/Companies

Persana AI

AcquiredYC W23

San Francisco, US · Founded 2023 · 2 employees · 5 known investors

Find your way into Persana AI

Sign up to see every warm intro you have to Persana AI

  • Paths you didn't know you had: your email and LinkedIn already hold routes to the Persana AI team. We find them for you
  • 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
  • Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

Persana is a go-to-market platform that combines 100+ intent data sources, AI agents, and automation to help sales teams identify prospects, enrich lead lists, and personalize outreach at scale. The platform serves B2B sales and marketing teams seeking to automate prospecting, lead generation, and email sequencing workflows.

Also known as Netla, Incorporated · Outboundify · Persana · Perspectiva · ViralCopy · ViralCopy, Outboundify, Perspectiva, Persana

Founders & leadership· Y Combinator alumni (W23)

Persana AI was founded in 2023 by Sriya Maram and Rush Shahani.

SMSriya Maram
Sriya MaramCo-Founder and CEO (acq)2023–2026She previously worked as a product manager at LinkedIn on customer data platforms and has prior experience building generative AI tools.
RSRush Shahani
Rush ShahaniCo-Founder & CTO (acq)2023–2025He has spent five years working as an AI engineer with a focus on natural language processing, and previously held roles at LinkedIn, ElementAI (which was acquired), and Shopify.
SM
Sriya Maram Rush ShahaniFounder

Investors · 5

Capitalize VCreportedChicago · $100K – $200K

How we know: Y Combinator's founder network · Not right? Tell us

Race CapitalreportedPalo Alto · $250K – $2M

How we know: a partner's Signal profile · the VCSheet dataset · Y Combinator's founder network · Not right? Tell us

Stage 2 CapitalreportedLincoln · $200K – $4M

How we know: Y Combinator's founder network · Not right? Tell us

Images

Persana AI photo

Related companies · 10

CognismCognism is a B2B sales intelligence platform that provides accurate, compliance-focused contact and company data for revenue and go-to-market teams. It focuses on serving sales teams selling into and across EMEA and European markets, with additional presence in the US.
CohesiveCohesive is a sales automation platform that identifies, reaches, and follows up with local service businesses through email, SMS, and phone using AI agents. It serves service businesses like HVAC, plumbing, roofing, and landscaping that sell to property managers, homeowners, and commercial facilities.
Zendesk New YorkThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
FabiusFabius analyzes recorded sales calls using AI to help sales managers evaluate representative performance, identifying unqualified leads and weak deals to reduce wasted effort. The platform scores calls and surfaces opportunities to strengthen deal value for customers like Airbyte and Fermat.
DealHubDealHub provides a revenue platform that manages sales engagement touchpoints to improve buyer experience and sales team efficiency.
Fiber AIFiber AI provides API access to a database of 40M+ companies, 850M+ professionals, and 30M+ jobs, enabling services like email-to-person reverse lookup, contact enrichment, company and people search with advanced filters, and real-time LinkedIn data fetch. The platform serves sales teams, recruiters, and AI agents building prospecting and staffing workflows.
CloseClose is a CRM platform that provides sales software for businesses, emphasizing communication features and automated data entry to improve sales representative productivity.
FloworksFloworks provides AI agents for sales teams to automate prospecting, email outreach, and LinkedIn engagement. The platform targets B2B sales and revenue teams seeking to expand pipeline and improve sales productivity.
PipedrivePipedrive is a cloud-based customer relationship management (CRM) platform designed for small and medium-sized businesses to manage sales pipelines, track leads, and automate sales processes. The platform provides visual sales funnel management, email marketing integration, customer tracking, and reporting tools to help sales teams close more deals efficiently.
ImpracticalBoundo is an AI-powered sales automation platform that generates leads and manages outreach across LinkedIn and email for enterprise sales teams. It uses AI personalization, lead tracking, and CRM integrations to support the sales development process 24/7.

Companies working in the same space as Persana AI.

Legal entities · 1

corporate structure
Netla, Incorporated

In the news

Frequently asked questions

What does Persana AI do?
Persana is a go-to-market platform that combines 100+ intent data sources, AI agents, and automation to help sales teams identify prospects, enrich lead lists, and personalize outreach at scale. The platform serves B2B sales and marketing teams seeking to automate prospecting, lead generation, and email sequencing workflows.
Who founded Persana AI?
Persana AI was founded by Sriya Maram, Rush Shahani in 2023.
Who are Persana AI's investors?
Persana AI's investors include Y Combinator, Capitalize VC, Race Capital, Stage 2 Capital, XYZ Venture Capital.
Where is Persana AI headquartered?
Persana AI is headquartered in San Francisco, US.