais Mu is a Brazilian brand that sells nutritional supplements such as whey protein, plant-based protein powder, and pre-workout products (e.g. "Exquenta"). Its products are marketed to consumers focused on fitness, recovery, and dietary protein intake, including vegetarians.

1 investor

Maison Monravel makes plant-based scented candles and perfumed stones designed to influence emotional states (energy, joy, serenity, rest), created with botanical essences blended in Grasse. The candles use rapeseed wax and are poured in the Loire Valley with jars made in Tuscany, while the perfumed stones are carved from limestone at La Roche-Guyon.

1 investor

Maison Baum designs and sells high-heeled women's shoes fitted with a patented BAUM footbed developed with orthopedist Dr. Peter Baum, which redistributes weight to reduce forefoot pressure by up to 50 percent. The direct-to-consumer brand targets style-conscious women seeking comfortable, elegant heels.

1 investor

Mai Vino produces zero-sugar organic single-origin wines made with natural ingredients, sourced directly from winemakers and growers, and packaged in airtight pouches that extend freshness and cut carbon footprint. The brand sells directly to wine consumers as a consumer packaged-goods product.

1 investor

Goodfood is Canada's leading digitally native meal solutions brand that delivers fresh meals directly from partner farms and suppliers to customers nationwide. The company reduces food waste and retail overhead by connecting producers directly to consumers' kitchens.

1 investor

Maker ships premium, small-batch wines from independent producers directly to consumers in single-serving cans, addressing distribution barriers created by prohibition-era alcohol laws. The company focuses on affordable access to high-quality, sustainable wines from diverse makers with emphasis on organic practices and lesser-known varietals.

1 investor

Make Sunsets sells climate-cooling credits based on stratospheric aerosol injection, offering consumers and businesses a way to offset warming. It operates as a direct-to-consumer online store for these credits.

1 investor

Makia is a Helsinki-based clothing brand founded in 2001, producing Nordic contemporary apparel including menswear, womenswear, kids' collections and footwear. It sells everyday, functional designs internationally through retailers, with a focus on quality, durability and increasing use of environmentally preferred materials.

1 investor

MAKUKU is a baby care brand offering diapers and skincare products for infants, aimed at mothers supporting their children from pregnancy through active play. It serves the Indonesian market with a range of branded baby products.

1 investor