Perfekto
DefunctYC S21Mexico City, MX · Founded 2021 · 33 employees · 3 known investors
Perfekto is a direct-to-consumer platform that delivers "imperfect" fresh produce—fruits and vegetables rejected for cosmetic or production reasons—directly from farms to customers' homes in Mexico. The service reduces food waste while offering consumers cheaper prices and fresher products while supporting farmers.
Also known as Eatgood
Circular EconomyClimate TechConsumerDirect to ConsumerE-commerceFoodTechGrocerySustainabilityClimateSubscriptionsMexicoLatin AmericaPartly Remote
Founders & leadership· Y Combinator alumni (S21)
Perfekto was founded in 2021 by Anahí Sosa and Jan Heinvirta.
AS
Anahí Sosain𝕏Co-Founder & CPO2022–2023She previously spent nearly five years at Uber, including leading Uber Grocery, and worked in logistics finance at Unilever.
JH
Jan Heinvirtain𝕏Co-Founder & CEO2020–2023He previously served as Head of LATAM at a Swiss FinTech company, where he helped scale operations from seed stage to pre-Series B across markets including Mexico.
Investors · 3
In the news
Frequently asked questions
- What does Perfekto do?
- Perfekto is a direct-to-consumer platform that delivers "imperfect" fresh produce—fruits and vegetables rejected for cosmetic or production reasons—directly from farms to customers' homes in Mexico. The service reduces food waste while offering consumers cheaper prices and fresher products while supporting farmers.
- Who founded Perfekto?
- Perfekto was founded by Anahí Sosa, Jan Heinvirta in 2021.
- Who are Perfekto's investors?
- Perfekto's investors include Lotux Ventures, Y Combinator, Goodwater Capital.
- Where is Perfekto headquartered?
- Perfekto is headquartered in Mexico City, MX.