Forum Brands
Palo Alto, US · Founded 2020 · 75 employees on LinkedIn · 4 known investors
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Lyra operates a collective of consumer brands offering everyday personal and family care essentials, spanning categories such as skincare, feminine care, and baby feeding products. It focuses on clean, quality daily-use goods for consumers and their families.
Founders & leadership
Forum Brands was founded in 2020 by Brenton Howland, Alex Kopco, and Ruben Amar.

Investors · 4
How we know: funding news · press coverage · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: funding news · Not right? Tell us
Also in the syndicate · 1
Reported raises · per SEC filings
Form D private placements$47.4M disclosed across 3 rounds · 2020–2023
▶$22.2MraisedNov 2023 · 8 investors · RetailingRule 506(b)
- Ruben AmarDirector
- Brenton HowlandExecutive Officer, Director
- Connor PikeDirector
- Sonya BrownDirector
- Offering amount
- $25M
- Amount sold
- $22.2M
- First sale
- May 2023
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$23MraisedJun 2021 · 3 investors · RetailingRule 506(b)
- Howland BrentonExecutive Officer, Director
- Offering amount
- $23.5M
- Amount sold
- $23M
- First sale
- Jun 2021
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$2.2MraisedAug 2020 · 1 investors · RetailingRule 506(b)
- Brenton HowlandExecutive Officer, Director
- Alex KopcoExecutive Officer, Director
- Ruben AmarDirector
- Offering amount
- $3M
- Amount sold
- $2.2M
- First sale
- Jul 2020
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does Forum Brands do?
- Lyra operates a collective of consumer brands offering everyday personal and family care essentials, spanning categories such as skincare, feminine care, and baby feeding products. It focuses on clean, quality daily-use goods for consumers and their families.
- Who founded Forum Brands?
- Forum Brands was founded by Brenton Howland, Alex Kopco, Ruben Amar in 2020.
- Who are Forum Brands's investors?
- Forum Brands's investors include NFX, Norwest Venture Partners, TriplePoint Capital.
- How much funding has Forum Brands raised?
- Forum Brands has disclosed $47.4M raised across 3 rounds.
- Where is Forum Brands headquartered?
- Forum Brands is headquartered in Palo Alto, US.



