Reforge

Reforge is a professional education company that trains product teams through on-demand and live cohort-based courses covering product management, growth, marketing, engineering management, and AI-related skills. Its catalog includes more than 40 on-demand courses plus live courses hosted by practitioners, alongside a library of over 600 how-to guides and more than 1,400 "artifacts" — real work examples intended to serve as templates for a team's own work. Live course topics listed on the site include AI Transformation, AI Evals, AI Prototyping, AI Productivity, AI Strategy, and Product Foundations in the AI Era, hosted by operators such as Sachin Rekhi, Justin Bauer, Sandhya Hegde, Ravi Mehta, Jiaona Zhang, and Anand Subramani.

Course content is developed with what the company calls vetted operators — practitioners and executives-in-residence from fast-growing technology companies. Earlier programs were built by spending 50 to 100 hours with each expert partner to synthesize their experience into a 4-to-6-week cohort program, with named partners including Casey Winters, Elena Verna, Ravi Mehta, and Shaun Clowes. Reforge also publishes a blog and podcast, case studies, and operates a member community; a separate Reforge Insights customer-insights product existed and is being wound down following the Miro transaction.

The company positions itself against credential-oriented professional education, arguing that most applicable business knowledge sits with a small group of operating leaders and that its programs are designed for application on the job rather than certification.

Founding story

Brian Balfour and Andrew Chen created the first Reforge program, Growth Series, which Balfour has described as an initial minimum viable product; its impact on participants' careers led him to pursue Reforge full time. Balfour, previously VP of Growth at HubSpot and an EIR at Trinity Ventures, is founder and CEO.

Business model

Reforge sells annual memberships that bundle access to on-demand courses, live courses, guides, and artifacts. Pricing is tiered by seat count: an individual single-seat plan at $1,995 per year, a Starter plan for 10 seats at $9,995 per year, a Scale plan for 30 seats at $23,995 per year, and a custom-priced Enterprise plan for 50 or more seats that adds eligibility for private events and SAML SSO. Higher tiers add administration and security features (user roles and management, engagement reporting, SSO, user provisioning) and support levels (priority support, dedicated customer success). A 14-day free trial, available only to members who have not previously held a membership, requires a payment method upfront and converts automatically to a $1,995 annual membership; the trial excludes the member community and live courses.

Recurring annual subscription revenue from individual seats and multi-seat team and enterprise memberships, with self-serve sign-up and trial conversion at the low end and sales-assisted demos for team plans.

Traction

The company states more than 1,000 product teams use Reforge. Its catalog spans 40+ on-demand courses, 600+ guides and 1,400+ artifacts; a support article from an earlier point described 35+ on-demand courses, 1,000+ artifacts and 450+ guides, indicating catalog growth. In March 2022 the company disclosed a $60M Series B and participation from more than 170 VP- and C-level executive angels.

Latest developments

Reforge's course line-up has shifted heavily toward AI topics for product teams, including live courses on AI Transformation, AI Evals, AI Prototyping, AI Productivity and AI Strategy. A blog post dated March 24, 2026 announced that Reforge is joining Miro, and the site footer includes a "Reforge x Miro" page. The standalone Reforge Insights customer-insights product is being wound down, with export tools provided for transcripts, tags, themes and insights and integrations (Gong, Zoom, Slack, Linear/Jira) set to stop syncing at shutdown.