Pure
7 known investors
Pure Pet Food makes natural, air-dried dog food that is rehydrated with water, sold via a personalised subscription plan tailored to each dog. Recipes are formulated by an in-house nutritionist and endorsed by vets and animal behaviourists, and delivered direct to consumers in the UK.
ConsumerDirect to ConsumerE-commerce
Investors · 7
In the news
Frequently asked questions
- What does Pure do?
- Pure Pet Food makes natural, air-dried dog food that is rehydrated with water, sold via a personalised subscription plan tailored to each dog. Recipes are formulated by an in-house nutritionist and endorsed by vets and animal behaviourists, and delivered direct to consumers in the UK.
- Who are Pure's investors?
- Pure's investors include FELIX CAPITAL, Goodwater Capital, Hidden Capital, Ludlow Ventures, MaC Venture Capital, SignalFire, Z-Fellows.

