Permutive

Permutive operates a data collaboration and activation platform for the open internet, positioned around first-party data rather than third-party cookies. The platform bundles three main components: a data management platform (DMP) that captures publisher signals and enriches them with third-party, identity and partner data; a data clean room that lets advertisers collaborate with publishers without sharing personally identifiable information, moving data or writing code; and curated audience packages built on Permutive's proprietary taxonomy and AI-driven modeling, combining contextual relevance, real-time publisher insights and first-party affinity data.

The company's core technical claim is patented "Edge" technology that processes data directly on the user's device rather than through third-party cookies or server-side tracking. It also markets zero-data-movement collaboration, in which activity takes place inside the customer's own cloud environment, and unified targeting that combines cohort, identity and contextual signals. Recent product direction is oriented toward AI and agentic workflows, including a suite branded "Halo" aimed at scaling direct buying and campaign optimization.

Customers are premium publishers and media owners together with advertisers, agencies and retail media operators. Permutive states that more than 150 publishers use the platform, naming News Corp, Hearst, Sky, Condé Nast, BBC, The Guardian, Business Insider and Axel Springer, and that the platform powers over $1B in audience ad spend. Third-party data provider Preqin describes the platform similarly as a predictive clean room integrating DMP and curation functions, with a client base spanning North America and Europe."]