Perfekto
DefunctYC S21Mexico City, MX · Founded 2021 · 33 employees · 3 known investors
Find your way into Perfekto
1,401 people in our graph share verified history with the Perfekto team — schools, employers, funds. One of them is your warm intro.
Nic Lowdenunlockedknows Anahí Sosa · together at Uber (overlapped)
knows the team · via Unilever
×9knows the team · via Y Combinator
knows the team · via Università Cattolica del Sacro Cuore
Perfekto is a direct-to-consumer platform that delivers "imperfect" fresh produce—fruits and vegetables rejected for cosmetic or production reasons—directly from farms to customers' homes in Mexico. The service reduces food waste while offering consumers cheaper prices and fresher products while supporting farmers.
Also known as Eatgood
Circular EconomyClimate TechConsumerDirect to ConsumerE-commerceFoodTechGrocerySustainabilityClimateSubscriptionsMexicoLatin AmericaPartly Remote
Founders & leadership· Y Combinator alumni (S21)
Perfekto was founded in 2021 by Anahí Sosa and Jan Heinvirta.
AS
Anahí Sosain𝕏Co-Founder & CPO2022–2023She previously spent nearly five years at Uber, including leading Uber Grocery, and worked in logistics finance at Unilever.
JH
Jan Heinvirtain𝕏Co-Founder & CEO2020–2023He previously served as Head of LATAM at a Swiss FinTech company, where he helped scale operations from seed stage to pre-Series B across markets including Mexico.
Investors · 3
Funding
SEC filings, press & company announcements$1.1M disclosed across 1 of 2 rounds · 2022
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Perfekto do?
- Perfekto is a direct-to-consumer platform that delivers "imperfect" fresh produce—fruits and vegetables rejected for cosmetic or production reasons—directly from farms to customers' homes in Mexico. The service reduces food waste while offering consumers cheaper prices and fresher products while supporting farmers.
- Who founded Perfekto?
- Perfekto was founded by Anahí Sosa, Jan Heinvirta in 2021.
- Who are Perfekto's investors?
- Perfekto's investors include Lotux Ventures, Y Combinator, Goodwater Capital.
- How much funding has Perfekto raised?
- Perfekto has disclosed $1.1M raised across 1 of its 2 known rounds.
- Where is Perfekto headquartered?
- Perfekto is headquartered in Mexico City, MX.