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Rally

YC W22

New York City, US · Founded 2021 · 35 employees · Hiring · 11 known investors

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Rally is a user research CRM platform that enables teams to scale research operations, manage access control, and collaborate across departments while securing customer insights and data. It integrates with tools like Salesforce and Snowflake and caters to product managers, designers, marketers, and research operations professionals.

Also known as Rally UXR

Developer ToolsEnterprise SoftwareMarketing TechSaaSB2BDesign ToolsUnited States of AmericaAmerica / CanadaFully Remote

Founders & leadership· Y Combinator alumni (W22)

Rally was founded in 2021 by Oren Friedman and Alec Robins.

OFOren Friedman
Oren FriedmanCo-Founder & CEOOren Friedman is founder and CEO of Rally UXR, a user research operations platform that helps teams manage research data and collaborate across departments.
ARAlec Robins
Alec RobinsCo-Founder & CTOPreviously he served as Tech Lead at Facebook and HubSpot, and studied Computer Science at Vanderbilt University.
AJAli Jiwani
Ali JiwaniFounder
ALAmy Liu
Amy LiuFounder
AKAnson Kao
Anson KaoFounder
NTNick Telecki
Nick TeleckiFounder
TPThiago Peres
Thiago PeresFounder

Investors · 11

TIA Ventureslisted by TIA VenturesNew York City

How we know: rallyuxr.com · Not right? Tell us

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · funding news · rallyuxr.com · open dataset · 5k.vc investor directory · Not right? Tell us

6th Man VenturesreportedNew York · $2M – $5M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Avalancha VenturesreportedNew York · $300K – $2M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Battery VenturesreportedBoston · $500K – $100M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Canapi VenturesreportedNew York

How we know: funding news · venturecapital.com · open dataset · 5k.vc investor directory · Not right? Tell us

Commodity CapitalreportedPacific Palisades

How we know: Y Combinator's founder network · Not right? Tell us

Conductive VenturesreportedMountain View

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

HousereportedBerkeley · $1M – $2M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

TechstarsreportedBoulder · $220K

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Funding

SEC filings, press & company announcements

$11M disclosed across 1 of 2 rounds · 2024–2025

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

The Rally mafia →

6 people who came through Rally went on to found or lead other companies.

Nick TeleckiFounderFounded Pop Market +1Ali JiwaniFounderFounded RallyAnson KaoFounderFounded RallyAmy LiuFounderFounded RallyOren FriedmanFounderFounded rallybus_Thiago PeresFounderFounded Rally

Related companies · 10

User InterviewsUser Interviews provides a research platform with tools for managing panels, teams, and studies, including participant databases, permissions, reports, and governance features. It serves enterprise research and research operations teams running user research at scale.
Anima AppAnima builds a design intelligence platform that converts visual designs into working code, powering visual-to-code workflows for software developers and AI agents. The platform serves developers, design teams, and AI-powered coding platforms, enabling translation from design intent to production software.
Great QuestionGreat Question is a UX research platform that combines participant recruitment, study management, mixed-method research capabilities, and AI-powered analysis in a single system. It serves product managers, designers, UX researchers, and research operations teams across startups and enterprises seeking to consolidate fragmented research workflows.
User HeroUser Hero is a platform that aggregates user research data, enabling teams to organize studies, transcribe interviews, take collaborative notes, and tag findings for easy discovery. The tool automatically produces reports and visualizations to help product teams make faster decisions based on research insights.
UserTestingUserTesting provides a human insight platform that helps Product, Marketing, Digital, and CX teams at enterprises collect and analyze real human feedback to validate decisions and improve customer experiences. The platform combines participant networks, AI-driven insights, and expert services to enable organizations to understand customer reactions and behavior.
UnflowUnflow is a content management system that allows product and marketing teams to build and deploy experiences directly within mobile applications without requiring engineering support.
AtlassianAtlassian offers a teamwork platform combining project planning, knowledge management, and AI orchestration tools for teams and their AI agents. Its products help organizations plan, execute, and deliver work at scale.
ParadeParade is an AI-based tool that helps startup founders generate a visual brand identity and create web and marketing assets through a question-based process. It automates the design of websites, emails, and social content without requiring a designer.
MazeMaze provides a research-grade AI platform that helps teams conduct customer research and gather user insights. The platform is used by over 60,000 teams to understand customer behavior and inform product decisions.
rallybus_Rally is a crowdpowered travel service that matches riders heading to the same event or destination and provides chartered luxury buses for the round trip. Users can join preset trips or create and share their own, with rides operated through local charter bus company partners across North America.

Companies working in the same space as Rally.

In the news

Rally UXR Raises $11M Series A Fundingfinsmes.com · Jun 2025Rally UXR Secures $11M Series A to Transform How Enterprises Conduct User Researchfinance.yahoo.com · Jun 2025Rally raises $11M to supercharge the future of user researchrallyuxr.com · Jun 2025Announcing $8.8m in funding to transform how teams do user researchrallyuxr.com · Apr 2024Launching Rally: A CRM that Actually Works for Researchrallyuxr.com · Mar 2023

Frequently asked questions

What does Rally do?
Rally is a user research CRM platform that enables teams to scale research operations, manage access control, and collaborate across departments while securing customer insights and data. It integrates with tools like Salesforce and Snowflake and caters to product managers, designers, marketers, and research operations professionals.
Who founded Rally?
Rally was founded by Oren Friedman, Alec Robins in 2021.
Who are Rally's investors?
Rally's investors include Stage 2 Capital, TIA Ventures, Y Combinator, 6th Man Ventures, Avalancha Ventures, Battery Ventures, Canapi Ventures, Commodity Capital and 3 more.
How much funding has Rally raised?
Rally has disclosed $11M raised across 1 of its 2 known rounds.
Where is Rally headquartered?
Rally is headquartered in New York City, US.