Direct to Consumer Startups

Slice makes a "healthy soda" with prebiotics, probiotics, and postbiotics, real fruit juice, and 5g or less of sugar, without high fructose corn syrup. The brand, originally launched in 1984, sells flavored carbonated soft drinks positioned around gut health.

1 investor

SlimFast is a direct-to-consumer brand selling meal replacement shakes and related wellness products for weight management. The company operates primarily through its own e-commerce platform.

1 investor

SmartBaking Co produces low-carb, high-protein muffins marketed to consumers following ketogenic and diabetic-friendly diets, with zero net carbs and high fiber content per muffin. The products are gluten-free, non-GMO, individually wrapped snacks positioned for convenient consumption.

1 investor

SmartPak is an online retailer of horse health care and equine products, selling fly sprays, supplements, tack, apparel, and blankets to horse owners, including a subscription AutoShip program (SmartPaks) for supplements. It operates in the equine ecommerce and pet/animal wellness category.

1 investor

SmartScripts is a personalized pharmacy that delivers pre-sorted, multi-dose prescription strips to patients' homes each month to help with medication adherence. It serves patients managing multiple daily medications and provides pharmacist support along with monthly home delivery.

1 investor

SmartSweets sells sweet and sour candy products such as gummy worms, peach rings, cinnamon bears, lollipops, and chews, sold direct-to-consumer with a build-your-own box option shipped to customers.

1 investor

Smash Foods makes no-sugar-added jams and jam-based snacks such as protein bites and toasties, sweetened with dates and made using upcycled "imperfect" fruit. The consumer food brand positions its products as healthier alternatives to conventional jams.

1 investor

SMOKE & TEARS produces a line of gourmet hot sauces that are plant-based, low in sodium and sugar, and free of common allergens, marketed to food enthusiasts and heat-seekers. The company was founded during the pandemic in 2021 and is based in Toronto.

1 investor

Snackify operates an e-commerce platform selling curated snack products and gift cards to consumers and businesses. The company offers individual snacks, themed boxes (like Office Snacks Box and Family Care Package), and gift card options for flexible purchasing.

1 investor

SNAP Wellness manufactures personal care products including sunscreen and sanitizer, with a focus on clean formulas free of harmful chemicals. The company, founded by sisters Kristen and Katelyn, serves consumers seeking eco-friendly and effective sun protection and wellness products.

1 investor

snaq.me (株式会社スナックミー) is a Japanese snack company that creates original, small-batch snacks aimed at updating the snacking experience. It operates as a subscription/direct-to-consumer snack brand serving snack enthusiasts.

1 investor

Snibbs designs and sells slip-resistant work shoes engineered for long shifts, aimed at food service, hospitality, and healthcare workers who stand or walk all day. The footwear features orthopedic cushioning, certified non-slip outsoles, easy-clean uppers, and is made largely from recycled materials.

1 investor

SnöBar makes alcohol-infused ice pops and ice cream products with natural ingredients and premium spirits that deliver the equivalent of a full cocktail per serving. The products are sold through liquor outlets, bars, restaurants, and nightclubs.

1 investor

SNOOZ designs white noise machines and smart bedroom fans that use a real internal fan to produce natural sound and airflow for better sleep. Its consumer products include the SNOOZ Original white noise machine and the Breez 2-in-1 smart fan, controlled via a companion app.

1 investor

SNOW manufactures hydroxyapatite-based toothpaste products designed for teeth whitening and enamel support. The company sells direct-to-consumer oral care formulations with natural ingredients targeting consumers seeking gentle whitening solutions.

1 investor

SockSoho manufactures premium cotton socks designed for men, with a focus on comfort and quality. The company is an Indian homegrown brand serving the men's fashion and accessories market.

1 investor

Soco is a visual AI platform that retrieves product recommendations in response to user queries, allowing shoppers to browse hundreds of items through conversational interaction.

1 investor

SOFI is an Australian aperitivo brand made with 100% natural ingredients, featuring a blood orange and bitters blend inspired by Italian tradition. The product is available for direct purchase and retail distribution across Australia.

1 investor

A beverage company offering traditional West African drinks made from natural ingredients including zobo leaves and tiger nuts.

1 investor

Soft Surroundings sells women's apparel, offering seasonal clothing styles including tops in a range of fabrics and textures. It operates as a direct-to-consumer online retailer.

1 investor

Soft Services produces physical exfoliating bars for body skin made with microcrystalline ingredients, designed to treat keratosis pilaris, rough patches, and ingrown hairs. The "Vacation" Buffing Bar is a limited-edition variant featuring the brand's signature tropical-inspired scent.

1 investor

Soft Services sells physical exfoliating bars and soap storage solutions for personal care. The company produces bar soaps with exfoliating crystals and ceramic/aluminum dish sets designed for shower use and plastic-free bathing routines.

1 investor

Solawave sells at-home red light therapy skincare devices, including LED face masks and a multi-function skincare wand, alongside topical products like activating serums and creams. The direct-to-consumer beauty brand targets consumers seeking non-invasive treatments for fine lines, wrinkles, acne, and skin texture.

1 investor

Solid Oral Care manufactures plastic-free toothpaste products in various formats (paste, tablets, powder) using fluoride formulations made in-house in New Zealand. The company serves consumers seeking sustainable oral care alternatives with clinically effective formulations.

1 investor