Fundraising Fox

Aforza

Altrincham · Founded 2020 · Delaware corporation · 4 known investors

aforza.com ↗

Aforza offers a cloud platform with a vertical AI assistant (Ava) for consumer goods companies, covering retail execution, trade promotion management, distributor management, and image-based scenario interpretation. It is built to help commercial teams across field, trade, and back-office roles at food & beverage, household goods, personal care, and consumer healthcare brands drive revenue growth to market.

AI & Machine LearningSaaSSales Tech

Founders & leadership

Aforza was founded in 2020 by Dominic Dinardo.

DDDominic Dinardo
Dominic DinardoinCEO & Co-Founder

Investors · 4

Bonfire VenturesLos Angeles · $2M – $4M
Next47Palo Alto
DN CapitalreportedLondon · $100K – $22M
Salesforce VenturesreportedSan Francisco · $5M – $50M

Reported raises · per SEC filings

Form D private placements

$28.5M disclosed across 2 rounds · 2021

▶$22MraisedAug 2021 · 4 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Dominic DinardoExecutive Officer, Director
Offering amount
$22M
Amount sold
$22M
First sale
Jul 2021
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$6.5MraisedAug 2021 · 7 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Dominic DinardoExecutive Officer, Director
Offering amount
$6.5M
Amount sold
$6.5M
First sale
Jul 2021
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 4

by search overlap
Salsify46 shared keywordsSalsify offers an Intelligent Product Experience Management (PXM) platform that turns product data into commerce experiences across physical, digital, and AI-driven ("agentic") shelves. It includes AI-powered automation tools and a conversational assistant to help brands manage product content and distribute it across retail and ecommerce channels.
Extensiv33 shared keywordsExtensiv provides software for omnichannel fulfillment, enabling brands and third-party logistics (3PL) providers to coordinate warehouse operations and order management. The platform serves logistics professionals and e-commerce brands managing inventory and fulfillment across multiple channels.
SPS Commerce32 shared keywords
Movista31 shared keywords

Companies competing with Aforza for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Finance Leadership - Aforzaaforza.com · May 2024Aforza Customer Showcase: WOW Tech Groupaforza.com · Apr 2024Aforza Investorsaforza.com · Mar 2024Aforza Raises $22mn for Consumer Goods Software - CX Todaycxtoday.com · Aug 2021Aforza Raises $22M in Series A Fundingfinsmes.com · Aug 2021Aforza raises $22M Series Atechcrunch.com · Aug 2021PRESS RELEASE: Cloud and Mobile Solution Aforza Advances Digital Transformation of Consumer Goods Companies With $22 Million Series A - Aforzaaforza.com · Aug 2021

Frequently asked questions

What does Aforza do?
Aforza offers a cloud platform with a vertical AI assistant (Ava) for consumer goods companies, covering retail execution, trade promotion management, distributor management, and image-based scenario interpretation. It is built to help commercial teams across field, trade, and back-office roles at food & beverage, household goods, personal care, and consumer healthcare brands drive revenue growth to market.
Who founded Aforza?
Aforza was founded by Dominic Dinardo in 2020.
Who are Aforza's investors?
Aforza's investors include Bonfire Ventures, Next47, DN Capital, Salesforce Ventures.
How much funding has Aforza raised?
Aforza has disclosed $28.5M raised across 2 rounds.
Where is Aforza headquartered?
Aforza is headquartered in Altrincham.