Consumer Startups

Shapes builds general-purpose social AI agents ("shapes") that users can steer for any use case and embed into existing social settings for natural, everyday interactions. It positions its technology around social interactions with AGI within the AI/consumer space.

1 investor

SHAREit is a mobile application that enables users to share files, apps, games, videos, and photos with others without using mobile data, while also offering phone cleanup and optimization features.

1 investor

ShareTrip is an online platform offering travel booking services (flights, hotels, holiday packages) and lifestyle solutions (bill payments, mobile recharges, shopping) through mobile apps and a website. The platform serves consumers across travel and everyday needs in a single integrated ecosystem.

1 investor

SharkFit is a ready-to-eat healthy food brand specializing in ambient-temperature chicken breast products and low-calorie foods for young consumers in fast-paced lifestyles. The company offers six product lines including protein meats, whole grains, high-fiber baked goods, light condiments, zero-calorie snacks, and energy drinks.

1 investor

Shaz and Kiks produces nutrient-rich hair care products formulated with Ayurvedic herbs and botanicals to support scalp health and hair growth. The company focuses on responsible sourcing and sustainable production practices.

1 investor

Shearer's is a snack food manufacturer that produces potato chips, kettle chips, crackers, wafers, and other baked and extruded snack products for retail and foodservice channels. The company operates multiple manufacturing facilities across the United States.

1 investor

Sheep Inc. designs and sells merino wool knitwear, including hoodies and t-shirts, emphasizing durability, natural performance properties, and regenerative sourcing. The company targets consumers seeking long-lasting, sustainable clothing alternatives to fast fashion.

1 investor

Sheertex manufactures luxury rip-resistant shaping tights designed for compression and support. The company produces and fulfills orders from its Montreal factory.

1 investor

Gnara (formerly SheFly) creates outdoor apparel designed specifically to make nature exploration more accessible and comfortable for people of all genders, with particular focus on addressing practical challenges faced by women adventurers. The company develops inclusive clothing solutions that enable safer and more confident outdoor experiences.

1 investor

SHEIN Group is a global fashion and lifestyle retailer that operates an on-demand production model to sell apparel and related products online. It manages a portfolio of consumer fashion brands and runs sustainability and social impact initiatives.

1 investor

SheKnows is a digital media platform and online community serving parents, predominantly mothers, with content on parenting, health, wellness, lifestyle, and family matters. The site publishes news, service journalism, expert advice, and shopping recommendations across topics ranging from childcare and nutrition to relationships, mental health, and home organization.

1 investor

Shelby was a video discovery product focused on changing how people find and watch video content. The company has since shut down, and the site now serves only as a farewell message.

1 investor

Cury is a smart scent diffuser device made by Shelly that uses heating-based diffusion technology to release fragrances or repellent liquids with automated scheduling and remote app control. The device supports integration with major smart home platforms and is designed for residential, commercial, and hospitality spaces.

1 investor

Sherah provides personal assistant support to busy parents and families, offering both virtual help across the U.S. and in-person errand and task services (such as running errands, meeting service providers, and interviewing sitters) in select metro areas. Members delegate tasks through an app on a monthly subscription with flexible plans.

1 investor

Shieldeum offers a privacy-first VPN combined with threat detection that encrypts connections, hides IP addresses, and warns against phishing, scam sites, and risky smart contract or wallet interactions. It targets both everyday Web2 internet users and Web3 users interacting with decentralized apps and crypto wallets.

1 investor

Shine sells a 100W dual USB-C Power Delivery portable charger with a 26800mAh capacity, designed to store power from the company's Shine device. The product is a consumer portable charging accessory sold direct-to-consumer.

1 investor

Shining Cat creates musical stories for children and their families, released as albums (such as "Orla and the Sun" and "Orla's Moon") available on streaming and purchase platforms. Its work, developed with Wonderful Beast Theatre Company, has been performed as touring productions to children in the UK and internationally.

1 investor

Shinnihonjusetsu is a residential equipment sales and installation company offering solar panels, storage batteries, home renovation design and construction, electric vehicles, and related long-term maintenance services to homeowners in Japan.

1 investor

Shinola produces watches, including the Runabout model, which serves as both a refined accessory and casual timepiece. The company designs timepieces marketed as fine jewelry-inspired consumer products.

1 investor

Shinsegae Food is a South Korean food company that manufactures and sells packaged and ready-to-eat foods, operates bakery brands (such as BO&MIE, Vecchia&Nuovo) and the No Brand Burger franchise, and develops plant-based alternative foods. It supplies products through E-Mart and Traders retail channels and runs restaurant and foodservice operations.

1 investor

Shiok Burger is a Southeast Asian fast-casual burger chain that blends Asian flavors with freshly baked buns, operating in Singapore with plans to expand across the region. The brand targets young consumers (65% aged 18–35) with halal-certified menu items including signature offerings like black pepper crab and spicy mala chicken burgers.

1 investor

ShipDan operates an online store selling packaged diet and fitness foods such as chicken breast, protein sausages, and meal packages, largely through time-limited discount deals. The Korean-language site targets consumers focused on high-protein diet and meal-plan eating.

1 investor

Shipley DoNuts is a donut shop chain that makes handcrafted donuts using a recipe created in 1936, serving customers through retail locations with hot, fresh products.

1 investor

ShipMate offers international parcel shipping for travelers in Japan, letting them drop purchases at post offices, hotels, or retail stores and ship them home via a smartphone app that handles customs paperwork and pricing. It provides worldwide delivery to 120+ countries with tracking and package input assistance, targeting tourists shopping in Japan.

1 investor