Direct to Consumer Startups

LINKSOUL sells golf-inspired apparel and accessories, including shirts, layers, pants, footwear, headwear, and golf bags and gear. The brand offers direct-to-consumer lifestyle clothing built for and around the game of golf.

1 investor

Lioness develops technology focused on sexual pleasure and women's bodies, aiming to advance research and provide people with knowledge about their own bodies. The company works to reduce stigma around sexual pleasure and improve understanding of it.

1 investor

Liphop is an online fashion store selling clothing and accessories such as bags, shoes, tops, pants, and jewelry. The brand's catalog includes items like the KIM BAG line and ribbon-detailed apparel.

1 investor

Liquid Earth makes cleaning products formulated with naturally derived ingredients and without harsh chemicals or dyes, emphasizing minimal, carefully selected components. The company states its products have been evaluated to achieve a hospital-level standard of clean.

1 investor

LIQUIDZ makes electrolyte rehydration products marketed as low-calorie, zero-sugar drink mixes for athletes and general consumers focused on health and performance. The company sells its products in Brazil through a subscription club with recurring deliveries.

1 investor

Little Rooms is a Japanese lifestyle brand offering original homeware and curated select goods, including items sourced from Korea. It ran "apart box," a subscription box of seasonal lifestyle items, and sells its own original goods and cosmetics to consumers.

1 investor

Little Words Project makes beaded friendship bracelets, bracelet sets, bead kits, and bag charms carrying positive words and messages, including licensed collaborations with brands like Disney. The direct-to-consumer brand sells its products online and promotes a "pass it on" concept of sharing kindness.

1 investor

Little Yellow Bird makes ethically and sustainably produced apparel from organic cotton and natural fibres, including basic tees, uniforms, and branded workwear for businesses. The company runs a circular apparel program that takes back worn garments to recycle them into new textile fibres, and ships plastic-free; it is based in Wellington, New Zealand.

1 investor

Frey makes liquid laundry detergent and related laundry products that are free of harsh chemicals, marketed as luxury, non-toxic, and available in multiple signature fragrances. The company sells directly to consumers and manufactures its liquid products near Detroit, Michigan.

1 investor

Wholier sells plant-based daily nutrition essentials, including a vegan protein product with prebiotics, made from real-food ingredients without unnecessary fillers or additives. The direct-to-consumer brand targets health-conscious consumers and offers products via subscription with sustainable glass-and-compostable packaging.

1 investor

Living Green develops home cleaning products, including laundry and kitchen cleaners, formulated without harsh chemicals and known irritants for people with skin, chemical, and respiratory sensitivities. The company controls its ingredient chain of custody and designs products to global certification standards.

1 investor

LIVLIG manufactures handwoven recycled PE-rattan storage containers designed for garden hoses and outdoor accessories. The company sells consumer-facing garden storage products made from sustainable materials for residential outdoor spaces.

1 investor

Llama Naturals makes plant-based, whole-food vitamin gummies without added sugar cane, artificial ingredients, or synthetic vitamins, marketed to families and children. Its USDA Organic, allergen-free products are third-party tested and sold directly to consumers.

1 investor

LNKO is a consumer brand running an online store, with the visible page promoting an ongoing sale.

1 investor

Local Hive produces raw, unfiltered honey sourced from Colorado and American beekeepers and bottled in Greeley, Colorado. The company sells branded honey products for consumer retail.

1 investor

Loco sells a high-caffeine (200mg), zero-sugar coffee product available through a direct-to-consumer subscription "Coffee Club." It markets its full-flavor coffee to consumers via online ordering with subscription discounts.

1 investor

Lola Rose is a luxury jewelry and watch brand that crafts accessories featuring colorful gemstones, designed to enable women to express personal style and confidence. Founded in London in 2000 and now operating across China with a presence in over 10 cities.

1 investor

LolaVie is a haircare brand offering vegan, naturally-derived hair products marketed directly to consumers. Founded by Jennifer Aniston, its range includes detangling and bonding treatments positioned as free of toxins and fillers.

1 investor

Lollipuff runs an online auction site for pre-owned, high-end designer apparel and accessories, pre-screening each item to guarantee authenticity. It serves buyers and sellers of luxury women's fashion looking to avoid counterfeits.

1 investor

Longevity Pet sells supplements for dogs aimed at relieving itching and skin problems by supporting gut health, offered as the "Soluzione Prurito Cane" kit combining a probiotic and a dermatological oil. The products target dog owners dealing with pets' skin irritation, redness, and hair loss. The site is in Italian.

1 investor

lookingGLASS Lifestyle is a personal styling service offering expert stylists who help customers with wardrobe refreshes, special-occasion styling, and everyday looks through style subscription packages and á la carte services. The company also sells gift cards and curates favorite products, brands, and looks.

1 investor

Looklive operates a marketplace where users can view and purchase clothing and accessories worn by celebrities and social media personalities.

1 investor

Loolia Closet is an online retailer of authentic makeup, skincare, haircare, and selected fashion products from prestigious brands, serving beauty consumers in the MENA region. It partners with influencers who curate dedicated "closet" e-shops and produces localized beauty content on its YouTube channel.

1 investor

Loonen produces spring-sourced bottled water that is filtered, mineral-balanced, and third-party certified, sold in glass bottles. It markets itself to consumers concerned about plastics, PFAS, and microplastics.

1 investor