Segwise

Segwise operates an AI-based creative analytics, creative intelligence and creative generation platform for performance marketing and creative teams. It ingests creative and performance data from 15+ ad networks and attribution sources, automatically tags each creative at a granular level using multimodal AI, and maps those tags to performance metrics such as spend, impressions, installs, ROAS, CTR, CVR and custom events. Tag-to-performance mapping is intended to show which specific hooks, visuals, messages, CTAs or gameplay mechanics drive results, rather than campaign-level outcomes alone.

The product is organised around four agents: a Creative Tagging Agent that watches or plays video, image and playable creatives and applies visual, audio, textual and interactive tags (including custom, user-defined tags); a Competitor Tracking Agent that discovers and tags competitors' ads (Meta supported) to surface their creative playbook; a Creative Strategy Agent, a conversational interface for questions about creative performance and for brainstorming hooks and briefs; and a Creative Generation Agent that produces static, video and playable ads, scene-by-scene video storyboards and data-backed briefs from proven patterns, with prompt-based editing and export in 1:1, 4:5, 9:16 and 16:9 aspect ratios. Additional capabilities include historical data ingestion at setup, asset clustering by shared raw assets or overlapping tags, creative fatigue detection using rules, heuristics and pattern analysis, tracking of newly launched creatives against custom success criteria, custom dashboards, and multi-brand/multi-account views for agencies and portfolios. Generated creatives are produced against the customer's brand guidelines, products and messaging.

At its 2024 pre-seed announcement the company was positioned differently, as an AI-powered observability platform for mobile product and growth teams, with a B2B SaaS approach based on deploying a no-code script across datasets supplied by product and growth teams and AI agents spanning data monitoring, issue identification and growth experimentation.

Founding story

Segwise was founded by Brijesh Bharadwaj and Shobhit Gupta, with the initial mission of building AI agents able to operate across the product growth stack, from data monitoring and issue identification through to running growth experiments.

Business model

B2B SaaS sold to performance marketing, user acquisition and creative teams, with self-serve entry via a 7-day free trial requiring no credit card and no engineering setup, alongside a sales-assisted demo path. Multi-brand and multi-account views target agencies and portfolio operators. Earlier positioning described the platform as deploying a no-code script over customer datasets.

Subscription software; Inc42 reports operating revenue of over ₹3.9 crore for FY25.

Traction

Inc42 reports FY25 operating revenue above ₹3.9 crore, a large increase over the prior fiscal year, approximately 25 employees and roughly 56.5K monthly web visits. The company states support for 15+ ad networks and attribution partners.

Latest developments

As of an August 2026 site update, Segwise markets four AI agents (tagging, competitor tracking, strategy and generation), competitor ad tracking with Meta support, asset clustering, creative fatigue detection, new-creative tracking against custom success criteria, and generation of statics, videos, playables and scene-by-scene storyboards with prompt-based editing and multi-aspect-ratio export.