Consumer Startups

SmartSweets sells sweet and sour candy products such as gummy worms, peach rings, cinnamon bears, lollipops, and chews, sold direct-to-consumer with a build-your-own box option shipped to customers.

1 investor

Smartwares Group designs and sells household appliances and electronic products under brands including Princess and Tristar, focusing on affordability, reliability, and ease of use for everyday consumers.

1 investor

SmartyPlants makes a smart plant monitor and companion app for houseplant owners, measuring five conditions — light, temperature, humidity, soil moisture, and nutrients — and pairing readings with plant identification and tailored care advice. The consumer hardware product works with any houseplant and requires no subscription.

1 investor

Smash Foods makes no-sugar-added jams and jam-based snacks such as protein bites and toasties, sweetened with dates and made using upcycled "imperfect" fruit. The consumer food brand positions its products as healthier alternatives to conventional jams.

1 investor

Smiles.ai (also branded Dezy) provides dental care including clear/invisible aligners, implants, and crowns through a network of clinics, using specialist orthodontists and at-home scanning. It offers up-front pricing, EMI payment options, and free home dental scans to consumers seeking smile correction and dental treatment.

1 investor

Smiley Transportation provides school transportation services for families with special needs children and general student populations in Northeast Tarrant County, Texas. The locally-owned business prioritizes safety, reliability, and personalized service for students and families.

1 investor

Smithfield Foods is an American packaged meats and fresh pork producer with over $15.5 billion in annual sales, selling products under brands including Smithfield, Eckrich, and Nathan's Famous. The company operates across the United States and Mexico with strong relationships with U.S. family farmers and global customers.

1 investor

Smitten is a dating app that uses personality games, challenges, and interactive search features to help users find matches based on compatibility and shared interests rather than superficial criteria. The app targets people seeking more meaningful dating experiences without the pressure and superficiality of traditional dating platforms.

1 investor

SMOKE & TEARS produces a line of gourmet hot sauces that are plant-based, low in sodium and sugar, and free of common allergens, marketed to food enthusiasts and heat-seekers. The company was founded during the pandemic in 2021 and is based in Toronto.

1 investor

Smooth is building an AI agent-based personal finance assistant that detects users' spending patterns and habits to help them manage money without guilt-driven budgeting. The product is aimed at individual consumers and is presented as a waitlist-stage offering.

1 investor

Smply is an AI-powered home design assistant that helps people plan, organize, and visualize home projects, letting users curate ideas into spaces, set and track budgets, generate moodboards, and find similar products at better prices. It serves consumers designing or remodeling their homes.

1 investor

Smyth manufactures and distributes labels and packaging products, with quality assurance through 380+ checkpoints and compliance with BRC, ISO, and AIB standards.

1 investor

Kidney-Chek provides an at-home saliva test for early detection of kidney disease in cats and dogs. The test enables pet owners to identify potential health issues before symptoms appear, supporting preventative care for companion animals.

1 investor

Snabbit operates an on-demand home services platform connecting verified and trained female home helpers with urban families across India, with a focus on speed and safety. The platform serves over 15 lakh families across 11 cities with typical service arrival times of around 10 minutes.

1 investor

Snackify operates an e-commerce platform selling curated snack products and gift cards to consumers and businesses. The company offers individual snacks, themed boxes (like Office Snacks Box and Family Care Package), and gift card options for flexible purchasing.

1 investor

Snap Fitness operates a chain of locally owned fitness gyms across the U.S. offering 24/7 access, month-to-month memberships, personal training, and equipment. It targets everyday consumers of all fitness levels with a focus on physical and mental wellbeing.

1 investor

Snapette was a mobile app launched in 2011 that used location-based technology to let shoppers discover and share fashion items—particularly high-end shoes and bags—from nearby stores, connecting online discovery with in-store retail. It served fashion consumers and was later acquired by PriceGrabber.

1 investor

Snapjoy provides cloud-based photo storage that automatically organizes and deduplicates uploaded images using metadata, while allowing selective sharing with friends and collaborative copying between libraries.

1 investor

Snapp is an AI sports analyst delivered through text messaging that connects to real-time sports data, injury updates, odds, schedules, and player stats to answer questions and generate picks. It serves sports fans, bettors, and fantasy players seeking data-backed insights on games, props, and players.

1 investor

SNAP Wellness manufactures personal care products including sunscreen and sanitizer, with a focus on clean formulas free of harmful chemicals. The company, founded by sisters Kristen and Katelyn, serves consumers seeking eco-friendly and effective sun protection and wellness products.

1 investor

SNAQ is an AI-powered nutrition app that uses food recognition technology to analyze meals from photos and estimate macronutrient content, providing personalized coaching for people managing diabetes and metabolic health. The app is clinically validated and used by over 300,000 people with type 1 and type 2 diabetes.

1 investor

snaq.me (株式会社スナックミー) is a Japanese snack company that creates original, small-batch snacks aimed at updating the snacking experience. It operates as a subscription/direct-to-consumer snack brand serving snack enthusiasts.

1 investor

SNK Peek provides AI-powered authentication and tracking systems to verify the legitimacy of sneakers and prevent counterfeits. The platform serves resellers, collectors, and marketplace participants by offering rapid authentication and supply chain visibility for authenticated goods.

1 investor

Snibbs designs and sells slip-resistant work shoes engineered for long shifts, aimed at food service, hospitality, and healthcare workers who stand or walk all day. The footwear features orthopedic cushioning, certified non-slip outsoles, easy-clean uppers, and is made largely from recycled materials.

1 investor