Direct to Consumer Startups

An online store selling newborn and baby products, including organic swaddles, foldable baby bathtubs, bibs, white noise machines, and water thermometers. It also publishes parenting tips on infant care such as swaddling and bathing.

1 investor

Laundryou is a Korean clean-beauty skincare brand selling facial and body care products such as cleansers, toners, mists, sunscreens, and pore-care items, positioned around a "skin protection/hygiene" concept. Products are sold direct to consumers through the brand's official online shop.

1 investor

Sirloin is a South Korean premium Korean beef (hanwoo) B2C brand that sells 1++/1+ grade beef, dry- and wet-aged cuts, and holiday gift sets via dawn delivery. It uses data-based quality standardization to manage marbling, aging, and grading, along with its own P.R.O. aging technique.

1 investor

WithShyan is a South Korean beauty retailer specializing in nail care and cosmetic products sold through an online store. The company offers a range of nail treatments, files, polishes, gel products, removers, nail devices, art supplies, and foot care items.

1 investor

Prinker makes a device that applies temporary tattoo designs to skin using cosmetic ink cartridges; users select from thousands of designs or create their own, then use the handheld roller to apply the tattoo instantly after priming the skin.

1 investor

A Japanese company focused on growing "small economies" by circulating the value of people's passions and unique ideas worldwide. Based on its news, it offers D2C marketing strategy services covering customer acquisition, landing pages, and CRM.

1 investor

Oisix is a Japanese food company that delivers safe, high-quality food ingredients and supports home dining through various services. It operates as a social enterprise in the food sector aiming to make quality meals more accessible.

1 investor

Provider of low-cost clear aligner (mouthpiece) orthodontic treatment in Japan, offering plans starting from ¥1,760/month with treatment completed in as little as one month. The service operates through a network of partner dental clinics and delivers aligners to patients' homes to reduce clinic visits.

1 investor

TSUMIKI INC. is a Japanese company operating in film distribution and the planning/sales of apparel and merchandise related to video content.

1 investor

nosh is a subscription meal-delivery service offering frozen prepared dishes designed by registered dietitians and chefs, with every menu item held to standards of 30g or less carbohydrates and 2.5g or less salt. It targets busy consumers in Japan seeking convenient health management, offering 100+ rotating menu items delivered ready to heat in a microwave.

1 investor

Bloomee (ブルーミー) is a flower subscription service that delivers small, seasonal bouquets of fresh market flowers to customers' mailboxes on a recurring basis, with plans by bouquet size and a guidebook plus flower-nutrient included. It targets Japanese consumers and runs sustainability initiatives with flower markets and growers to reduce waste and support the domestic flower industry.

1 investor

MUSCAT GROUP (formerly Rice Curry) is a Japanese company operating SNS/social media marketing support, community media, SaaS, and consumer beauty brands, running several subsidiaries across marketing and product lines. Listed publicly in June 2024, it groups businesses in social media marketing, media production, and cosmetics/oral care brands.

1 investor

MIKI HOUSE is a Japanese childrenswear brand that designs and sells clothing, shoes, underwear, skincare, and accessories for babies and children, along with picture books and maternity-related products. It operates an online store and produces items through domestic factories, and also runs childcare experience spaces and an online parenting community.

1 investor

Neiwai is a direct-to-consumer intimate apparel brand that manufactures seamless bras with adaptive fit technology designed for comfort and invisible wear under clothing.

1 investor

孝芳堂 (Kohodo) produces premium ginger syrup concentrate made from Kochi ginger and Setouchi lemon, designed for restaurants and consumers seeking sophisticated non-alcoholic beverage experiences. The syrup is diluted with carbonated water, hot water, or milk to create premium ginger ale, hot ginger, or ginger lattes.

1 investor

I-ne is a beauty company that develops and sells consumer beauty and personal care products under a "Social Beauty Innovators" philosophy focused on customer experiences. It operates in the beauty industry with an emphasis on combining business and sustainability strategies.

1 investor

Sakanotochu sells produce grown with low-environmental-impact farming methods, sourcing from roughly 300 farms mainly in western Japan, about 80% of them new-entry farmers. It supports sustainable agriculture by acting as a sales partner and building logistics and management systems for small, irregular harvests.

1 investor

Hattendo is a Japanese food company that sells baked goods and sweets, including its signature cream-filled buns (kurīmu pan), melon bread, seasonal breads, and Japanese and Western confections, through an online store. It offers direct-to-consumer online ordering and delivery in Japan.

1 investor

LUNDATTE is a conditioning wear brand offering high-waist boxer shorts designed to keep the abdomen warm without tight compression or slipping. Its domestically manufactured products target runners, business professionals, and others focused on performance and physical conditioning.

1 investor

paintory operates on-demand custom apparel and merchandise production, offering companies branded "Swag" and original apparel with no inventory risk through made-to-order manufacturing and dedicated corporate e-commerce stores. It provides business clients end-to-end services from design and production to delivery, including corporate gifting programs.

1 investor

RiceWine is a Japanese sake venture behind the "HINEMOS" brand, which recommends different sake by time of day to make sake simpler and more approachable for both enthusiasts and newcomers. The company brews its own sake, has won international awards, and is expanding domestically and into Asian markets including China and Taiwan.

1 investor

Tokyo Base operates select shop and fashion brand businesses, running multiple retail concepts including STUDIOUS, UNITED TOKYO, PUBLIC TOKYO, and others across Japan and international markets. The company creates and distributes Japanese fashion brands globally through physical storefronts and aims to promote "Made in Japan" fashion products worldwide.

1 investor

Tashinam manufactures premium kitchen knives, primarily petty knives, produced by master craftspeople in Seki, Gifu Prefecture. The company markets its knives to home cooks and gift-buyers based on superior sharpness, ease of maintenance using corrosion-resistant stainless steel, and claimed improvements to food flavor through precise cutting.

1 investor

Kibera is a Japan-based custom shoe brand that designs and sells semi-customized footwear tailored to individual women's foot shapes, sizes, and concerns. The company combines measurement data and design technology to deliver shoes for women seeking both comfort and aesthetic appeal.

1 investor