Little Rooms株式会社
3 known investors
Little Rooms is a Japanese lifestyle brand offering original homeware and curated select goods, including items sourced from Korea. It ran "apart box," a subscription box of seasonal lifestyle items, and sells its own original goods and cosmetics to consumers.
Also known as and Inc. · Little Rooms · Little Rooms Co., Ltd. · リトルム · リトルルームス · 株式会社and
Investors · 3
Also in the syndicate · 2
Company profile
researched Aug 2026Little Rooms株式会社 (formerly 株式会社and) is a Tokyo-based consumer company that operates a portfolio of lifestyle brands centred on the home. Its flagship brand, "Little Rooms" (リトルルームス), sells interior goods and publishes room-styling content under the concept "small happiness, a life you love" (小さな幸せ、愛おしい暮らし). The brand began in 2018 as Instagram accounts proposing room-decorating ideas and ways of spending time at home, and opened its e-commerce site in June 2019 so that users wanting to improve their living space could be supported with products as well as information.
The company describes itself as a "Life Engagement Studio" building a lifestyle platform. In addition to the Little Rooms store and media, it runs LOOSY (ルージー), an original bead-sofa brand positioned around minimal, fashionable and long-life design; Tide Loom Factory (TLF), an original towel brand made in Imabari, Ehime, aimed at combining domestic regional economic circulation with quality and design; and "apart", a subscription service delivering seasonal lifestyle items once every three months. Stated business lines are e-commerce, subscription and solutions. The corporate mission is "自分の心に光を灯すことから、はじめよう。/ Spark a Light in Your Heart and Let it Grow."
The online store carries both original Little Rooms products (rugs, mirrors, tile trays, curtains, hair accessories, stationery) and selected third-party and Korean interior brands such as Roomnhome, MARKET B, vamir, morl, Dr.HOWS, WELCOMETOCCC and HOTEL PARIS CHILL, across furniture, interior goods, fabrics, lighting and home appliances, wall decor, storage, household goods, kitchen and lifestyle accessories.
Founding story
The company was founded in March 2018 by representative director Kie Taira (平貴衣) as 株式会社and, starting with Instagram accounts proposing room-making ideas; a co-founding colleague, Sato, is cited by investors as her counterpart. The Tide Loom Factory brand originated from the founder's difficulty finding domestically produced gift towels that satisfied both quality and design.
Business model
Direct-to-consumer commerce: the company designs and sells its own brands (Little Rooms originals, LOOSY sofas, Tide Loom Factory towels) and resells curated third-party interior and lifestyle goods through its own online store, complemented by a subscription box and pop-up retail. Stated business segments are EC, subscription and solutions.
Product sales through the Little Rooms e-commerce site, including original and select-brand goods at posted retail prices, plus recurring revenue from the "apart" subscription that ships seasonal items quarterly.
Traction
Three Instagram accounts surpassed a combined 1 million followers by May 2021, with recruiting materials citing over 1.2 million total followers. The LOOSY bead sofa sold 100 units in one hour and the line expanded to 16 colours in October 2024; a limited-time LOOSY pop-up was held in Harajuku in March 2025. Products were featured in non-no's June 2024 issue and used in the program "We Got Married season 5". Headcount is listed at about 10 or fewer by one database and 12 members on the company's recruiting page, with a move into a 250 sqm office.
Latest developments
In January 2025 the company renamed itself from 株式会社and to Little Rooms株式会社 with a new purpose and mission. It held a limited-time LOOSY pop-up in Harajuku in March 2025 and launched the Tide Loom Factory towel brand on 2025-04-02 with hand and face towels in six patterns woven in Imabari. The store continues seasonal promotions and the team is recruiting across marketing, design and SNS roles.
▸Full profile — market position, go-to-market, geography, history
Market position
Positioned as a D2C/lifestyle interior brand and owned-media operator in Japan; an investor described its Instagram accounts as commanding one of the largest user bases in Japan's interior category. Databases classify it as an unlisted, VC-backed startup in specialty B2C e-commerce, retail, furniture and interior categories.
Combines content-led media reach on Instagram with product development, so purchases are framed within lifestyle proposals rather than standalone listings; develops original brands (LOOSY bead sofas, Tide Loom Factory towels produced in Imabari) alongside curated imports, and emphasizes domestic regional production for TLF.
Go-to-market
Audience is built through Instagram and owned media: the company started as room-styling Instagram accounts in 2018 (Little Rooms, make my room, in my room), reported a combined 1 million+ followers in 2021 and cites over 1.2 million total followers in recruiting materials. Demand is converted through the owned online store, editorial content (magazine articles, product reviews, brand features), email newsletters, sales campaigns, brand collaborations (e.g., with hair salon GOOD THING), pop-up events in Tokyo, and media exposure such as non-no magazine and TV placement.
Consumers in Japan furnishing and decorating their homes, originally centred on millennial women living alone who want to arrange a room to their own taste, later broadened across household types and age groups.
Geography
Headquartered in Tokyo (Ebisu-Minami, Shibuya-ku; previously Komaba, Meguro-ku), selling to the Japanese market online and via Tokyo pop-up events, with products sourced from Japanese and Korean brands.
History
Established 2018-03-27 as 株式会社and in Meguro-ku, Tokyo, beginning with Instagram media in 2018 and opening the Little Rooms EC site in June 2019. It raised an early third-party allotment from East Ventures and Yasuchika Yanagisawa, then a 50 million yen round in May 2021 led by W ventures. The "apart" subscription service launched on 2023-01-24. The LOOSY sofa brand debuted in May 2024 and expanded to 16 colours in October 2024. In January 2025 the company changed its name from 株式会社and to Little Rooms株式会社 and published a new purpose and mission; it launched Tide Loom Factory in April 2025.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 11
launches, deals, and filingsFirst collection of hand and face towels in six patterns, woven in Imabari, Ehime, sold via the Little Rooms online store; hand towel 2-piece set 5,500 yen, face towel 2-piece set 7,700 yen, hand/face set 6,600 yen.
Pop-up event for the LOOSY sofa brand, whose bead sofa had sold 100 units in one hour.
The company changed its corporate name and published a new purpose and mission.
Company address recorded as 3-4-14 Ebisu-Minami, Shibuya-ku (Aubert Daikanyama DE, 1st-2nd floors), after earlier being based in Komaba, Meguro-ku.
The bead sofa, which sold 100 units in one hour, was extended to a 16-colour lineup.
The lifestyle brand Little Rooms, then operated by and, launched LOOSY, a sofa brand for everyday living.
Little Rooms pop-up store announced for 11-12 May at Yebisu Garden Place.
Subscription service delivering items themed to the season every three months.
株式会社and (now Little Rooms株式会社) issued shares to W ventures, East Ventures, Ayataro Nakagawa (newn) and Takanobu Kataishi (yutori) for a total of 50 million yen, bringing cumulative funding to 85 million yen including a Japan Finance Corporation loan. Proceeds were earmarked for strengthening product manufacturing capacity and expanding the product lineup.
After starting Instagram media in 2018, the company opened the Little Rooms online store in June 2019 to sell interior goods.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Little Rooms株式会社littlerooms.jp · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Little Rooms株式会社 do?
- Japanese D2C lifestyle company running the Little Rooms interior-goods brand, the LOOSY sofa brand and Tide Loom Factory towels.
- Who are Little Rooms株式会社's investors?
- Little Rooms株式会社's investors include W Inc..