Direct to Consumer Startups

Petbuddy Group is a Stockholm-based holding company that builds and operates a portfolio of pet food and pet care brands, offering natural nutrition, supplements, and pet care products for dogs and cats. Its brands are distributed to over 50 countries across Europe, South America, and Southeast Asia, with an emphasis on sustainable and eco-friendly production.

1 investor

Petdirect is an online pet store in New Zealand selling curated pet food, treats, toys, and accessories, along with pet care advice. It serves pet owners across the country, with offices in Auckland and Christchurch.

1 investor

Salty Cat is a direct-to-consumer cat food brand that sells premium freeze-dried treats, lickable purée tube treats, and functional wellness treats made with limited, human-grade ingredients and no fillers or additives. Its products are aimed at cat owners seeking clean nutrition at accessible prices.

1 investor

Petal & Pup is an online-only clothing retailer selling women's fashion such as dresses and sweaters, and offers digital gift cards delivered by email. Its products are aimed at consumers shopping for apparel and gifts.

1 investor

Petgood sells insect-protein-based dog food, supplements, and pet nutrition products aimed at addressing issues like allergies, skin irritation, and digestive problems in dogs. The company sells directly to consumers online and through retailers across the Nordics, with a focus on traceable, sustainable sourcing.

1 investor

Petit Pot makes organic French-style desserts, including pot de crème and pudding, for American consumers. The company sells indulgent, creamy sweet treats as a food and beverage brand.

1 investor

Pezzy Pets makes single- and limited-ingredient pet treats for dogs and cats using wild-caught invasive fish species, sourced from small-scale fishers and hunters in the US, Mexico, and the Caribbean. The company sells its treats direct-to-consumer online and uses compostable packaging.

1 investor

PHILTER develops ultra-compact micro-filtration devices that filter airborne particulates from a user's exhaled air, marketed to individual consumers as personal air filters. The products are positioned around reducing shared-air emissions while preserving personal choice.

1 investor

Phong Kee is a family business that has sold peanuts since 1982, using locally sourced ingredients and packaging the product to preserve freshness. It operates in the food and consumer packaged goods space.

1 investor

Phosfato offers subscription plans and packages for printing physical photos, photo books, polaroid-format prints, photo magnets, and albums delivered to customers' homes, all managed through a mobile app. It serves consumers in Brazil, using Fujifilm photographic paper for prints.

1 investor

Photobox sells personalized photo gifts and products, including photo books, collages, and themed mugs, that customers create and order online. It serves consumers in France looking for customized photo-based gifts.

1 investor

Picaboo makes custom printed photo products, including lay-flat photo books that let images run across full page spreads. It serves consumers looking to display personal photos in printed formats.

1 investor

Picanova produces personalized photo products, including canvas prints, acrylic glass and aluminum photo prints, mugs, mousepads, blankets, puzzles, pillows and acrylic blocks, made to order from customers' photos. The products are manufactured in the company's German facility for consumers seeking custom wall art and photo gifts.

1 investor

POCA is a plant-based, low-calorie sweetener sold in single-serve syrup sachets meant to replace cane sugar in coffee, matcha, and other drinks without a sugar spike or crash. The Caramel flavor is a burnt-sugar caramel variant containing no cane sugar, sugar alcohols, or artificial flavors, with added fiber.

1 investor

PicMonkey is a web-based image and video design editor that offers features like photo editing, graphic creation, animation, and templating for creators, small businesses, and teams. It is owned by Shutterstock as of September 2021.

1 investor

Picplum is a photo printing service that automatically prints and ships photos, aimed at families with young children who lack time to organize, print, and share their pictures.

1 investor

Piedmont Pennies makes artisan, small-batch cheese crackers ("Pennies") based on a Carolina family recipe, offered as a snack to pair with wine, beer, and cocktails. The product is a bite-sized, crunchier variation on the traditional Southern cheese straw.

1 investor

Pikko provides human-grade, gently cooked cat food with recipes formulated by nutritionists and vet-approved, personalised to each cat's nutritional needs. It sells directly to cat owners on a subscription basis, offering a 14-day trial box and scheduled delivery with the option to pause or skip.

1 investor

Pilgrim is a direct-to-consumer beauty brand selling skincare, haircare, and makeup products—including serums, sunscreens, shampoos, moisturizers, and cosmetics—drawing on ingredients inspired by regions such as Korea, France, and Spain. Its products are marketed as "Clean Compatible," free of harmful chemicals, and priced in Indian rupees.

1 investor

Pilgrim Soul Cannabis produces curated cannabis vape products designed for specific creative states of mind, blending multiple cannabis strains selected through collaboration with AbstraxLabs and creative focus groups. The company offers live resin disposable vape pens and 510 vape cartridges in product lines targeting creative awareness, focus, imagination, and reflection.

1 investor

Pilly (필리) offers personalized vitamin and supplement subscriptions, building individualized nutrient combinations based on a health questionnaire and delivering them on a recurring schedule. It also provides a habit-support service to help customers take supplements consistently, serving direct consumers in South Korea.

1 investor

Piloti designs and sells driving shoes, sneakers, and boots featuring patented Roll Control heel technology for stability and pedal feel, handcrafted in Portugal. Its footwear targets motorsport enthusiasts and drivers, including limited-edition collaborations with the 24 Hours of Le Mans.

1 investor

Pimpant manufactures eco-friendly household and personal care products in concentrated powder form that users dilute with water at home. The product line includes laundry detergents, dishwashing powder, toilet cleaner, floor cleaner, multi-purpose spray, shower gel, dish liquid, toothpaste, and vegetable sponges—all designed to replace single-use plastic products while maintaining efficacy and sensory appeal.

1 investor

Pink Gellac sells gel nail polish, press-on nails, and at-home manicure kits directly to consumers. Its product range includes starter kits, build-your-own kits, and individual color polishes and gel nail stickers, priced in euros.

1 investor