/Companies

Pandium

Techstars '18

New York City, US · Founded 2018 · Delaware corporation · 11 employees on LinkedIn · 4 known investors

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Pandium provides a platform for B2B SaaS companies to build, launch, and manage software integrations and technology partnerships at scale. The platform enables faster integration development and deployment while providing analytics, partner management tools, and in-app marketplaces to drive revenue and customer retention.

Also known as Pandium Inc.

Founders & leadership

Pandium was founded in 2018 by Shon Urbas and Cristina Flaschen.

SUShon Urbas
Shon UrbasCTO & FounderHe brings over 20 years of experience in the SaaS industry and serves as a mentor at Techstars.
CFCristina Flaschen
Cristina FlaschenCEO and Founder

Investors · 4

Reported raises · per SEC filings

Form D private placements

$2M disclosed across 1 of 2 rounds · 2018–2021

▶$2MraisedJan 2019 · 13 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Shon UrbasExecutive Officer, Director, Promoter
  • Cristina FlaschenExecutive Officer, Director, Promoter
Offering amount
$2.5M
Amount sold
$2M
First sale
Dec 2018
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Sep 2026

Pandium is a New York-based software company that provides an embedded integration platform (iPaaS) for B2B SaaS vendors building customer-facing integrations between their own product and the applications their customers use. The platform supplies the infrastructure layer around integrations — authentication, hosting, job execution and state management, scheduling, logging, release management, monitoring and setup UIs — while customers retain control of the integration logic itself. Pandium takes a code-first approach: integration code can be written in any language, kept in the customer's own git repository, and tested with existing engineering workflows, rather than being constrained to visual builders, fixed connectors or prebuilt actions.

Product components described by the company include an Integration Hub, an integration development kit (IDK), AI-assisted integration code generation (usable with Pandium's own generator or a customer's), an embeddable in-app marketplace through which end customers can discover, install and manage integrations, and integration analytics reporting on installs, usage and dependency to inform roadmap and partner strategy. Preqin describes the company's product lines as iPaaS and iMaaS, the latter an integration-marketplace offering with customizable front end, marketing and customer-success dashboard, and a partner portal. Pandium also offers integration services for companies lacking the bandwidth to build integrations in-house.

Founding story

Established in 2018 in New York by co-founders Cristina Flaschen and Shon T. Urbas to provide an integration platform for developing, deploying and supporting integrations and workflow automation.

Business model

Pandium sells its integration platform to B2B SaaS companies on a tenant-based pricing model, which the company contrasts with per-run or per-API-call usage pricing; it also offers integration build services for customers without internal bandwidth.

Subscription software with tenant-based pricing rather than charges tied to run volume or API calls, supplemented by integration services.

Traction

Company-reported figures include roughly 10 billion records processed per month, more than 19,000 new companies using Pandium-powered integrations each year, and $200 million in ARR enabled through the platform. Published case studies cite ShipBob developing integrations 6x faster with a 70% reduction in engineering time, 4.5x more partners and $200,000 in infrastructure cost savings; Justuno migrating 40+ integrations with 100+ tenants live in the first 30 days and one to two new integrations built per developer per week; and Gorgias reporting roughly 50 installs within a couple of weeks versus a few hundred total under its prior iPaaS-based approach.

Latest developments

Current product positioning centers on combining AI-generated integration code with managed integration infrastructure, alongside an Integration Hub, in-app marketplace, integration development kit and integration analytics; the company also promotes research on why integrations matter to SaaS buyers.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Operates in the embedded iPaaS segment serving customer-facing SaaS integrations, comparing itself directly with Prismatic and Paragon as well as with in-house-built integration infrastructure and general-purpose low-code iPaaS tools.

Positions against low-code iPaaS and DIY infrastructure by offering code-level control and direct API access instead of fixed connectors and prebuilt actions, support for complex requirements such as custom logic, multiple triggers and high data volume, compatibility with existing repositories and languages, and tenant-based pricing intended to avoid usage-driven cost escalation.

Technology

Code-first integration infrastructure that lets developers call APIs directly and implement arbitrary logic and data patterns in any language, with the platform handling authentication, hosting, execution and job state, scheduling, logging, deployment and monitoring. Additional components include AI-based integration code generation, an integration development kit, embeddable marketplace and setup UIs, and installation/usage analytics. The architecture is positioned to support high-volume processing, multiple triggers and custom logic.

Go-to-market

Direct sales led by demo requests through the company website, supported by customer case studies (ShipBob, Gorgias, Justuno, LeagueApps), competitive comparison pages against other embedded iPaaS vendors, published research on SaaS buyers and integrations, and positioning toward teams replacing DIY integration infrastructure or another iPaaS.

B2B SaaS companies that offer native, customer-facing integrations, with the platform aimed at product, engineering and technology-partnership teams rather than the internal IT or operations teams typically served by general-purpose iPaaS tools. Named customers include ShipBob, Gorgias, Justuno, LeagueApps and Flowcode.

Geography

Headquartered in New York, New York, United States, serving B2B SaaS customers.

History

Founded in 2018 by co-founders Cristina Flaschen and Shon T. Urbas and based in New York, New York. Preqin records venture funding raised in June 2021 from 8-Bit Capital and lists 8-Bit Capital and Techstars as investors, with the company classified at angel and seed stage.

Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
ARR enabled through Pandium (customer ARR)Jan 2025$200M
HeadcountAug 202611
New companies using Pandium-powered integrations per yearJan 202519,000 companies/year
Records processed per monthJan 202510,000,000,000 records/month

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

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Companies working in the same space as Pandium.

Legal entities · 1

corporate structure
PandiumDelaware

▸Research sources · 7

primary sources listed

7 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Pandium do?
Pandium is a code-first embedded iPaaS that helps B2B SaaS companies build, launch and manage customer-facing integrations.
Who founded Pandium?
Pandium was founded by Shon Urbas, Cristina Flaschen in 2018.
Who are Pandium's investors?
Pandium's investors include 8-Bit Capital, Contour Venture Partners, Techstars, Valuestream Ventures.
How much funding has Pandium raised?
Pandium has disclosed $2M raised across 1 of its 2 known rounds.
Where is Pandium headquartered?
Pandium is headquartered in New York City, US.