Self
Techstars '15Austin, US Β· 6 known investors
Self provides credit-building tools and savings products designed for people with low or no credit history. The company serves individuals seeking to build or rebuild their credit scores to access financial opportunities.
Fintech
Founders & leadership
JG
James GarveyinFounder
Investors Β· 6
Funding
SEC filings, press & company announcements- Undisclosed amountSeedNov 2025Source β
Source: company announcements and press reports β follow each round's link for the claim.
Competitors Β· 7
by search overlapExperian32471 shared keywordsExperian offers consumers tools to access their credit report and FICO Score, build credit, and manage money, including credit card matching, bill and subscription negotiation, car insurance comparison, and a digital checking account with debit card. It serves individual U.S. consumers through its app and financial products.
Chase23701 shared keywordsA wealth management and investing service (J.P. Morgan Wealth Management via Chase) offering self-directed brokerage accounts with commission-free online trades as well as one-on-one advisor services, financial planning tools, and retirement accounts. It serves individual retail investors ranging from beginners to experienced investors in the United States.
Capital One22293 shared keywordsCapital One is a financial services company that offers credit cards, checking and savings accounts, auto financing, and business banking products to consumers and small businesses. The company provides digital banking tools, rewards programs, and credit monitoring services.
Credit Karma20741 shared keywordsCredit Karma is an AI-powered personal finance platform that provides free credit scores, credit monitoring, cashflow insights, and financial marketplace services to help consumers understand and manage their finances. The platform serves over 140 million members with tools for credit analysis, tax filing, and financial opportunity identification.
Equifax15403 shared keywordsEquifax is a data and analytics company providing consumer credit monitoring, identity theft prevention, and business risk and fraud solutions, as well as employment, income, tax, and payroll verification services for businesses and government entities. It serves consumers, businesses, and governments in the U.S. and internationally with credit and financial decisioning insights.
MoneyLion14413 shared keywordsMoneyLion is a financial technology company offering consumer banking products including spend accounts, savings accounts with variable APY, a debit Mastercard with cash back rewards, and a membership plan with added services and insurance benefits. It provides a marketplace connecting users to third-party financial products, with banking services provided by Pathward, National Association.
American Express Supplies12778 shared keywordsAmerican Express provides consumer and business credit cards, banking, and travel services, along with a rewards and benefits program. It serves individual consumers and businesses.
Companies competing with Self for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Self do?
- Self provides credit-building tools and savings products designed for people with low or no credit history. The company serves individuals seeking to build or rebuild their credit scores to access financial opportunities.
- Who founded Self?
- Self was founded by James Garvey.
- Who are Self's investors?
- Self's investors include Conductive Ventures, Kickstart, Silverton Partners, Techstars, Upslope Ventures, K50 Ventures.
- Where is Self headquartered?
- Self is headquartered in Austin, US.