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Settle

San Francisco, US · Founded 2019 · 67 employees on LinkedIn · 10 known investors

Find your way into Settle

186 people in our graph share verified history with the Settle team — schools, employers, funds. One of them is your warm intro.

Hans Tungunlockedknows Alek Koenig · together at Affirm (overlapped)
×2knows the team · via Affirm
×4knows the team · via The Johns Hopkins University
×5knows the team · via NextGen Venture Partners

Settle provides a platform that consolidates procurement and accounts payable for consumer packaged goods (CPG) brands, enabling them to manage purchases, track spending, and pay vendors. The platform also offers working capital financing to support cash flow and production schedules for CPG companies.

Also known as Settle

Founders & leadership

Settle was founded in 2019 by Nish Samantray, Greg Davidson, and Alek Koenig.

NSNish Samantray
Nish SamantrayCo-Founder
GDGreg Davidson
Greg DavidsonCEO & Co-Founder
AKAlek Koenig
Alek KoeniginFounderFounder of Settle, a procurement and accounts payable platform that serves CPG brands, offering purchase management, spending tracking, vendor payments, and working capital financing solutions.

Investors · 10

Company profile

researched Aug 2026

Settle operates a back-office platform for consumer packaged goods brands that unifies procurement, accounts payable and inventory financing. Its accounts payable module collects bills, routes approvals and pays vendors while showing outstanding obligations; its procurement module creates and manages purchase orders, tracks goods received and calculates SKU-level landed costs that combine materials, freight, duties, shipping and packaging. Built-in capabilities include automatic matching of invoices to purchase orders and receipts to surface discrepancies, approval workflows for bills, payments and POs, and cash visibility and forecasting based on live AP and procurement data. Purchase orders can be split into partial shipments so costs are recorded as goods arrive.

Alongside software, Settle extends working capital of $20,000 to $15 million (the company's About page cites approvals of up to $20 million), underwritten against a brand's payables and purchasing data and described as non-dilutive, with approvals in days. The platform integrates with Shopify for product catalog data and optional landed-cost sync, and with QuickBooks Online, Finaloop and NetSuite for accounting; it is positioned as a complement to, not a replacement for, an accounting system. Settle serves CPG sub-verticals including food and beverage, health and beauty, baby and kids, household goods, apparel and accessories, supplements and wellness, pet products, and home and lifestyle. A third-party startup profile describes the company more broadly as an all-in-one payments solution for growing consumer brands.

Business model

Settle combines a subscription software business with a lending/financing business. Software plans are flat-rate: a free Launch tier with core inventory features and integrations, and an Accelerate tier at $199 per month adding a dedicated support manager, cash flow forecasting, advanced procurement and custom roles; all plans include unlimited seats and no transaction, per-user or per-order fees. Working capital is provided against payables and purchasing data rather than in exchange for equity.

Flat monthly software subscriptions (free Launch plan; Accelerate at $199/month, no transaction or per-seat fees) plus working capital financing extended to brands.

Traction

The company reports more than $3 billion in funding provided to brands since 2019, $6 billion in total payments processed, $3.4 billion in total payment volume on its About page, and 550% average one-year supported revenue growth calculated across 417 customers. A third-party profile states Settle surpassed 500 customers as of November 2021 and had grown revenue 20x over the prior year at that point. A customer case study cites 150+ hours saved per year, 30 two-way matches per week and 600 SKUs maintained at Branch.

Latest developments

The company markets working capital lines of $20,000 to $15 million with approvals in days, a free Launch plan alongside a $199/month Accelerate plan, and integrations with Shopify, QuickBooks Online, Finaloop and NetSuite.

Full profile — market position, technology, go-to-market, geography, history

Market position

Settle describes itself as an established company founded in 2019 that has served thousands of ecommerce businesses and CPG brands, and says it supports hundreds of high-growth consumer brands. A third-party profile categorizes it in ecommerce and fintech and lists investors including Kleiner Perkins, Founders Fund, Caffeinated Capital, Activant Capital, Stripes, Ribbit Capital, SciFi VC, WorkLife Ventures and Background Capital.

Settle positions itself on unifying procurement, bill pay and inventory financing in a single system rather than as separate tools, on SKU-level landed cost visibility beginning at PO issuance, on flat pricing without per-user, per-order or per-transaction fees, on non-dilutive capital, and on human (non-AI) customer support included at no extra cost.

Technology

The platform automates landed cost calculation from purchase order issuance, auto-matches invoices to POs and receipts to flag discrepancies, supports configurable approval workflows, and provides cash forecasting from AP and procurement data. Integrations cover Shopify as a sales channel and QuickBooks Online, Finaloop and NetSuite as accounting systems, with bills able to be forwarded into Settle and synced to the accounting ledger. Financing decisions are underwritten using the brand's own payables and purchasing data.

