Fundraising Fox

Cetera

Denver, US · 2 known investors

cetera.com ↗

Cetera provides support and affiliation services for financial professionals and institutions, including financial advisors. It operates in the wealth management and financial services industry.

Fintech

Founders & leadership

GO
Greg OlsonExecutive
EF
Erinn FordExecutive
SS
Stan SmileyExecutive
BB
Bernie BretonExecutive
LG
Lisa GokExecutive
LR
Larry RothExecutive
CH
Cyndi HamelExecutive
MS
Mark ShelsonExecutive
SD
Steve DunlapExecutive
BH
Brett HarrisonExecutive

Investors · 2

GenstarSan Francisco
LightyearNew York

Reported raises · per SEC filings

Form D private placements

$80.2M disclosed across 3 rounds · 2009

▶$35.3MraisedMay 2024 · 117 investors · Investing
Rule 506(b)
Officers, directors & promoters on the filing
  • Dan UmanskyExecutive Officer
  • Summer ArnoldExecutive Officer
  • Thomas HalloranExecutive Officer, Director
  • Gary ChaffinExecutive Officer
  • Kristy HaleyExecutive Officer
  • Winnie LeeExecutive Officer
  • Tim StinsonExecutive Officer
  • Melissa LischinExecutive Officer
  • Lisa GokExecutive Officer
  • Stanley SmileyExecutive Officer
  • Garrett MerrillExecutive Officer
  • David Van HavermaatExecutive Officer
  • Barbara KestersonExecutive Officer
  • Joseph D. NearyExecutive Officer, Director
  • Thomas B. TaylorDirector
  • Jeffrey BuchheisterExecutive Officer
  • Elisa Del ValleExecutive Officer
  • Maura R. MizuguchiExecutive Officer
Amount sold
$35.3M
First sale
Jan 2009
Incorporated
Limited Liability Company, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$28.4MraisedApr 2023 · 93 investors · Investing
Rule 506(b)
Officers, directors & promoters on the filing
  • Thomas B. TaylorDirector
  • Kristy HaleyExecutive Officer
  • Barbara KestersonExecutive Officer
  • Maura R. MizuguchiExecutive Officer
  • Tim StinsonExecutive Officer
  • Kathleen D. Van Noy-PinedaExecutive Officer
  • Elisa Del ValleExecutive Officer
  • Jeffrey BuchheisterExecutive Officer
  • Summer ArnoldExecutive Officer
  • Garrett MerrillExecutive Officer
  • Melissa LischinExecutive Officer
  • Dan UmanskyExecutive Officer
  • Gary ChaffinExecutive Officer
  • Stanley R. SmileyExecutive Officer
  • David Van HavermaatExecutive Officer
  • Brett HarrisonExecutive Officer, Director
  • Lisa GokExecutive Officer
  • Joseph D. NearyExecutive Officer, Director
Amount sold
$28.4M
First sale
Jan 2009
Incorporated
Limited Liability Company, District Of Columbia
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$16.5MraisedJan 2015 · 64 investors · Investing
Rule 506(b)
Officers, directors & promoters on the filing
  • Greg OlsonExecutive Officer
  • Erinn FordExecutive Officer
  • Stan SmileyExecutive Officer
  • Bernie BretonExecutive Officer
  • Lisa GokExecutive Officer
  • Larry RothExecutive Officer
  • Cyndi HamelExecutive Officer
  • Mark ShelsonExecutive Officer
  • Steve DunlapExecutive Officer, Director
  • Brett HarrisonExecutive Officer, Director
Amount sold
$16.5M
First sale
Jan 2009
Incorporated
Corporation, Colorado
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 2

by search overlap
SmartAsset268 shared keywordsFisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients. The firm manages investments across equities, fixed income, and blended accounts using an active, forward-looking investment approach.
Interactive Strength Acquires Ergatta218 shared keywordsFidelity provides brokerage and investing services for individual retail investors, including commission-free online trading of US stocks and ETFs and fractional share purchases starting at $1. It positions itself as a personal finance and investment provider serving customers pursuing long-term financial goals.

Companies competing with Cetera for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Cetera do?
Cetera provides support and affiliation services for financial professionals and institutions, including financial advisors. It operates in the wealth management and financial services industry.
Who are Cetera's investors?
Cetera's investors include Genstar, Lightyear.
How much funding has Cetera raised?
Cetera has disclosed $80.2M raised across 3 rounds.
Where is Cetera headquartered?
Cetera is headquartered in Denver, US.