/Companies

Forum Brands

Palo Alto, US · Founded 2020 · 75 employees on LinkedIn · 4 known investors

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Lyra operates a collective of consumer brands offering everyday personal and family care essentials, spanning categories such as skincare, feminine care, and baby feeding products. It focuses on clean, quality daily-use goods for consumers and their families.

Founders & leadership

Forum Brands was founded in 2020 by Brenton Howland, Alex Kopco, and Ruben Amar.

BHBrenton Howland
Brenton HowlandChief Executive Officer30 Under 30 2022
AKAlex Kopco
Alex KopcoVice PresidentAlex Kopco is a co-founder at Forum Brands, which operates a collective of consumer brands offering personal and family care essentials. He previously founded Resource Monitor, holds an MBA from Stanford and a dual degree in Marketing and Finance from the University of Minnesota, and has held leadership roles at Amazon.
RARuben Amar
Ruben AmarCo-founder
HB
Howland BrentonPresident

Investors · 4

Also in the syndicate · 1

Norwestlead

Reported raises · per SEC filings

Form D private placements

$47.4M disclosed across 3 rounds · 2020–2023

▶$22.2MraisedNov 2023 · 8 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Ruben AmarDirector
  • Brenton HowlandExecutive Officer, Director
  • Connor PikeDirector
  • Sonya BrownDirector
Offering amount
$25M
Amount sold
$22.2M
First sale
May 2023
Incorporated
Corporation, Delaware, 2021
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$23MraisedJun 2021 · 3 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Howland BrentonExecutive Officer, Director
Offering amount
$23.5M
Amount sold
$23M
First sale
Jun 2021
Incorporated
Corporation, Delaware, 2021
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.2MraisedAug 2020 · 1 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Brenton HowlandExecutive Officer, Director
  • Alex KopcoExecutive Officer, Director
  • Ruben AmarDirector
Offering amount
$3M
Amount sold
$2.2M
First sale
Jul 2020
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

In the news

Frequently asked questions

What does Forum Brands do?
Lyra operates a collective of consumer brands offering everyday personal and family care essentials, spanning categories such as skincare, feminine care, and baby feeding products. It focuses on clean, quality daily-use goods for consumers and their families.
Who founded Forum Brands?
Forum Brands was founded by Brenton Howland, Alex Kopco, Ruben Amar in 2020.
Who are Forum Brands's investors?
Forum Brands's investors include NFX, Norwest Venture Partners, TriplePoint Capital.
How much funding has Forum Brands raised?
Forum Brands has disclosed $47.4M raised across 3 rounds.
Where is Forum Brands headquartered?
Forum Brands is headquartered in Palo Alto, US.