Who founded Forum Brands?

Forum Brands was founded by Brenton Howland, Alex Kopco, Ruben Amar in 2020.

Who are Forum Brands's investors?

Forum Brands's investors include NFX.

How much funding has Forum Brands raised?

Forum Brands has disclosed $47.4M raised across 3 rounds.

Where is Forum Brands headquartered?

Forum Brands is headquartered in Palo Alto, US.

Forum Brands

Palo Alto, US · Founded 2020 · 75 employees on LinkedIn · 1 known investors

Find your way into Forum Brands

238 people in our graph share verified history with the Forum Brands team — schools, employers, funds. One of them is your warm intro.

Vonni Williamsunlockedknows Alex Kopco · together at Target (overlapped)

×4knows the team · via Target

×7knows the team · via UMN Carlson School of Management

Lyra operates a collective of consumer brands offering everyday personal and family care essentials, spanning categories such as skincare, feminine care, and baby feeding products. It focuses on clean, quality daily-use goods for consumers and their families.

Consumer Direct to Consumer E-commerce

Founders & leadership

Forum Brands was founded in 2020 by Brenton Howland, Alex Kopco, and Ruben Amar.

Brenton HowlandinChief Executive Officer30 Under 30 2022

Alex Kopco inVice PresidentAlex Kopco is a co-founder at Forum Brands, which operates a collective of consumer brands offering personal and family care essentials. He previously founded Resource Monitor, holds an MBA from Stanford and a dual degree in Marketing and Finance from the University of Minnesota, and has held leadership roles at Amazon.

Ruben AmarinCo-founder

Howland BrentonPresident

Investors · 1

NFXSan Francisco · $250K – $5M

Reported raises · per SEC filings

Form D private placements

$47.4M disclosed across 3 rounds · 2020–2023

▶$22.2MraisedNov 2023 · 8 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

Ruben AmarDirector
Brenton HowlandExecutive Officer, Director
Connor PikeDirector
Sonya BrownDirector

Offering amount: $25M
Amount sold: $22.2M
First sale: May 2023
Incorporated: Corporation, Delaware, 2021
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$23MraisedJun 2021 · 3 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

Howland BrentonExecutive Officer, Director

Offering amount: $23.5M
Amount sold: $23M
First sale: Jun 2021
Incorporated: Corporation, Delaware, 2021
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$2.2MraisedAug 2020 · 1 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

Brenton HowlandExecutive Officer, Director
Alex KopcoExecutive Officer, Director
Ruben AmarDirector

Offering amount: $3M
Amount sold: $2.2M
First sale: Jul 2020
Incorporated: Corporation, Delaware, 2020
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does Forum Brands do?: Lyra operates a collective of consumer brands offering everyday personal and family care essentials, spanning categories such as skincare, feminine care, and baby feeding products. It focuses on clean, quality daily-use goods for consumers and their families.
Who founded Forum Brands?: Forum Brands was founded by Brenton Howland, Alex Kopco, Ruben Amar in 2020.
Who are Forum Brands's investors?: Forum Brands's investors include NFX.
How much funding has Forum Brands raised?: Forum Brands has disclosed $47.4M raised across 3 rounds.
Where is Forum Brands headquartered?: Forum Brands is headquartered in Palo Alto, US.