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Pinata AI
New York, US · Founded 2019 · Delaware corporation · 34 employees on LinkedIn · 8 known investors
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Piñata provides a platform that rewards renters for paying rent, offering benefits like rewards points, credit score improvements, and discounts. The platform aims to harmonize landlord-tenant relationships and make rent more affordable and secure for renters.
Founders & leadership
Pinata AI was founded in 2019 by Lily Liu.
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Lily LiuFounder · Chief Executive OfficerLily Liu is co-founder and executive officer of Piñata AI, a rent rewards platform. She previously spent over a decade in startup strategy, sales, marketing, and data roles, co-founded and scaled a civic engagement platform that was acquired by Accela and Berkshire Partners, and advised city governments including Mayor Bloomberg's Office on technology implementations.
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Dimitri FalkPresident, Chief Creative OfficerDimitri Falk has worked for decades in creative and marketing roles with luxury brands including MAC Cosmetics, Under Armour, Maybelline, Sephora, and Chanel, with a background in film and photography.
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Larry SpadaExecutive
Board
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Jason KimmelBoard director
AD
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Michael FawkesBoard director
Investors · 8
Chartline Capital Partnerslisted by Chartline Capital PartnersWilmington · $500K – $5M
How we know: Chartline Capital Partners's portfolio page · Not right? Tell us
Relevance Ventureslisted by Relevance VenturesBrentwood · $250K – $2.5M
How we know: Relevance Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
Greylock PartnersreportedSan Francisco · $100K – $10M
How we know: press coverage · Not right? Tell us
Offline VenturesreportedMill Valley · $250K – $5M
How we know: funding news · press coverage · Not right? Tell us
OpenSeareportedPonte Vedra · $100K – $5M
How we know: press coverage · Not right? Tell us
VOLT CAPITALreportedNew York · $100K – $1M
How we know: press coverage · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$19.2M disclosed across 7 rounds · 2020–2025
▶$7.3MraisedJun 2025 · 15 investors · Other TechnologyRule 506(b)
▶$7.3MraisedJun 2025 · 15 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Lily LiuExecutive Officer, Director
- Jason KimmelDirector
- Adam DemuyakorDirector
- Michael FawkesDirector
- Dimitri FalkExecutive Officer, Director
- Offering amount
- $13.3M
- Amount sold
- $7.3M
- First sale
- May 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$600KraisedMar 2024 · 4 investors · Other TechnologyRule 506(b)
▶$600KraisedMar 2024 · 4 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Dimitri FalkExecutive Officer, Director
- Michael FawkesDirector
- Jason KimmelDirector
- Adam DemuyakorDirector
- Lily LiuExecutive Officer, Director
- Offering amount
- $2M
- Amount sold
- $600K
- First sale
- Feb 2024
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$2MraisedAug 2023 · 1 investors · Other TechnologyRule 506(b)
▶$2MraisedAug 2023 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Lily LiuExecutive Officer, Director
- Dimitri FalkExecutive Officer, Director
- Jason KimmelDirector
- Michael FawkesDirector
- Adam DemuyakorDirector
- Offering amount
- $2M
- Amount sold
- $2M
- First sale
- Aug 2023
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$375KraisedFeb 2023 · 2 investors · OtherRule 506(b)
▶$375KraisedFeb 2023 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Dimitri FalkExecutive Officer, Director
- Lily LiuExecutive Officer, Director
- Adam DemuyakorDirector
- Jason KimmelDirector
- Michael FawkesDirector
- Offering amount
- $5M
- Amount sold
- $375K
- First sale
- Feb 2023
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$8MraisedMar 2022 · 3 investors · Other TechnologyRule 506(b)
▶$8MraisedMar 2022 · 3 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Dimitri FalkExecutive Officer, Director
- Adam DemuyakorDirector
- Jason KimmelDirector
- Lily LiuExecutive Officer, Director
- Offering amount
- $13M
- Amount sold
- $8M
- First sale
- Feb 2022
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$500KraisedMay 2021 · 2 investors · Other TechnologyRule 506(b)
▶$500KraisedMay 2021 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Jason KimmelDirector
- Larry SpadaExecutive Officer, Director
- Lily LiuExecutive Officer
- Dimitri FalkExecutive Officer, Director
- Offering amount
- $4M
- Amount sold
- $500K
- First sale
- Apr 2021
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$500KraisedApr 2020 · 3 investors · Other TechnologyRule 506(b)
▶$500KraisedApr 2020 · 3 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Lily LiuExecutive Officer
- Jason KimmelDirector
- Larry SpadaExecutive Officer, Director
- Dimitri FalkExecutive Officer, Director
- Offering amount
- $4M
- Amount sold
- $500K
- First sale
- Apr 2020
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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Frequently asked questions
- What does Pinata AI do?
- Piñata provides a platform that rewards renters for paying rent, offering benefits like rewards points, credit score improvements, and discounts. The platform aims to harmonize landlord-tenant relationships and make rent more affordable and secure for renters.
- Who founded Pinata AI?
- Pinata AI was founded by Lily Liu in 2019.
- Who are Pinata AI's investors?
- Pinata AI's investors include BDev Ventures, Chartline Capital Partners, Relevance Ventures, Wilshire Lane Capital, Greylock Partners, Offline Ventures, OpenSea, VOLT CAPITAL.
- How much funding has Pinata AI raised?
- Pinata AI has disclosed $19.2M raised across 7 rounds.
- Where is Pinata AI headquartered?
- Pinata AI is headquartered in New York, US.