Consumer Startups

SoBet is a competitive social betting platform where users follow expert sports bettors ("cappers"), make picks, and compete on a weekly-resetting leaderboard for cash prizes via a subscription model. It serves sports betting fans and bettors, positioning itself as a community for sharing and tracking picks.

2 investors

Sociability is a UK-based app that provides accessibility information for public places, helping disabled people identify venues that meet their accessibility needs.

2 investors

Social First is a Finnish game studio developing a cross-platform social MMO intended to function as a social platform for players. The company is building an upcoming title slated for Early Access release.

2 investors

Sofie Pavitt Face is a skincare brand focused on acne-prone skin, selling products such as exfoliating scrubs, clearing serums, moisturizers, and sunscreen directly to consumers. Founded by celebrity aesthetician and acne specialist Sofie Pavitt, based in New York.

2 investors

SoFlow designs and sells electric scooters with features such as navigation, Find My, and digital locking systems for consumer mobility. The company develops and designs its products in Switzerland and operates in the Swiss and German markets.

2 investors

SoGal Ventures is a women-led venture capital firm that invests in and co-creates consumer, health, and future-of-work startups, with a focus on underrepresented founders, undercapitalized geographies, and underserved problems.

2 investors

Sokan is a Japanese food manufacturer that produces snacks made from natural ingredients, including kelp stems (kuki-wakame/mekabu), dried sweet potato, pickled plum (ume), and lotus root chips. It operates an online shop for these ingredient-based confections and snack products.

2 investors

Asurion provides mobile insurance and home tech protection services to consumers worldwide, covering device damage, loss, and repair across multiple channels including online, phone, in-store, and at-home support.

2 investors

CE Brands, Inc. designs, manufactures, and distributes smart consumer electronic products, including connected health wearables and health analytics software, in partnership with manufacturers, brands, and retailers. It uses a data-driven process to help partners launch consumer products.

2 investors

Someone Somewhere is a Mexican brand that sells apparel handcrafted by local artisans using sustainable materials, aiming to create fair jobs and preserve traditional techniques. The featured item is a soccer-themed women's t-shirt from a collection inspired by football culture.

2 investors

Something Borrowed Blooms rents and returns reusable wedding flowers — bouquets, centerpieces, and other floral arrangements — as a lower-cost, waste-reducing alternative to fresh flowers. It serves couples, families, and event planners across the U.S. through a circular, subscription-style rental model.

2 investors

Somrus makes a beverage crafted with real spices, extracts, and ingredients, intended for consumption throughout the day such as in morning coffee or as a late-night drink. The product is age-restricted to those 21 and older, indicating an alcoholic or adult beverage in the consumer packaged goods category.

2 investors

Son of a Tailor makes custom-fit, made-to-order clothing such as T-shirts, using customer body data to produce garments at its own SON Supply production facility. The direct-to-consumer brand ships worldwide from its European production base.

2 investors

Songkick is a platform that helps music fans track their favorite artists and discover live concerts, providing personalized alerts and ticket purchasing options. The service serves music fans globally and operates in the live music/ticketing industry.

2 investors

Soothe operates an on-demand marketplace app that connects consumers and businesses with independent, licensed wellness professionals offering massage, skincare, hair, and beauty services delivered in homes, hotels, and workplaces. It also provides spa/hospitality staffing and employee wellness programs, supported by a nationwide provider network and a SoothePass membership.

2 investors

SouSmile provides clear, removable teeth aligners as an alternative to fixed metal braces, treating alignment, spacing, and bite cases. The consumer dental brand combines in-person dentist visits with remote monitoring and offers its treatment in Brazil.

2 investors

SoulCycle operates indoor cycling studios where riders attend guided fitness classes set to curated music in candlelit environments. The company runs over 62 locations across the United States, Canada, and the United Kingdom.

2 investors

An online marketplace connecting seekers with certified spiritual guides for workshops, 1-on-1 video consultations, and practices including tarot, astrology, manifestation, and meditation. The platform serves individuals seeking spiritual guidance and personal healing in India.

2 investors

Soundry.ai provides AI tools for DJs and music producers to remix songs and create samples in various styles. The platform serves music creators looking to generate production-ready audio content.

2 investors

Soundskrit develops high-performance directional MEMS microphones inspired by spider acoustics, designed for miniaturized form factors in consumer electronics. The company applies bio-inspired engineering principles to create sensitive directional sensing hardware.

2 investors

Spacejoy is an online interior design service that connects customers with professional designers to create personalized room designs with curated furniture recommendations. Customers upload photos of their spaces, get matched with designers, receive photo-realistic 3D renderings, and can purchase furniture directly from the final design.

2 investors

Spacemarket operates a space rental marketplace where users book spaces and earn points, and runs a tiered rewards program (Spacemarket Rewards) in which user rank rises with usage and point accumulation to unlock higher point-return rates and other perks.

2 investors

SpareFoot operates an online marketplace for self-storage, listing over 20,000 facilities across the U.S. where consumers can compare and reserve storage units, including specialty options like wine, vehicle, and student storage. It serves individuals and movers looking to find and book storage space.

2 investors

Sparrow provides financial software that enables equitable lending by helping borrowers find affordable student loans and allowing businesses to offer loan access to their users through its platform.

2 investors