FableRoom
London, GB · 1 known investors
Find your way into FableRoom
FableRoom is a manufacturer-to-consumer homeware brand selling handmade rugs, crafted furniture, and natural-material home décor sourced directly from artisan workshops in India, sold to UK customers. It operates a direct-from-maker model that removes wholesale and retail intermediaries.
Founders & leadership
Investors · 1
Competitors · 4
by search overlap
Wayfair137 shared keywordsWayfair offers a product specialist service where technical experts provide specialized product knowledge and personalized recommendations to help shoppers make informed purchasing decisions.
AptDeco38 shared keywordsAptDeco is an online marketplace where users buy and sell used furniture with integrated delivery services. The platform targets individuals in the apartment and home furnishing market, addressing pain points around scams, logistics, and environmental waste in secondhand furniture sales.
Revivalrugs34 shared keywordsRevival Rugs sells handmade and washable area rugs directly to consumers, offering products organized by size, room, and color. The company operates in the home décor and floor coverings category with an online storefront featuring customer reviews and a room visualization tool.
Article30 shared keywordsArticle is an online furniture and home decor retailer that designs modern pieces and works directly with manufacturers to sell them at lower prices. It serves residential and business customers across North America.
Companies competing with FableRoom for the same Google search keywords, organic and paid, via search-intersection analysis.
Companies House · registry record
View on Companies House ↗- Registered name
- FABLEROOM LIMITED
- Company number
- 16249321
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 13 Feb 2025
- Registered office
- 167-169 Great Portland Street, 5th Floor, London, W1W 5PF
- Nature of business (SIC)
- 47910 — Retail sale via mail order houses or via Internet
- Accounts
- next due 13 Nov 2026
- Confirmation statement
- last made up to 9 Jun 2026 · next due 23 Jun 2027
Current officers · 3
- Varun Ghanashyam Deo — director, appointed 13 Feb 2025
- Abhik Ghosh — director, appointed 30 Jul 2025
- Anushka Mahanti — director, appointed 7 May 2025
Source: Companies House public register · retrieved 9 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does FableRoom do?
- FableRoom is a manufacturer-to-consumer homeware brand selling handmade rugs, crafted furniture, and natural-material home décor sourced directly from artisan workshops in India, sold to UK customers. It operates a direct-from-maker model that removes wholesale and retail intermediaries.
- Who founded FableRoom?
- FableRoom was founded by Abhik Ghosh, Anushka Mahanti, Varun Deo.
- Who are FableRoom's investors?
- FableRoom's investors include WaterBridge Ventures.
- Where is FableRoom headquartered?
- FableRoom is headquartered in London, GB.