Simetrik

Market position

Simetrik positions itself as financial control infrastructure for enterprises, competing against legacy ERP-based and custom-coded reconciliation approaches; third-party commentary places it alongside FloQast, HighRadius, Workiva, Tipalti and NanoNets. It was recognized by the Financial Times as one of the fastest-growing companies in the Americas for 2025, the second consecutive year.

Simetrik emphasizes a no-code configuration model that removes engineering dependency for finance teams, a deterministic and auditable function library underpinning its AI agents, more than 100 ready-made templates for payments counterparties enabling rapid deployment, end-to-end coverage across eight financial control domains in a single platform rather than separate modules, and real-time record-level matching at high volume.

Technology

The platform ingests data from any source or format, automatically interprets data structures and applies business rules, matching transactions at record level in real time. It pairs a deterministic library of more than 110 financial control functions with agentic AI for configuration, data quality, exception analysis and document generation, and exposes these capabilities via a web agent, MCP and CLI. Additional described elements include a no-code query language for building joins and mappings, machine-learning anomaly detection, hundreds of prebuilt integrations to payment processors, card networks, banks and ERPs, automatic FX handling, no-code dashboards and exportable audit logs, and a microservices architecture.

Go-to-market

Direct enterprise sales supported by a revenue organization with LATAM and GTM strategy leadership, demand generation and revenue operations functions, plus a partner program. Adoption follows a land-and-expand pattern that began with high-volume marketplaces and delivery companies before extending into banking and retail, aided by pre-built templates and industry- and role-specific positioning.

Finance operations teams, accounting teams and platform operations/IT groups at high-volume transaction businesses, including payment service providers, acquirers, issuers, neobanks, banks, marketplaces and retailers. Named or cited customers include Niubiz, Wibond, ePayco, Manteca, BetWarrior, Neon, Rappi, Mercado Libre, Nubank, PayU, Bold and OXXO.

Geography

Headquartered in Bogotá, Colombia, with a stated customer base of 180+ clients across 50+ countries spanning the Americas, Europe and Asia. Reported office expansion includes Mexico City and São Paulo in 2021 and New York in 2024; the CEO is described as based in New York.

History

Simetrik emerged from work with Rappi and went on to raise a $20M Series A led by FinTech Collective in March 2022 at a reported valuation above $100M, with Tiger Global and Monashees participating. In 2023 the company joined the Endeavor Colombia network. In February 2024 it announced a $55M Series B led by Goldman Sachs Asset Management's growth equity team, with Mercado Libre Fund and Falabella Ventures as new investors, and in June 2025 a $30M Series B extension led by Goldman Sachs Alternatives brought total Series B funding to $85M and cumulative funding above $116M. Reported milestones include launching a no-code platform and the Simetrik Query Language in 2020, opening offices in Mexico City and São Paulo in 2021, and expanding its U.S. presence with a New York office in 2024.

Risks & controversies

Public accounts of basic company facts conflict: the founding year is given variously as 2017, 2018 and 2019, and one third-party blog names the founders as Alejandro Giraldo, Santiago Gomez and Daniel Naranjo, which differs from the co-founders named on Simetrik's own site (Alejandro Casas and Santiago Gómez). Reported scale metrics also diverge, with the company citing 2.5 billion records per day and $500B+ annual TPV while third-party sources cite 1B+ records per day and $150B TPV. One account describes slowed revenue growth during the 2023 technology downturn as buyers tightened budgets, prompting a shift to ROI-focused positioning, and notes competition from both global incumbents and local startups.