Direct to Consumer Startups

Somni is a sleep health platform that combines an assessment, personalized 60-day behavioral programs, board-certified sleep specialist coaching, daily lessons, and a shipped kit of tools (eye mask, melatonin, blue-light glasses, white noise device) to improve users' sleep. It targets consumers with sleep issues, tracking progress via wearable data with a money-back guarantee.</parameter> <parameter name="founders">[]

1 investor

Somrus makes a beverage crafted with real spices, extracts, and ingredients, intended for consumption throughout the day such as in morning coffee or as a late-night drink. The product is age-restricted to those 21 and older, indicating an alcoholic or adult beverage in the consumer packaged goods category.

1 investor

Son of a Tailor makes custom-fit, made-to-order clothing such as T-shirts, using customer body data to produce garments at its own SON Supply production facility. The direct-to-consumer brand ships worldwide from its European production base.

1 investor

Sonoma Creamery produces baked cheese snacks made from high-quality, rBST-free milk and all-natural ingredients, positioned as a portable, protein-rich alternative to traditional cheese products. The company manufactures its snacks at a facility in Sonoma, California, focusing on gluten-free and preservative-free offerings for consumers.

1 investor

Soom makes premium tahini—a sesame seed paste—for use in hummus, dressings, baking, and cooking. The product is plant-based and certified for multiple dietary preferences including vegan, paleo, and keto.

1 investor

Sophie the Giraffe is a natural rubber teething toy for babies, sold direct to consumers in the United States. The brand offers baby products and care guidance for its teething toy collection.

1 investor

Soul Coffee is a specialty coffee retailer offering single-origin coffee beans and ground coffee from Sri Lankan estates, focusing on specialty-grade Arabica varieties processed and roasted for espresso and milk-based beverages.

1 investor

Souliers Martinez manufactures and sells leather footwear designed and produced in Italy, Portugal, and Spain with emphasis on craftsmanship and local production. The company markets handmade ballerina flats and other shoes made from natural leather materials.

1 investor

Soupergirl produces packaged soups and salsa products sold in national retailers like Whole Foods and Costco. The company was founded by Sara Polon and her mother Marilyn Polon, and emphasizes fresh ingredients and food justice values.

1 investor

Source Beauty is an online-only retailer selling skincare, haircare, fragrance, and beauty products from multiple brands to consumers in Egypt. It offers nationwide delivery with various payment options including cash on delivery and installments.

1 investor

Sourced Craft Cocktails delivers customized craft cocktail kits and curated cocktail experiences for in-person events, virtual happy hours, and home delivery, using mixologist-made cocktails prepared in local kitchens. It serves consumers and offices across the United States.

1 investor

SourceReady uses AI to help product teams find and manage suppliers. The platform searches millions of manufacturers globally, analyzes emerging market trends, and automates sourcing communication to accelerate product development and validation.

1 investor

South Forty makes snacks from whole ingredients such as nuts, fruits, and seeds sourced from small, sustainable farms, sold directly to consumers online. The products contain no fillers or additives.

1 investor

Space NK is a beauty retailer that curates and sells over 100 innovative beauty brands online. The company operates as a destination for beauty discovery and product curation in the beauty and wellness sector.

1 investor

Full Circle Spirits is a small batch, artisanal distillery producing gin and malt spirits using handpicked local botanicals and barley from South Australia. It emphasizes provenance and sustainability, and offers gift collections and tasting programs to consumers.

1 investor

Speckles manufactures adhesive eye patches designed for children undergoing occlusion therapy for amblyopia, developed by eye care professionals. The patches feature soft, hypoallergenic materials and are available in themed designs.

1 investor

Spicewell produces nutrient-enriched seasoning products, starting with salt and pepper blended with vitamins, minerals, and plant-based ingredients to close nutritional gaps in daily diets. The company targets health-conscious consumers seeking functional food alternatives to supplement deficiencies through regular cooking and eating.

1 investor

Spometics is a Korean cosmetics brand that sells sunscreen products, including a mineral (physical) SPF50+/PA++++ sun cushion sold direct to consumers. The brand markets skincare and sun-care items online.

1 investor

Spot & Tango makes fresh, human-grade dog food, including its FreshDry "UnKibble" product, using whole-food ingredients formulated by veterinary nutritionists to AAFCO standards. The company sells personalized subscription meal plans, snacks, and supplements delivered directly to dog owners, and manufactures its products at its own facility in Allentown, Pennsylvania.</parameter> <parameter name="founders">[{"full_name": "Russell", "title": "Founder"}]

1 investor

Spread Group is an e-commerce and print-on-demand service provider offering operational and commercial solutions for the online retail sector.

1 investor

Sprezznyc designs and sells tableware, including decorative porcelain dinner and dessert plates inspired by botanical art and available in multiple colorways. The company serves consumers seeking upscale home décor and dining accessories.

1 investor

Spring Broth makes hand-crafted bone broth and bone broth soups produced in micro-batches. It sells direct to consumers and delivers across UK mainland locations.

1 investor

Spring Copenhagen produces decorative wooden figurines and home décor items, including Polly, a handcrafted panda sculpture made from FSC-certified wood.

1 investor

Sprinly is a meal delivery service offering fully vegan, plant-based dishes prepared by chefs and delivered fresh weekly, with no cooking required. It targets consumers seeking healthy, gluten-free meals without refined sugar or artificial preservatives.

1 investor