doola

doola (Y Combinator Summer 2020; legal name Distributed, Inc.; formerly StartPack) operates an all-in-one back-office platform, marketed as a "Business-in-a-Box™", for people who want to start and run a U.S. business. Its services span U.S. entity formation (LLCs, C Corps and DAO LLCs in Wyoming, Delaware and other states), Employer Identification Number (EIN) applications, operating agreements, registered agent service, a U.S. business address, guidance on opening a U.S. bank account and access to U.S. payment processing, bookkeeping and invoicing, federal (IRS) and state tax filings, licensed tax professional consultations, and e-commerce/sales and ad-campaign analytics.

The platform is aimed particularly at international founders, including those without a U.S. Social Security number, as well as first-time business owners, solopreneurs, side hustlers and e-commerce sellers. Additional offerings include an "AI Co-Founder" assistant, a company formation API and an MCP (Model Context Protocol) integration that lets partners and AI agents initiate U.S. LLC formation and ongoing compliance on a white-labeled basis, plus Shopify integrations for analytics and invoicing. doola has previously launched doola Banking with partner Piermont Bank and doola Money for storing U.S. dollars and moving money internationally, and offers white-label bookkeeping and tax APIs.

The company states a mission of helping 1 billion people turn a dream idea into a U.S. business and "democratizing access to the U.S. financial ecosystem."

Founding story

Co-founders Arjun Mahadevan (CEO) and JP Pincheira (CTO) started the company in 2020 after concluding that assembling the full stack of software and accounts needed to get a business off the ground was unnecessarily difficult, particularly for creators and online side-hustle businesses; the company frames its motivation as "talent is everywhere, but opportunity is not."

Business model

doola sells subscription plans that bundle formation and ongoing back-office services, priced annually (plus state filing fees): a Starter plan at $297/yr covering LLC filing, EIN, U.S. business address, registered agent and bank-account guidance; a Tax and Compliance plan at $1,999/yr adding federal and state tax filing, a 1:1 tax consultation and bookkeeping/invoicing software; and Business-in-a-Box™ at $2,999/yr (or $329/mo) adding a dedicated bookkeeper, monthly financial statements and estimated quarterly taxes. Promotional discounts of up to $750 are advertised, along with a formation money-back guarantee. The company also distributes its services through a company formation API and MCP integration that partners can embed or white-label, and runs a customer referral and rewards program.

Recurring annual and monthly subscription fees for formation and ongoing compliance, tax and bookkeeping services, charged on top of pass-through state fees; additional distribution through API/white-label partnerships that generate revenue for embedding platforms.

Traction

The company reports serving over 22,000 customers across more than 175 countries on 6 continents with over 2,000 five-star reviews, and separately cites 15,000+ founders across 175+ countries having formed U.S. LLCs. In November 2022 it said thousands of companies from over 130 countries had launched with doola and that revenue growth had increased sevenfold year to date. Team size is listed as 43.

Latest developments

doola launched an MCP server alongside its formation API, enabling users to start a Wyoming LLC from within AI tools such as Claude or Replit, with the agent collecting required information and handing off to doola for payment; the company said it is onboarding partners for white-labeled formation and compliance. Its current product line-up includes an AI Co-Founder assistant, e-commerce analytics and ad-campaign tracking, dedicated bookkeeping and tiered subscription plans up to Business-in-a-Box™.