Permutive
YC S14 ↗London, GB · Founded 2014 · Delaware corporation · 205 employees · 8 known investors
Permutive develops a privacy-first advertising platform that enables publishers to collect and activate first-party data and allows advertisers to access audiences through direct publisher relationships, replacing third-party cookie reliance. The platform serves publishers and media buyers globally with data management, audience enrichment, and programmatic activation capabilities.
AdTechData & InfrastructureEnterprise SoftwareMarketing TechPrivacyAdvertisingin /permutive/@permutiveycombinator.com ↗
Founders & leadership· Y Combinator alumni (S14)
Investors · 8
Octopus Ventures✓ verifiedLondon · $130K – $1.3M
EQT Ventures✓ verifiedLuxembourg · $2.2M – $55M
Avonmore DevelopmentsLondon · $63K – $315K
Entrepreneur FirstBengaluru · $1M – $7M
Samos InvestmentsLondon
Y CombinatorSan Francisco · $500K
ACE & CompanyreportedNew Yorkvia Sherif El Halwagy · inferred
SoftBank Vision FundreportedLondonvia Max Ohrstrand · board
Reported raises · per SEC filings
Form D private placements▶$86.5MraisedOct 2021 · 7 investors · OtherRule 506(b)
▶$86.5MraisedOct 2021 · 7 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Alastair MitchellDirector
- Timothy SprattExecutive Officer, Director
- Will GibbsDirector
- Max OhrstrandDirector
- Joseph RootExecutive Officer, Director
- Offering amount
- $86.5M
- Amount sold
- $86.5M
- First sale
- Oct 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$7.5MraisedJan 2018 · 6 investors · OtherRule 506(b)
▶$7.5MraisedJan 2018 · 6 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Will GibbsDirector
- Timothy SprattExecutive Officer, Director
- Alastair MitchellDirector
- Joseph RootExecutive Officer, Director
- Offering amount
- $9.5M
- Amount sold
- $7.5M
- First sale
- Jan 2018
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$1.4MraisedMay 2015 · 16 investors · Other TechnologyRule 506(b)
▶$1.4MraisedMay 2015 · 16 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Timothy SprattExecutive Officer, Director
- Joseph RootExecutive Officer, Director
- Offering amount
- $1.4M
- Amount sold
- $1.4M
- First sale
- May 2015
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Companies House · registry record
View on Companies House ↗- Registered name
- PERMUTIVE LIMITED
- Company number
- 08738815
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 18 Oct 2013
- Registered office
- Floor 2, 8-10 Charterhouse Buildings Goswell Road, London, EC1M 7AN
- Nature of business (SIC)
- 62012 — Business and domestic software development
- Previous names
- ONLYSIX LIMITED (2013–2018)
- Accounts
- last made up to 31 Jan 2025 · next due 31 Oct 2026
- Confirmation statement
- last made up to 18 Oct 2025 · next due 1 Nov 2026
Current officers · 3
- Michael Justin O'Grady — director, appointed 20 May 2024
- Joseph Sukumaran Root — director, appointed 18 Oct 2013
- Timothy Peter Spratt — director, appointed 1 Dec 2013
Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
- Permutive Raises $75M As It Counts Down To The End Of Third-Party Cookies | AdExchangeradexchanger.com · 2021
- Permutive raises additional USD75m - Private Equity Wireprivateequitywire.co.uk · 2021
- Announcing our $75M Series C funding led by SoftBank - Permutivepermutive.com · 2021
- Permutive Raised $75 Million From SoftBankbusinessinsider.com · 2021
- Permutive raises $18.5M to help publishers target ads in a new privacy landscape | TechCrunchtechcrunch.com · 2020
- Permutive Raises $18.5 Million as the Search for a Cookie Alternative Continues - Permutivepermutive.com · 2020