Paylode

Paylode Inc. operates a "Perks-as-a-Service" platform that allows consumer-facing businesses to launch, manage and monetize branded perks and benefits programs. Its core components include a Partner Perks Marketplace of thousands of pre-vetted and pre-negotiated offers, discounts, freebies, gift cards and digital rewards from consumer brands; a no-code, drag-and-drop Perks Program Builder that embeds programs into a company's website, user portal or mobile app; engagement campaigns and "perk flows" that place partner offers into emails, notifications, booking flows, checkout and confirmation pages; and a Control Center providing analytics on customer interests and top-performing perks.

The company markets two named products: Paylode Perks, for ongoing loyalty and benefits programs, and Paylode Boost, for incentive campaigns that reward specific customer actions such as paying by ACH, switching to paperless billing, renewals, signups, subscriptions, referrals, plan upgrades and lead-form completions. Paylode positions the platform as an alternative to building an in-house perks program, which it estimates costs a business roughly $300,000-$500,000 per year.

Industry-specific offerings cover residential real estate, telecom/ISP/MVNO, digital health, financial services (banks, fintechs and insurers), hospitality and travel, subscription apps and membership communities. In November 2025 Paylode was acquired by proptech company Moved, which is integrating the perks and rewards infrastructure into its platform for multifamily operators.

Founding story

Founder and CEO Mikhail Naumov, a serial entrepreneur who previously co-founded DigitalGenius (an AI customer-service company backed by Salesforce Ventures with partnerships including NVIDIA, Salesforce, Zendesk and Accenture), conceived Paylode while examining cross-sell and upsell practices and after moving to an apartment in a new city, where he found no pre-negotiated offers for the furniture, storage and services he needed. After canvassing real estate operators and speaking with more than 350 business leaders, the founders concluded that in-house perks and partnership programs were hard to launch and manage, and built a no-code platform to let any company launch, manage and monetize one.

Business model

Paylode sells subscription software to businesses under tiered plans — Essential, Professional and Enterprise — differentiated by the number of perks pages and Boost campaigns, analytics depth, integration and deployment support, program management cadence, and service levels; pricing is quoted through a sales team rather than published. A discounted Essential plan is offered to early-stage startups meeting eligibility criteria (under five years old, 25 or fewer employees, venture-backed with under $5M raised, under $1M ARR). The company also frames perks programs as a way for clients to unlock an additional revenue stream from partner offers.

Recurring SaaS plan fees across Essential, Professional and Enterprise tiers, sold via sales-led quoting, alongside monetization of partner offers embedded in client programs.

Traction

During its beta phase the company enrolled more than 50 clients across retail, hospitality, insurance and consumer apps and more than 1,000 brands in its embeddable perks ecosystem, and says it saved time and money for over a million consumers through pre-negotiated deals. By the November 2025 acquisition announcement, Paylode described a combined customer base of over 15 million consumers reached through its clients.

Latest developments

Moved announced the acquisition of Paylode on November 6, 2025, integrating Paylode's perks, rewards and ancillary revenue technology and partner ecosystem into the Moved platform. The combined organization says it will support over 1.2 million residential units and more than 550 ancillary brands, with residents offered average savings of up to $1,000 per move.