Jewelbox
Kolkata, IN · 163 employees on LinkedIn · 6 known investors
Jewelbox is a jewellery brand that designs and sells lab-grown diamond jewellery, positioning its pieces as conflict-free and sustainably produced. It sells directly to consumers, offering certified diamonds along with services like buyback, exchange, and returns.
Also known as RIYAANA CREATIONS PRIVATE LIMITED
Founders & leadership
Investors · 6
Also in the syndicate · 5
Company profile
researched Aug 2026Jewelbox is a Kolkata-headquartered direct-to-consumer jewellery brand that designs and sells lab-grown diamond jewellery in India. Registered as Riyaana Creations Private Limited and founded in May 2022, it sells across both online and offline channels, combining an e-commerce storefront with a network of physical boutiques. Its catalogue covers rings, earrings, pendants, bracelets, bangles, mangalsutras, necklaces, nosepins, solitaires, religious motifs, and men's and children's jewellery, positioned for everyday as well as occasion wear, with typical listed prices ranging from roughly Rs 6,000 to over Rs 1.5 lakh.
As of April 2025 the company operated eight stores across Delhi, Gurgaon, Bengaluru, Chennai, Kolkata and Guwahati, having expanded from three stores a year earlier, and stated a target of 30 stores by the end of 2025. It reported an annual revenue run rate of Rs 38 crore for FY25 against Rs 16 crore the prior year, and separately reported FY25 revenue of Rs 32.2 crore, up about 124% from Rs 14.3 crore in FY24.
Founding story
Co-founder Vidita Kochar Jain, a chartered accountant with an MBA from the Indian School of Business, previously co-founded the adtech startup Planmyad with her brother Nipun Kochar at age 20 and later worked at Swiggy. She has said the idea for Jewelbox arose after she learned that her own engagement ring contained a lab-grown diamond, prompting her to build a brand around ethically sourced diamond jewellery. The siblings launched the company in May 2022.
Business model
Jewelbox operates an omnichannel direct-to-consumer model, selling lab-grown diamond jewellery through its e-commerce site and a network of physical boutiques, using a mix of franchise and company-owned stores. Product categories span rings, earrings, pendants, bracelets, bangles, mangalsutras, necklaces, nosepins, solitaires, men's and kids' jewellery, and gemstone and pearl pieces, with a custom-design quotation option offered on the website.
Revenue comes from retail sales of lab-grown diamond jewellery to consumers through the company's website and its own and franchised stores.
Traction
Jewelbox reported an annual revenue run rate of Rs 38 crore for FY25 versus Rs 16 crore a year earlier, and FY25 revenue of Rs 32.2 crore, an increase of about 124.5% over FY24's Rs 14.3 crore. The company said it quadrupled its monthly revenue rate over twelve months while growing from three stores to eight boutiques in six cities, and reported an employee count of 164.
Latest developments
In April 2025 Jewelbox announced a $3.2 million pre-Series A round led by V3 Ventures with participation from Atrium Angels, Dexter Ventures, Infinyte Club, Samarthya Capital and existing investor JITO Incubation & Innovation Foundation; Dexter Capital Advisors advised the company. The company said it would scale from eight to 30 stores by the end of the year and was targeting INR 180 crore in revenue while remaining profitable. It has also joined other lab-grown diamond brands in petitioning India's Central Consumer Protection Authority to discontinue use of the term 'synthetic' for lab-grown diamonds.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Jewelbox is one of several venture-backed brands competing in India's emerging lab-grown diamond jewellery segment, alongside COLUXE, Fiona Diamonds, Limelight Lab Grown Diamonds and Firefly Diamonds, with Aditya Birla-backed GIVA also selling a lab-grown diamond line. Investor V3 Ventures has framed the opportunity around low diamond ownership in India, citing less than 6% of Indians owning diamonds.
The brand positions itself around lab-grown diamonds as an ethically and environmentally produced alternative to mined stones, emphasising credibility and consumer trust in a category the founders describe as still forming. Management points to omnichannel execution across online and offline channels, including in markets outside its home region, as a distinguishing capability, alongside a design range that blends contemporary pieces with traditional Indian formats such as mangalsutras, vanki rings and religious pendants.
Technology
The company sells jewellery set with lab-grown diamonds, which are produced in laboratories by mimicking natural geological processes and are chemically identical to mined diamonds while being marketed as more sustainable and lower cost.
Go-to-market
Jewelbox reaches customers through a combination of its own e-commerce website and physical retail boutiques, expanding via both franchise and company-owned formats. Proceeds from its 2025 pre-Series A round were allocated to store network expansion, brand awareness building, and hiring, including senior leadership from retail and trade backgrounds. The website also offers a store locator, loyalty programme and a custom-design quotation service.
Indian retail consumers buying diamond jewellery for everyday and occasion wear, including engagement, bridal and gifting purchases, across women's, men's and children's categories.
Geography
The company is headquartered in Kolkata, India, and sells across India online. Its retail footprint as of April 2025 comprised eight stores in six cities: Delhi, Gurgaon, Bengaluru, Chennai, Kolkata and Guwahati, with stated plans to expand to 30 stores nationally.
History
The company was founded in May 2022 by siblings Vidita Kochar Jain and Nipun Kochar and is registered as Riyaana Creations Private Limited. It raised Rs 3.7 crore in seed funding from JITO Incubation & Innovation Foundation in March 2024, and in April 2025 closed a $3.2 million pre-Series A round led by V3 Ventures. Over the twelve months preceding that round, it grew from three retail locations to eight boutiques across six cities.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsJewelbox raised $3.2 million in a pre-Series A round led by V3 Ventures; Dexter Capital Advisors advised the company on the transaction. Proceeds earmarked for store network expansion, brand building and hiring.
$3.2M source ↗
The company operates eight stores in six cities — Delhi, Gurgaon, Bengaluru, Chennai, Kolkata and Guwahati — after growing from three retail locations, and targets 30 stores by end of 2025.
Jewelbox and other lab-grown diamond brands asked India's Central Consumer Protection Authority to stop use of the term 'synthetic' for lab-grown diamonds, arguing it causes confusion with imitation stones such as cubic zirconia.
Jewelbox raised Rs 3.7 crore in seed funding from JITO Incubation & Innovation Foundation (JIIF).
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Jewelboxjewelbox.co.in · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Jewelbox do?
- Kolkata-based D2C brand selling lab-grown diamond jewellery in India through its website and a network of retail stores.
- Who founded Jewelbox?
- Jewelbox was founded by Vidita Kochar, Nipun Kochar, Vidita Kochar Jain.
- Who are Jewelbox's investors?
- Jewelbox's investors include V3 Ventures.
- Where is Jewelbox headquartered?
- Jewelbox is headquartered in Kolkata, IN.