Consumer Startups

Foodzie is an educational resource and blog helping consumers reduce plastic use in their kitchens through information on microplastics, chemical leaching, and practical product alternatives. The site targets health-conscious individuals seeking to minimize plastic exposure in food preparation and storage.

3 investors

FOOLS Inc. designs, manufactures, and sells original footwear such as sculptural sneakers under concepts like "LEAP GRAVITY," selling directly to consumers through its own e-commerce site and social media. It pursues a D2C model aimed at both domestic and overseas customers, positioning itself as a sustainability-minded fashion brand.

3 investors

SunGod manufactures performance sunglasses made from 100% recycled plastic as part of its sustainable, circular product line; the limited-edition Miras model is co-branded with Formula E racing.

3 investors

FORWARD__Space offers dance classes in a community-oriented environment led by professional instructors. The company serves dancers of all levels seeking accessible yet challenging instruction combined with fitness and wellness.

3 investors

Foster is a community platform that facilitates structured writing groups called Writing Circles, combining guided meditation and somatic practices with collaborative writing sessions to help writers achieve flow and authentic self-expression. The service serves writers of all skill levels through weekly virtual sessions and periodic in-person retreats.

3 investors

Foxtale is an Indian skincare brand that sells face and body products—including moisturizers, serums, cleansers, sunscreens, and body washes—formulated with active ingredients like niacinamide, vitamin C, and salicylic acid. Its products target concerns such as acne, pigmentation, tanning, and oil control for consumers in India.

3 investors

3 investors

Fracture prints customers' photos directly onto glass, creating frameless wall prints that can be hung in homes and living spaces. The direct-to-consumer company positions itself as an affordable, carbon-neutral option for photo printing and ships its products internationally.

3 investors

Freedom Deodorant makes deodorant products marketed as free of harmful ingredients, with an emphasis on skin-safe personal care. The company was founded by a breast cancer survivor and positions its products around avoiding ingredients absorbed through the skin.

3 investors

Freeletics offers a mobile fitness app with an AI coach that generates personalized workout plans across HIIT, calisthenics, gym, weights, cardio, running, and weight loss training. It serves individual consumers looking to train at home, the gym, or outdoors, adapting workouts to their goals and schedule.

3 investors

Freska is a Finnish home cleaning service that provides recurring residential cleaning through trained, vetted cleaners, with bookings and management handled via its app. It offers flexible, no-fixed-term contracts and a satisfaction guarantee for households in Finland.

3 investors

Frey makes liquid laundry detergent products that are free of harsh chemicals and toxins. The company manufactures and ships its products from Michigan and sells directly to consumers.

3 investors

Friz is a platform that consolidates social media content creation, publication, and advertising management across multiple networks into a single interface.

3 investors

Fruitful is a financial wellness membership platform that provides personalized investment portfolios, dedicated financial advisory, and cash accounts to help individuals build long-term wealth without management fees. The service combines tailored portfolio construction using low-cost index funds and ETFs with guidance from certified financial planners for everyday investors and savers.

3 investors

Future provides AI-powered personalized coaching for fitness and health, built around individual goals, body type, and schedule. The platform has completed over 8 million coaching sessions and aims to make world-class coaching accessible to a broader audience.

3 investors

G2 Esports is a professional esports organization that fields competitive gaming teams and produces entertainment content for fans. It also operates partnership programs with brands and sells fan merchandise.

3 investors

Games24x7 is an online gaming company that operates a portfolio of skill-based and casual gaming brands, using data science and technology to build its games. It also runs a venture arm (Games24x7 Ventures) and a corporate foundation for social responsibility initiatives.

3 investors

GameTree is a social platform that connects gamers with compatible teammates based on shared values, playstyles, and communication preferences to foster inclusive communities. The company aims to reduce toxicity in gaming by replacing random matchmaking with meaningful social connections.

3 investors

Ganance makes The Heir, a device that clips to existing watches using microsuction technology to collect health data without sacrificing style or requiring a smartwatch. The product serves watch enthusiasts and health-conscious consumers who want to track their wellness data without compromising their preferred timepiece.

3 investors

Gardens Interactive is a distributed videogame studio building multiplayer social roleplay games, with a flagship shared fantasy adventure set in a shapeshifting wilderness. Its team includes developers who worked on games such as Journey, Sky: Children of the Light, and Firewatch.

3 investors

Gather builds a virtual office platform where distributed teams can work, chat, and interact synchronously without relying primarily on scheduled meetings. The product serves remote-first and distributed teams across organizations of all sizes.

3 investors

Gaudiy is a Japanese company building what it calls a "fan nation" — a fan-focused economic ecosystem where people can freely choose and create communities around their interests. The page focuses on the company's vision and recruiting rather than a specific product.

3 investors

Gauge is a service that helps consumers sell or trade in their vehicles for the highest possible offer, acting as the seller's advocate throughout the process. It targets private-market car sellers who prioritize getting the most money over convenience.

3 investors

GCash for Business Partner Solutions offers marketing and campaign tools that help brands reach customers using user insights, including promo campaign execution and sustainability-focused campaigns. It serves partner businesses in the Philippines as part of GCash's mobile financial services platform.

3 investors