Direct to Consumer Startups

Formulary Maison is a membership-based skincare and beauty club that sells premium formulations directly to Indian consumers at significantly discounted prices by eliminating retail intermediaries. The company focuses on clinically-effective products with potent ingredients rather than marketing-driven claims.

1 investor

A company organized around in-house departments for development, quality control, marketing, procurement, and logistics. The page provides no concrete details about the company's product or the market it serves.

1 investor

FORTĒA produces ElastoVia, a plant-extract and micronutrient supplement designed to support tendon and ligament function in adults. The product combines collagen hydrolysate, botanical extracts (Boswellia, frankincense, bamboo shoots, bromelain), and vitamins (C, D3) with minerals in a daily capsule formulation.

1 investor

Lyra operates a collective of consumer brands offering everyday personal and family care essentials, spanning categories such as skincare, feminine care, and baby feeding products. It focuses on clean, quality daily-use goods for consumers and their families.

1 investor

For Youth sells longevity supplements aimed at reducing age-related cellular damage, marketed as a three-part "repair-protect-cleanse" system using ingredients like NMN, glutathione, and spermidine. Its products are formulated with input from longevity researchers and sold to consumers in over 30 countries.

1 investor

Four Walls makes "The Better Brown," an Irish American whiskey blending smooth Irish whiskey with American rye. The consumer spirits brand positions its product for use in shots and cocktails and celebrates bar culture.

1 investor

Fourbital Factory manufactures custom knit beanies with woven logos and personalized designs for sports teams, from amateur leagues to professional organizations. The company produces made-to-order headwear in its Vermont facility using jacquard knitting techniques and high-quality yarn.

1 investor

REAL produces slow-fermented sparkling tea made from tea leaves and live cultures, carbonated like champagne. The company operates in the beverage and food category, serving consumers seeking alternative fermented drinks.

1 investor

Frame Montana is an eyeglass frame brand that creates modern interpretations of vintage eyewear designs from mid-20th century France and America. The brand targets consumers seeking classic, timeless eyewear aesthetics rather than trend-driven fashion.

1 investor

Frank Body is a skincare brand that creates high-performance body care products formulated with active ingredients like glycolic acid, niacinamide, and retinol. The company serves consumers seeking effective, ingredient-led skincare solutions for body care concerns such as exfoliation, texture improvement, and breakouts.

1 investor

Frank Dandy is an online retailer selling underwear and apparel for women and men, offering direct-to-consumer sales with delivery across Europe.

1 investor

Frank & Darling offers custom engagement ring services, letting customers book in-person or virtual consultations to try on settings and view curated diamond selections matched to their search. It designs bespoke rings around a customer's chosen diamond.

1 investor

FRANKIE4 designs supportive women's footwear engineered by podiatrists to manage common foot conditions while offering contemporary styles. The company combines technical underfoot support with fashionable silhouettes for the female foot.

1 investor

Frasier Sterling is a jewelry company that designs and sells gold-plated brass necklaces and other jewelry pieces directly to consumers.

1 investor

Freakins is an online retailer selling jeans for men and women in various styles including bootcut, baggy, wide-leg, straight, and slouchy cuts with stretch fabric.

1 investor

A fashion brand presenting a new collection ("Nieuwe Collectie") with an Instagram presence. The page provides little detail beyond promoting the latest collection.

1 investor

FRĒDA SALVADOR is a footwear brand that designs and sells shoes such as loafers for women. The company highlights its co-founders and designers and features a community series spotlighting women in various fields.

1 investor

Freddie's Flowers offers seasonal fresh-flower deliveries in the UK, sold as single boxes, gifts, or recurring subscriptions accompanied by hand-illustrated arranging guides. The company uses a grow-to-order model, low-emission delivery vehicles, and a box-return service to reduce waste, and is B Corp-certified.

1 investor

Freeflow Fit makes zero-calorie, zero-sugar instant energy shots formulated with caffeine, L-theanine, electrolytes, multivitamins, prebiotics, and nootropics for energy, hydration, and focus. The functional beverage products come in three natural flavors and are marketed as a healthier alternative to conventional energy drinks.

1 investor

Freestand provides digital sampling strategies for D2C brands during the customer consideration phase, helping reduce cart abandonment and optimize customer acquisition costs through targeted sample offers and retargeting campaigns.

1 investor

Freja produces bone broth sold as ready-to-drink servings, instant sachets, powders, concentrates and shakes, marketed as a high-protein, collagen-rich food. The brand targets UK consumers looking for convenient, traditional nourishing food.

1 investor

French Florist creates handcrafted floral arrangements sourced from farms worldwide and shipped directly to its boutiques, sold online to consumers for gifts and occasions. The company has operated for nearly five decades with its own designer training school.

1 investor

Frescobol Carioca is a consumer brand that sells apparel and lifestyle products through an online store.

1 investor

Fresh Clean Threads is a direct-to-consumer apparel brand that designs men's basics such as crew-neck tees, V-necks, polos, and long-sleeve shirts, sold primarily in multi-packs. Founded in 2015, it focuses on durable, comfortable everyday essentials available in over 13 sizes.

1 investor