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Superorder

YC S19

New York City, US · Founded 2021 · Delaware corporation · 30 employees · 7 known investors

Find your way into Superorder

1,033 people in our graph share verified history with the Superorder team — schools, employers, funds. One of them is your warm intro.

Nitya Hindujaunlockedknows Raghav Poddar · together at Columbia University (overlapped)
×3knows the team · via Columbia University
knows the team · via Tilburg University
×5knows the team · via 500 Global
×2knows the team · via Punahou School

Superorder provides AI agents for restaurants that manage customer reputation and feedback, maximize delivery profitability, and generate operational insights. The platform captures customer feedback through AI-driven surveys, automates review management, reconciles third-party delivery data, and surfaces actionable trends to drive operational performance.

Also known as Cookdash · Forward · Forward Kitchens · Superorder

Founders & leadership· Y Combinator alumni (S19)

Superorder was founded in 2021 by Raghav Poddar, Mykyta Savchenko, Vamsi Gadiraju, and Henry Engel.

RPRaghav Poddar
Raghav Poddarin𝕏Co-founder/CEOFounder and CEO of Superorder, a platform that uses AI agents to help restaurants manage customer feedback and optimize delivery operations.30 Under 30 2024
MS
Mykyta SavchenkoCo-founder
VGVamsi Gadiraju
Vamsi GadirajuinCofounder & CTO30 Under 30 2024
HEHenry Engel
Henry EngelinCo-founder & Chief Revenue OfficerFounder of Superorder, which builds AI agents for restaurants to manage customer reputation and feedback, improve delivery profitability, and generate operational insights. He has worked across international startup ecosystems in North America, APAC, and EMEA with global startups, programs, and investors.

Investors · 7

Funding

SEC filings, press & company announcements

$10.2M disclosed across 2 of 4 rounds · 2018–2025

$200KraisedDec 2018 · 1 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Mykyta SavchenkoExecutive Officer, Director
Offering amount
$500K
Amount sold
$200K
First sale
Aug 2018
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Superorder offers a suite of AI agents aimed at restaurant operators, organized around four product lines: a Surveys & Feedback Agent, a Review Management Agent, Delivery Profitability Agents, and AI Scorecards, Insights & Alerts. The feedback product sends AI-generated surveys to guests immediately after an interaction, routing satisfied customers toward leaving public reviews on Google and Yelp while enrolling dissatisfied customers into recovery workflows before complaints become public reviews. The Review Management Agent generates personalized, on-brand replies to reviews at the order level.

The Delivery Profitability Agents focus on the economics of third-party delivery channels. Capabilities include automated financial reconciliation of third-party delivery payouts, consolidated reporting that aggregates data across delivery platforms, real-time email, text and in-app alerts based on store-level activity, and downtime management that automatically restarts offline stores to avoid lost orders. The analytics layer applies AI to feedback and operational data to surface trends, sentiment, recurring issues and recommendations, and delivers store-level scorecards and data summaries. The company also markets a product called Atlas for mapping and comparing a restaurant's reputation against competitors, and publishes operator-facing resources such as sign-up guides for UberEats, DoorDash, Grubhub and Postmates, a ghost kitchen guide, a menu design guide and a delivery platform success guide.

Business model

Software-as-a-service sold to restaurant brands and operators, with a published pricing page and a demo-booking sales motion; contractual terms referenced on the site include a SuperSuite Agreement and a Virtual Restaurant Agreement.

Traction

Website-cited figures include more than 6 million reviews processed annually, over $10 billion in annual client GMV, 7x customer retention, and survey response rates above 11%. Customer testimonials come from the CEO of L&L Hawaiian BBQ, which cites deployment across 230+ locations, and the founder and CEO of Turning Point Restaurants.

Latest developments

The company announced a $10 million Series A and launched Atlas, a tool for mapping and comparing a restaurant's reputation.

Full profile — market position, technology, go-to-market

Market position

Positions itself as an enterprise-grade solution for guest feedback and delivery performance management for multi-location restaurant brands, citing use by leading restaurant brands globally.

Combines guest feedback capture, public review response and third-party delivery financial and operational management in a single AI-agent platform, including preemptive interception of negative feedback before it becomes a public review and automatic restart of offline delivery storefronts.

Technology

AI agents applied to restaurant customer and operational data: automated survey generation and dispatch, natural-language reply generation for reviews, pattern recognition across feedback and order data (for example relating error ratings to reviews or cancellations to future order volume), automated reconciliation of third-party delivery financials, and monitoring that detects store downtime and triggers auto-restart and alerts.

Go-to-market

Direct sales via demo requests on the website, supported by case studies, a pricing page, press page and content marketing in the form of blogs and operator guides.

Restaurant brands and operators, including multi-unit and enterprise chains that use third-party delivery marketplaces; referenced customers include L&L Hawaiian BBQ (230+ locations) and Turning Point Restaurants.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Annual client GMVJan 2026$10B
Annual reviews processedJan 20266,000,000 reviews
Customer retentionJan 20267x
HeadcountAug 202621
Survey response rateJan 202611%+

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 6

by search overlap

Companies competing with Superorder for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 2

launches, deals, and filings
Jan 2026
Launch of Atlas reputation mapping tool

Superorder announced Atlas, which maps and compares a restaurant's reputation.

source ↗

Jan 2025
Superorder announces $10M Series A

The company's website states it raised a $10 million Series A and links to an announcement post.

$10M source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
SuperorderDelaware

In the news

Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Superorder do?
Superorder builds AI agents that help restaurants manage online reputation and improve third-party delivery profitability.
Who founded Superorder?
Superorder was founded by Raghav Poddar, Mykyta Savchenko, Vamsi Gadiraju, Henry Engel in 2021.
Who are Superorder's investors?
Superorder's investors include Chapter One, Floodgate, Slow Ventures, Streamlined Ventures, Y Combinator, Foundation Capital, I2BF Global Ventures.
How much funding has Superorder raised?
Superorder has disclosed $10.2M raised across 2 of its 4 known rounds.
Where is Superorder headquartered?
Superorder is headquartered in New York City, US.