Direct to Consumer Startups

Heard.io is a platform that connects consumers with diverse-owned and sustainable small businesses in their communities, enabling discovery and shopping across local merchants. The service combines storytelling with data to facilitate personalized recommendations and multi-vendor checkout capabilities.

1 investor

Hedoine is a hosiery brand offering ladder-resistant and biodegradable tights, including a subscription service, aimed at women seeking durable, more sustainable legwear. It sells directly to consumers with shipping in the UK and Germany.

1 investor

Hedonist Labs makes sugar-free, vegan, low-calorie dietary supplements formulated by a pharmacist and manufactured in France, aimed at consumers seeking hydration, sports performance, and hangover recovery. The products are sold direct-to-consumer and through pharmacies.

1 investor

Heights sells Biotic⁺, a daily delayed-release probiotic capsule combining seven probiotic strains with zinc to support gut health, immunity and overall wellbeing. The product is formulated by dietitians and scientists and sold directly to consumers, with free shipping in the UK.

1 investor

Heist Studios sells women's apparel including shapewear, hosiery, and everyday clothing collections such as nude, wedding, and smooth ranges. It operates as a direct-to-consumer clothing brand.

1 investor

Hella Awkward makes conversation card games with prompts spanning topics like relationships, dating, and real talk, designed to help people move past small talk during game nights, dates, and social gatherings. The consumer product, featured on Shark Tank, is sold direct-to-consumer alongside a blog covering dating and relationship advice.

1 investor

hello is a consumer oral care brand offering fluoride toothpaste products, including cavity-fighting mint varieties such as whipped mellow mint dream and peppermint stick.

1 investor

HelloBello prepares freshly cooked, portion-tailored dog food using regional ingredients from Austria and Germany, developed by veterinarians. Customers create a personalized meal plan online and receive frozen deliveries via subscription or one-time purchase in Austria, Germany, and Switzerland.

1 investor

Ro (formerly Rory) is a telemedicine service that connects patients with US-licensed healthcare professionals for online dermatology visits, offering prescription, compounded, and over-the-counter treatments for hair and skin concerns. It delivers personalized treatments, including custom-blended skincare formulations, directly to patients with ongoing care.

1 investor

TUSHY sells bidet attachments, electric bidet seats, stand-alone bidets, and bamboo toilet paper that connect to existing toilets and plumbing. The company markets these sustainable bathroom products directly to consumers.

1 investor

hellowater is a line of zero-sugar flavored functional waters formulated with fiber and other ingredients to support digestive health, immune defense, and pH balance. Sweetened with stevia and erythritol, the products are sold direct to consumers seeking convenient wellness options.

1 investor

HELM is a footwear brand that designs and sells handcrafted boots and shoes made through a multi-step cobbling process. The company donates meals through Feeding America with each purchase.

1 investor

HEMPER is an online smoke shop selling smoking accessories such as bongs, glass pipes, rolling papers, pre-rolled cones, hemp wraps, vaporizers, and grinders. It also offers a monthly subscription box featuring a themed glass bong and assorted smoking accessories.

1 investor

Herb Pharm crafts liquid herbal tinctures and extracts from certified organic and wildcrafted medicinal herbs, sold directly to consumers for uses such as immune, digestion, sleep, and mood support. Operating since 1979, it grows herbs on Regenerative Organic Certified farms in southern Oregon and manufactures its dietary supplement products in the USA under cGMP standards.

1 investor

Her Highness CBD sells a line of CBD-infused products formulated for women, including skincare (facial oils, masks, moisturizers), tinctures, vape pens, sublinguals, foot pads, and intimacy oils. The direct-to-consumer brand markets its products for uses such as skincare, pain and cramp relief, sleep, anxiety, and sexual wellness.

1 investor

Hero Cosmetics is a skincare brand best known for its Mighty Patch acne patches and related cleansers and pimple treatments. It sells consumer skincare products focused on acne care directly to consumers.

1 investor

HEY HOLY produces breed-specific dog food, snacks, wet food, and supplements developed with veterinarians and based on the nutritional needs of individual dog breeds. It sells directly to dog owners online and donates a daily food ration to a shelter dog with each order, with a focus on the German/EU market.

1 investor

Hey Besti offers personalized period care through customizable monthly subscription boxes of menstrual products and self-care essentials, delivered ahead of the user's cycle. It also provides a free cycle and symptom tracker plus perimenopause-focused resources, serving women managing menstruation and perimenopause.

1 investor

Hibear Outdoors makes multifunctional insulated drinkware for outdoor use, including an All-Day Adventure Flask that works as a portable drink-making system (pour-over coffee, cold brew, tea, cocktails, wine) and an All-Day Adventure Tumbler with a magnetic lid, hidden straw, and can-cooler mode. The products feature Artist Series designs by independent illustrators and target campers and outdoor enthusiasts.

1 investor

An online clothing retailer offering menswear, beachwear, modest wear, and occasion apparel, with categories including new arrivals and bestsellers. The store provides delivery in 4-7 business days with free UK delivery over £39 and free returns within 45 days.

1 investor

HICKIES makes elastic no-tie lacing systems that convert sneakers into slip-on shoes with a customizable fit that stays in place. The consumer product is marketed for convenience, workouts, travel, and accessibility.

1 investor

Hifas da Terra is a biotechnology company that develops mushroom-based natural health supplements, including products for stress, sleep, digestive health, menopause, and vitamin D. It sells directly to consumers and works with health professionals, positioning itself in the nutraceutical and wellness market.

1 investor

High Sport sells women's pants, including cropped and full-length fitted flare and straight-leg styles. The company operates as a direct-to-consumer apparel brand offering free shipping on all orders.

1 investor

Highball Cocktails makes alcohol-free, low-calorie cocktails hand-crafted in small batches in the UK using natural ingredients, free from artificial sweeteners and preservatives, and suitable for vegan and gluten-free diets. The consumer beverage brand offers ready-made non-alcoholic versions of classic cocktails for social occasions and at-home drinking.

1 investor