Direct to Consumer Startups

Love, Bonito is a direct-to-consumer fashion brand offering clothing across multiple categories including denim, tops, and staples for women.

1 investor

Love Cork Screw is a Black-owned, woman-owned wine brand offering curated red, white, and rosé wines sourced from Michigan and California, sold directly to consumers. It also runs a monthly wine subscription starting at $49/month with free shipping.

1 investor

Love Grown is a consumer packaged goods brand that sells coffee and cereal products directly to consumers, with an emphasis on ingredient sourcing and third-party testing. Its products are Clean Label Certified and Non-GMO.

1 investor

Lil Bucks makes sprouted buckwheat snack products that are gluten-free, grain-free, high in prebiotic fiber, and offer complete amino acid protein. The company sources buckwheat from U.S. regenerative farmers and sells directly to consumers.

1 investor

Lovevery sells subscription-based Play Kits containing age-appropriate toys, books, and developmental guides delivered every 2-3 months for children up to age 5. The kits are designed around child development stages and marketed to parents of young children.

1 investor

Love Wellness makes clinically tested personal care and supplement products for women, including probiotics, vaginal washes, and bloating support formulas made without added sugar, fragrance, or parabens. The direct-to-consumer brand focuses on gut, vaginal, and hormonal health at the microbiome level.

1 investor

Lavva makes a plant-based, dairy-free yogurt blended from Pili nuts, young plantains, coconut, and cassava, with no added sugar, gums, or thickeners. Each cup contains 50 billion live probiotic cultures and is sold in flavors such as Original, Vanilla, Mango, and Strawberry through local grocers.

1 investor

Lucky Brand is a denim and apparel brand offering jeans, graphic band tees, and related clothing sold directly to consumers. Its product line includes monthly music-themed graphic tee drops and denim collections.

1 investor

Lukamoo sells cat litter mats designed to contain litter scatter and keep homes clean, sold direct to consumers online. The product line features decorative cat-themed designs marketed to cat owners.

1 investor

Luke's Lobster is a vertically integrated seafood company that sources traceable, sustainable seafood directly from fishermen, processes it at its own facility in Saco, Maine, and sells it through its seafood shacks, grocery stores, and online shipping nationwide. It serves U.S. consumers with lobster meat, tails, and seafood meals, and is a certified B Corp.

1 investor

Lumi Labs makes portable smart projectors with 1080P HD resolution, 4K compatibility, Google TV, Dolby Audio speakers, and automatic keystone correction and focus. The consumer devices, sold direct-to-consumer, are marketed for home entertainment such as movie nights, dorm rooms, and outdoor use.</parameter> <parameter name="founders">[]

1 investor

LumiCup makes infinitely recyclable aluminum single-use cups available in 9oz, 12oz, and 16oz sizes, with custom logo and full-wrap options for events. The cups are marketed as a sustainable alternative to disposable plastic that keep drinks cold longer.

1 investor

Luna Mae is a couture house that produces personalized lingerie, loungewear, and babywear, emphasizing British craftsmanship. It serves customers seeking bespoke, high-quality garments.

1 investor

Lunya sells luxury restwear and loungewear for women and men, including garments made from organic Pima cotton. The company markets its products directly to consumers as comfortable, elevated apparel for downtime.

1 investor

LUCK (Love Ur Curls Kids) develops curl care products specifically formulated for babies and children with curly hair, designed to simplify grooming routines and build confidence early. The line includes a 2-in-1 shampoo-conditioner, detangler leave-in conditioner, and baby head-to-toe wash, all dermatologist-tested and hypoallergenic.

1 investor

Love Ur Curls develops and sells personalized curl-care hair products, primarily through a 3-step system tailored for different hair types and styling goals. The company serves consumers seeking simpler, science-based alternatives to complex curly hair routines.

1 investor

Luxéol is a French hair care brand offering shampoos, conditioners, serums, and dietary supplements aimed at hair growth and hair health. It provides an online hair diagnostic to recommend personalized routines to consumers.

1 investor

LXE Hearing is the parent company of hearing-technology brands Eargo, Lexie Hearing, and hearX, offering direct-to-consumer and over-the-counter hearing aids plus tools for detecting and diagnosing hearing loss. The company has begun winding down its US operations.

1 investor

Lynks operates an e-commerce platform that brings popular consumer products to customers in developing economies.

1 investor

Lynx makes high-end outdoor cooking equipment, including professional-grade stainless steel grills, specialty cooking products, and weatherproof outdoor kitchen cabinetry. It also offers an online Design Center and a custom outdoor kitchen design service for consumers building outdoor living spaces.

1 investor

MAAREE designs and sells high-, medium-, and light-impact sports bras featuring its patented Overband technology, offering fit tools such as a style quiz, bra fit finder, and 1:1 fittings. The brand targets women across running, HIIT, gym, yoga, and other activities.

1 investor

Maazah makes sauces and dips designed to be used across a variety of dishes. The brand's products are inspired by family recipes and sold through retail locations.

1 investor

Macade Golf designs and sells women's golf apparel, including performance dresses aimed at players ranging from recreational golfers to tour professionals. The brand sells directly to consumers online with shipping across Europe and worldwide.

1 investor

Mache designs and sells sustainably-made storage products for yoga and fitness gear, such as tubes and wall racks for yoga mats, bolsters, foam rollers, and blocks. Its wellness-inspired decor made from recycled and natural materials is aimed at home practitioners and yoga studios.

1 investor