Settle
San Francisco, US · Founded 2019 · 67 employees on LinkedIn · 10 known investors
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Settle provides a platform that consolidates procurement and accounts payable for consumer packaged goods (CPG) brands, enabling them to manage purchases, track spending, and pay vendors. The platform also offers working capital financing to support cash flow and production schedules for CPG companies.
Also known as Settle
Founders & leadership
Settle was founded in 2019 by Nish Samantray, Greg Davidson, and Alek Koenig.



Investors · 10
Company profile
researched Aug 2026Settle operates a back-office platform for consumer packaged goods brands that unifies procurement, accounts payable and inventory financing. Its accounts payable module collects bills, routes approvals and pays vendors while showing outstanding obligations; its procurement module creates and manages purchase orders, tracks goods received and calculates SKU-level landed costs that combine materials, freight, duties, shipping and packaging. Built-in capabilities include automatic matching of invoices to purchase orders and receipts to surface discrepancies, approval workflows for bills, payments and POs, and cash visibility and forecasting based on live AP and procurement data. Purchase orders can be split into partial shipments so costs are recorded as goods arrive.
Alongside software, Settle extends working capital of $20,000 to $15 million (the company's About page cites approvals of up to $20 million), underwritten against a brand's payables and purchasing data and described as non-dilutive, with approvals in days. The platform integrates with Shopify for product catalog data and optional landed-cost sync, and with QuickBooks Online, Finaloop and NetSuite for accounting; it is positioned as a complement to, not a replacement for, an accounting system. Settle serves CPG sub-verticals including food and beverage, health and beauty, baby and kids, household goods, apparel and accessories, supplements and wellness, pet products, and home and lifestyle. A third-party startup profile describes the company more broadly as an all-in-one payments solution for growing consumer brands.
Business model
Settle combines a subscription software business with a lending/financing business. Software plans are flat-rate: a free Launch tier with core inventory features and integrations, and an Accelerate tier at $199 per month adding a dedicated support manager, cash flow forecasting, advanced procurement and custom roles; all plans include unlimited seats and no transaction, per-user or per-order fees. Working capital is provided against payables and purchasing data rather than in exchange for equity.
Flat monthly software subscriptions (free Launch plan; Accelerate at $199/month, no transaction or per-seat fees) plus working capital financing extended to brands.
Traction
The company reports more than $3 billion in funding provided to brands since 2019, $6 billion in total payments processed, $3.4 billion in total payment volume on its About page, and 550% average one-year supported revenue growth calculated across 417 customers. A third-party profile states Settle surpassed 500 customers as of November 2021 and had grown revenue 20x over the prior year at that point. A customer case study cites 150+ hours saved per year, 30 two-way matches per week and 600 SKUs maintained at Branch.
Latest developments
The company markets working capital lines of $20,000 to $15 million with approvals in days, a free Launch plan alongside a $199/month Accelerate plan, and integrations with Shopify, QuickBooks Online, Finaloop and NetSuite.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Settle describes itself as an established company founded in 2019 that has served thousands of ecommerce businesses and CPG brands, and says it supports hundreds of high-growth consumer brands. A third-party profile categorizes it in ecommerce and fintech and lists investors including Kleiner Perkins, Founders Fund, Caffeinated Capital, Activant Capital, Stripes, Ribbit Capital, SciFi VC, WorkLife Ventures and Background Capital.
Settle positions itself on unifying procurement, bill pay and inventory financing in a single system rather than as separate tools, on SKU-level landed cost visibility beginning at PO issuance, on flat pricing without per-user, per-order or per-transaction fees, on non-dilutive capital, and on human (non-AI) customer support included at no extra cost.
Technology
The platform automates landed cost calculation from purchase order issuance, auto-matches invoices to POs and receipts to flag discrepancies, supports configurable approval workflows, and provides cash forecasting from AP and procurement data. Integrations cover Shopify as a sales channel and QuickBooks Online, Finaloop and NetSuite as accounting systems, with bills able to be forwarded into Settle and synced to the accounting ledger. Financing decisions are underwritten using the brand's own payables and purchasing data.
Go-to-market
Self-serve signup on a free plan with upsell to paid tiers, supplemented by booked demos, an interactive self-guided product tour, published customer case studies and a newsletter. Integrations with Shopify and accounting platforms serve as distribution and adoption channels.
Consumer packaged goods brands and ecommerce sellers, including Shopify and Amazon merchants, across food and beverage, health and beauty, baby and kids, household goods, apparel and accessories, supplements and wellness, pet products, and home and lifestyle. Named customers include Branch, Pat McGrath, Truvani, HigherDOSE and Bubble Beauty.
Geography
Headquartered in San Francisco, California.
History
Settle was founded in 2019 and is headquartered in San Francisco. A third-party profile reports a $60 million raise covered by TechCrunch in November 2021 and $280 million in debt financing reported by Forbes in June 2022, with total capital raised of $100 million and investors spanning several fintech-focused venture firms.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 10
by search overlapCompanies competing with Settle for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 2
launches, deals, and filingsForbes reported on June 16, 2022 that Settle raised $280 million in debt to power e-commerce brands.
$280M source ↗
TechCrunch reported on November 17, 2021 that Settle raised $60 million to simplify bill payments for e-commerce.
$60M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- Settlesettle.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Settle do?
- Settle is a San Francisco fintech combining procurement, accounts payable and inventory working capital for CPG brands.
- Who founded Settle?
- Settle was founded by Nish Samantray, Greg Davidson, Alek Koenig in 2019.
- Who are Settle's investors?
- Settle's investors include 1/1 Capital, Activant Capital, Better Tomorrow Ventures, Darco Capital, Data Point Capital, Evolution Ventures, NextGen Venture Partners, SuperAngel.Fund and 2 more.
- Where is Settle headquartered?
- Settle is headquartered in San Francisco, US.













