Direct to Consumer Startups

A topical wellness product infused with hemp CBD and botanical oils designed for intimate body care and comfort during various life phases including menstruation, postpartum recovery, and general maintenance.

1 investor

Ivana Jewels is an India-based brand selling lab grown diamond jewellery, including engagement rings, earrings, bracelets, pendants, necklaces and mangalsutra, with each piece IGI or SGL certified and set in hallmarked gold. The company sells online and through showrooms in cities across India, offering certification, lifetime buyback, warranty and custom design services.

1 investor

Ivím Health sells dietary supplements direct to consumers, including a Berberine product formulated with Berbevis Berberine Phytosome extract to support metabolic health, blood sugar, and weight management. Its products are formulated by medical and functional medicine experts and positioned to support GLP-1 therapy.

1 investor

Ivy City Co is a women's clothing brand that designs and sells dresses and apparel, including styles like the Alice Dress, marketed as versatile pieces for fall and everyday wear. The company is based in Riverton, Utah and operates direct-to-consumer through their website.

1 investor

IYOBA is a natural skincare and haircare brand that makes handmade artisan soaps, deodorants, face scrubs, curl creams, hair mists, body butters, and massage oils using plant-based, all-natural ingredients. Its products are sold direct to consumers and marketed as a Black-owned brand, with some items certified by the Environmental Working Group.

1 investor

IZIPIZI designs and sells eyewear, including reading glasses and sunglasses, offering collections marketed toward everyday and outdoor use. Products are sold online and through the brand's physical retail stores.

1 investor

A Weimar-based food maker producing handmade organic broths, spices, sauces, pastes, and toppings sold direct to consumers and offered to retailers such as delicatessens, organic shops, and farm stores. Products are made without preservatives or additives and sold through an online shop and a point-of-sale spice-paste display for merchants.

1 investor

J. Mendel is a luxury fashion house offering evening wear including gowns, dresses, outerwear, and handbags, along with custom fur and evening wear services. It also provides fur storage, complimentary fittings, and seasonal lookbook collections.

1 investor

Jack & Friends makes plant-based jerky made from jackfruit as a high-protein vegan snack intended to suit a range of diets and lifestyles.

1 investor

Jack offers an at-home sperm test kit sent by post and analysed in its own Oxford lab, measuring five fertility parameters and returning plain-English results with an AI assistant for follow-up questions. The service targets men wanting to test their fertility privately without visiting a GP or clinic, and is based in the UK.

1 investor

Jackfir offers a line of skincare essentials made with natural ingredients, most of which are organic, and formulated without artificial preservatives. The products are aimed at people with sensitive skin.

1 investor

Jade Forest makes low-sugar, low-calorie iced teas and drink mixers crafted with pure ingredients. It is a consumer beverage brand positioned around natural, guilt-free drinks.

1 investor

Jalapa Jar makes fresh, small-batch salsa using fire-roasted jalapeños, red peppers, and Roma tomatoes preserved with real lime juice. The company sells its salsa direct to consumers and offers salsa-making classes at its Brooklyn Navy Yard location.

1 investor

JamaliBox curates personalized beauty and skincare product boxes for customers at different experience levels. The company focuses on helping customers discover beauty products tailored to their preferences and needs.

1 investor

Jambys is a direct-to-consumer apparel brand that sells a variety of clothing products including jambys (shorts/pants), t-shirts, hoodies, polos, and tanks in various colors and styles.

1 investor

Jampy sells single-protein wet dog food with real cuts of meat plus natural supplements and grooming products for dogs, aimed at pet owners seeking clean, functional formulations. The Italian brand focuses on veterinary-oriented products for canine skin, digestive, and joint health that can be added to everyday meals.

1 investor

Jane West makes glassware and cannabis accessories for adult consumers. The company was founded by Jane West, a cannabis industry advocate focused on building a woman and person-of-color-owned business.

1 investor

Handcrafted chocolate sculptures depicting Singapore's iconic landmarks, each with distinct flavors; marketed as artisanal gifts for tourists and locals.

1 investor

Jason Markk sells footwear and sneaker care products, including cleaning kits, sprays, wipes, brushes, and leather and suede care items. The site features a bundle builder that lets customers combine multiple shoe-care products and save as they add more.

1 investor

Javvy makes instant protein coffee beverages that combine premium coffee with whey protein, MCTs, and prebiotics. The product is designed for health-conscious consumers and fitness enthusiasts seeking quick-to-prepare coffee with added nutritional benefits.

1 investor

JECA makes gluten-free nutrition and snack bars formulated with healthy fats, fiber, protein, and antioxidants, free of refined sugar, soy, dairy, and oils. The bars feature globally inspired flavor combinations and are sold directly to consumers, including a discovery 6-pack.

1 investor

Jellyfish Art designs jellyfish aquariums and sells live jellyfish, specialized tanks, food, and accessories for keeping jellyfish as home aquarium pets. It sells directly through its website and ships live jellyfish across the U.S. via overnight delivery.

1 investor

Jennifer Kahn Jewelry designs and handcrafts silver and mixed-metal jewelry, including pendants, earrings, and chakra/healing pieces made from Precious Metal Clay. The brand sells direct to consumers online and through retail shops, and produces its work in Burlington, Vermont.

1 investor

Jerdon Style manufactures and distributes beauty appliances and bath amenities for retail customers, positioning premium products inspired by luxury hospitality offerings. The company serves consumers seeking high-quality, elegant home beauty and wellness products.

1 investor