Go-to-market

Self-serve signup on a free plan with upsell to paid tiers, supplemented by booked demos, an interactive self-guided product tour, published customer case studies and a newsletter. Integrations with Shopify and accounting platforms serve as distribution and adoption channels.

Consumer packaged goods brands and ecommerce sellers, including Shopify and Amazon merchants, across food and beverage, health and beauty, baby and kids, household goods, apparel and accessories, supplements and wellness, pet products, and home and lifestyle. Named customers include Branch, Pat McGrath, Truvani, HigherDOSE and Bubble Beauty.

Geography

Headquartered in San Francisco, California.

History

Settle was founded in 2019 and is headquartered in San Francisco. A third-party profile reports a $60 million raise covered by TechCrunch in November 2021 and $280 million in debt financing reported by Forbes in June 2022, with total capital raised of $100 million and investors spanning several fintech-focused venture firms.

Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Accelerate plan priceJan 2025$199
Average 1-year supported revenue growth (across 417 customers)Jan 2025550%
CustomersNov 2021500 customers
Funding provided to brands since 2019Jan 2025$3B
Maximum working capital approvalJan 2025$20M
Total capital raisedJan 2024$100M
Total payment volumeJan 2025$3.4B
Total payments processedJan 2025$6B
Working capital facility size rangeJan 2025$20K-$15M
Year-over-year revenue growthNov 202120x over the previous year

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 10

by search overlap
Bill.com Holdings, Inc.761 shared keywordsBILL is a unified financial operations platform that automates accounts payable, receivables, and spend management for businesses. The platform processes over $345 billion in annual payment volume and serves nearly 500,000 customers across the US and 130+ countries.
Ramp589 shared keywordsRamp offers a finance platform that combines corporate cards, expense management, and AI-driven automation for receipt capture, transaction coding, and reimbursements. It serves finance teams and businesses looking to consolidate spending tools and automate accounting workflows.
Stripe553 shared keywordsStripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.
Wise520 shared keywordsWise is a financial platform offering international money transfers, multi-currency accounts, and debit cards with low fees and competitive exchange rates, serving millions of users globally.
Intuit®509 shared keywordsIntuit develops financial software products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—for consumers and small businesses to manage taxes, credit, accounting, and marketing. It serves approximately 100 million customers worldwide.
Tipalti494 shared keywordsTipalti is an AI-powered finance automation platform that automates accounts payable, mass payments, procurement, and employee expenses for growing companies. The platform serves businesses seeking to streamline financial operations and reduce manual finance tasks.
Brex450 shared keywordsBrex provides financial services and software for companies, including corporate cards and expense management tools. The platform serves startups, scaled companies, and e-commerce brands to manage finances and spending.
GoCardless429 shared keywordsGoCardless provides bank payment collection and open banking data access services. The platform enables businesses to collect domestic and international payments via bank accounts and securely access customer bank account data across 2,300+ banks in the UK and Europe.
Highradius426 shared keywordsHighRadius provides software for order-to-cash and treasury finance operations, including credit, collections, deductions, cash application, and invoicing and payments automation. It serves large enterprises and Fortune 1000 companies looking to improve financial performance metrics such as Days Sales Outstanding.
Industries378 shared keywordsJ.P. Morgan is a global financial services firm serving corporations and individuals in more than 100 countries, offering investment research, tools, data, analytics, and advisory services. It supports institutional investors, asset and fund managers, hedge funds, broker dealers, and equity issuers with liquidity, fixed income strategies, and equity compensation solutions.

Companies competing with Settle for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 2

launches, deals, and filings
Jun 2022
Settle raises $280 million in debt financing

Forbes reported on June 16, 2022 that Settle raised $280 million in debt to power e-commerce brands.

$280M source ↗

Nov 2021
Settle raises $60 million

TechCrunch reported on November 17, 2021 that Settle raised $60 million to simplify bill payments for e-commerce.

$60M source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Research sources · 4

primary sources listed

4 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Settle do?
Settle is a San Francisco fintech combining procurement, accounts payable and inventory working capital for CPG brands.
Who founded Settle?
Settle was founded by Nish Samantray, Greg Davidson, Alek Koenig in 2019.
Who are Settle's investors?
Settle's investors include 1/1 Capital, Activant Capital, Better Tomorrow Ventures, Darco Capital, Data Point Capital, Evolution Ventures, NextGen Venture Partners, SuperAngel.Fund and 2 more.
Where is Settle headquartered?
Settle is headquartered in San Francisco, US.