FableRoom
London, GB · 1 known investors
Fableroom is a direct-to-consumer home decor and furniture brand selling rugs, living/dining/bedroom furniture, and handcrafted accessories, most of which are made by artisans in India and Vietnam. It serves UK households, shipping across England, Scotland, and Wales, and works directly with makers to keep prices lower.
Founders & leadership
AG
Abhik GhoshFounder
AM
Anushka MahantiFounder
VD
Varun DeoFounder
Investors · 1
Competitors · 4
by search overlapWayfair137 shared keywordsWayfair is an online retailer for home goods, selling furniture, decor, lighting, rugs, mattresses, appliances, kitchenware, and home improvement products to consumers. It operates multiple brands including AllModern, Birch Lane, Joss & Main, and Perigold, and offers design services, financing, and delivery.
AptDeco38 shared keywordsAptDeco is an online marketplace where users buy and sell used furniture with integrated delivery services. The platform targets individuals in the apartment and home furnishing market, addressing pain points around scams, logistics, and environmental waste in secondhand furniture sales.
Revivalrugs34 shared keywordsRevival Rugs sells handmade and washable area rugs directly to consumers, offering products organized by size, room, and color. The company operates in the home décor and floor coverings category with an online storefront featuring customer reviews and a room visualization tool.
Article30 shared keywordsArticle is an online furniture and home decor retailer that designs modern pieces and works directly with manufacturers to sell them at lower prices. It serves residential and business customers across North America.
Companies competing with FableRoom for the same Google search keywords, organic and paid, via search-intersection analysis.
Companies House · registry record
View on Companies House ↗- Registered name
- FABLEROOM LIMITED
- Company number
- 16249321
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 13 Feb 2025
- Registered office
- 167-169 Great Portland Street, 5th Floor, London, W1W 5PF
- Nature of business (SIC)
- 47910 — Retail sale via mail order houses or via Internet
- Accounts
- next due 13 Nov 2026
- Confirmation statement
- last made up to 9 Jun 2026 · next due 23 Jun 2027
Current officers · 3
- Varun Ghanashyam Deo — director, appointed 13 Feb 2025
- Abhik Ghosh — director, appointed 30 Jul 2025
- Anushka Mahanti — director, appointed 7 May 2025
Source: Companies House public register · retrieved 9 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does FableRoom do?
- Fableroom is a direct-to-consumer home decor and furniture brand selling rugs, living/dining/bedroom furniture, and handcrafted accessories, most of which are made by artisans in India and Vietnam. It serves UK households, shipping across England, Scotland, and Wales, and works directly with makers to keep prices lower.
- Who founded FableRoom?
- FableRoom was founded by Abhik Ghosh, Anushka Mahanti, Varun Deo.
- Who are FableRoom's investors?
- FableRoom's investors include WaterBridge Ventures.
- Where is FableRoom headquartered?
- FableRoom is headquartered in London, GB.