Netsertive

Netsertive is a North Carolina-based marketing technology company working in what has been described as "brand-to-local" marketing. Its technology helps national brands deploy digital marketing campaigns through local retailers and dealer locations, where messaging, pricing and store locations differ by geographic region, with the aim of driving shoppers into physical stores.

The company also administers local marketing programs on behalf of brands, addressing the complicated compliance rules that govern local ad campaigns and that can leave co-marketing dollars unspent. In August 2017 it acquired Seattle-based Mixpo, a company whose technology produces and localizes video and social media advertising at scale for publishers and marketers, adding roughly 60 employees and a West Coast base for further engineering and sales hiring.

Business model

Netsertive provides technology and managed services to national brands that fund and administer digital marketing campaigns executed at the local retailer or dealer level, including localized video and social advertising following the Mixpo acquisition.

Traction

Worked with about three dozen large brands and employed 270 people as of August 2017.

Latest developments

In August 2017 Netsertive announced the acquisition of Mixpo, a 10-year-old Seattle ad technology company, on undisclosed terms. Mixpo's roughly 60 employees joined Netsertive, and Mixpo CEO Charlie Tillinghast remained in Seattle running the Mixpo business.