Direct to Consumer Startups

Urtopia makes the Carbon Atom, a 750W electric bike (eSUV) built on an ultra-light carbon fiber frame with an 835Wh battery and up to 93 miles of pedal-assist range for commuting, errands, and recreational riding. The company sells and services its e-bikes in the U.S. through a network of over 1,200 service partners offering test rides and support.

1 investor

NIC+ZOE is a direct-to-consumer apparel brand that designs and sells clothing, including comfortable everyday wear like sweater pants.

1 investor

Nicks produces protein bars with peanuts, caramel, and chocolate, sold direct-to-consumer. The company is based in Sweden.

1 investor

Night Knight sells a melatonin-free powdered drink supplement formulated with magnesium, inositol, L-glycine, ashwagandha, and L-theanine to support relaxation and restful sleep. The product is mixed with water and taken before bed as part of a wellness routine.

1 investor

NIL Co., Ltd. develops botanical-derived hair and scalp care products, including color treatments and scalp essences. The company manufactures cosmetics and quasi-drugs for retail consumer markets, with recent expansion into Southeast Asia.

1 investor

Nimble makes consumer electronics accessories, including the SharePower portable charger, a 10,000 mAh battery built from two stackable 5,000 mAh modules with USB-C PD output. Its products ship in plastic-free, recyclable packaging and work with iPhone, Android phones, tablets, wearables, and Bluetooth audio devices.

1 investor

Nina Woof produces vegan, eco-friendly dog toys made from cotton with built-in squeakers, marketed to pet owners seeking sustainable and safe chew toys for dogs of all sizes.

1 investor

NINE is an online store and design studio selling original art, photography, home decor, furniture, candles, and apparel, including work by Keith Bynum and Evan Thomas and merchandise tied to the Bargain Block brand. It also offers interior design and build services plus studio classes.

1 investor

Nine Times Bakery makes gluten-free and dairy-free baked goods, such as cookies and bars, using a blend of nine flours and simple ingredients. Its products are aimed at consumers with dietary restrictions who want shareable sweets.

1 investor

Nirvana Soul is a coffee company that roasts fairly sourced beans on-site and operates coffee shops, while also offering catering, coffee delivery, and merchandise. It serves individual customers, coffee shops, offices, and private events, and hosts community events like open mics.

1 investor

Nisolo designs and sells handcrafted leather footwear and goods for men and women, including sandals, boots, and oxfords. It emphasizes responsible manufacturing and is a member of the Leather Working Group certification for leather producers.

1 investor

Nkuku sells handcrafted home and lifestyle goods, including reclaimed wood furniture, hand-thrown ceramics, and metal and glass frames. The brand emphasizes artisan craftsmanship across its product range.

1 investor

The No Meat Company manufactures frozen plant-based meat alternatives sold in UK supermarkets. The products are 100% plant-based and designed to appeal to vegans, vegetarians, and flexitarians as well as meat-eaters.

1 investor

Nobilo produces New Zealand Sauvignon Blanc wines, including a standard bottling, a premium Icon collection made from Marlborough fruit, and a lower-calorie Silver variety. The brand markets its wines to wine consumers alongside food pairing and entertaining ideas.

1 investor

MoonBrew makes magnesium- and superfood-based drink blends designed to support sleep, including a melatonin-free nightly sleep blend and a kids' sleep blend. The direct-to-consumer wellness brand sells its products online with subscription options.

1 investor

NOESIS LTD manufactures natural and organic cosmetics and develops consumer brands through product development, packaging design, and creative services. The export-oriented company operates its own production facility in Bulgaria with monthly capacity of over 1 million units.

1 investor

NOHO HOME is a Hawaiian-owned, native-designed home décor brand offering coastal and Hawaiian-style products such as bedding, area rugs, and decorative pillows, all designed with authentic Hawaiian cultural patterns. Its hospitality-grade products are sold to homes as well as hotels and trade spaces across Hawaiʻi and the mainland United States.

1 investor

NOLEO makes a multi-purpose organic diaper care cream that combines cleaning, moisturizing, and rash prevention in a single product for infants. The formula uses five natural ingredients and is designed as an alternative to disposable baby wipes and separate diaper care products.

1 investor

Nolk acquires and operates direct-to-consumer brands with a focus on sustainability, emphasizing recycled or renewable materials and long-lasting, repairable products. It positions itself around social and environmental performance standards.

1 investor

Nomatic designs and sells travel gear including backpacks, luggage, camera bags, and apparel aimed at travelers, digital nomads, and photographers. Products feature organizational compartments and expandable systems, and are backed by a limited lifetime warranty.

1 investor

A minimalist steel side table designed for flexible placement in living rooms, crafted from durable powder-coated steel with a low weight capacity of 5 kg.

1 investor

Noonday Collection sells handmade jewelry and accessories created by artisans globally, offering guidance on caring for various material types including metals, leather, and textiles.

1 investor

Nora Sermez is an artist-founded jewelry brand that designs and handcrafts one-of-a-kind fine jewelry, offering collection pieces, customizable designs, and private commissions. All pieces are made to order by master jewelers using recycled gold or platinum and ethically sourced natural gemstones.

1 investor

Nordic Waffles produces hand-held waffle sandwiches and frozen waffles inspired by Norwegian waffle culture, sold in grocery stores, convenience stores, and foodservice locations. The company serves consumers seeking fresh, flavorful waffle products available both at retail and in food venues.

1 investor