Forum Brands
Palo Alto, US · Founded 2020 · 75 employees on LinkedIn · 1 known investors
Lyra operates a collective of consumer brands offering everyday personal and family care essentials, spanning categories such as skincare, feminine care, and baby feeding products. It focuses on clean, quality daily-use goods for consumers and their families.
Founders & leadership
Forum Brands was founded in 2020 by Brenton Howland, Alex Kopco, and Ruben Amar.
BH
Brenton HowlandChief Executive Officer30 Under 30 2022
AK
Alex KopcoVice President
RA
Ruben AmarCo-founder
HB
Howland BrentonPresident
Investors · 1
Reported raises · per SEC filings
Form D private placements$47.4M disclosed across 3 rounds · 2020–2023
▶$22.2MraisedNov 2023 · 8 investors · RetailingRule 506(b)
▶$22.2MraisedNov 2023 · 8 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Ruben AmarDirector
- Brenton HowlandExecutive Officer, Director
- Connor PikeDirector
- Sonya BrownDirector
- Offering amount
- $25M
- Amount sold
- $22.2M
- First sale
- May 2023
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$23MraisedJun 2021 · 3 investors · RetailingRule 506(b)
▶$23MraisedJun 2021 · 3 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Howland BrentonExecutive Officer, Director
- Offering amount
- $23.5M
- Amount sold
- $23M
- First sale
- Jun 2021
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$2.2MraisedAug 2020 · 1 investors · RetailingRule 506(b)
▶$2.2MraisedAug 2020 · 1 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Brenton HowlandExecutive Officer, Director
- Alex KopcoExecutive Officer, Director
- Ruben AmarDirector
- Offering amount
- $3M
- Amount sold
- $2.2M
- First sale
- Jul 2020
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does Forum Brands do?
- Lyra operates a collective of consumer brands offering everyday personal and family care essentials, spanning categories such as skincare, feminine care, and baby feeding products. It focuses on clean, quality daily-use goods for consumers and their families.
- Who founded Forum Brands?
- Forum Brands was founded by Brenton Howland, Alex Kopco, Ruben Amar in 2020.
- Who are Forum Brands's investors?
- Forum Brands's investors include NFX.
- How much funding has Forum Brands raised?
- Forum Brands has disclosed $47.4M raised across 3 rounds.
- Where is Forum Brands headquartered?
- Forum Brands is headquartered in Palo Alto, US.