Cyclr
2 known investors
Cyclr provides a multi-tenanted native embedded iPaaS that lets B2B SaaS companies build and deliver in-app integrations to their users via embeddable tools, an API, and over 600 connectors. It also supports AI-related data orchestration, turning APIs into user-generated MCP servers, and offers private cloud and on-premise deployment options for enterprise and technology service providers.
Founders & leadership
Investors Β· 2
Company profile
researched Aug 2026Cyclr is an embedded integration platform (embedded iPaaS) that supplies software companies with the infrastructure layer for building and delivering customer-facing integrations from inside their own products. The platform combines a connector ecosystem of more than 600 SaaS, database, AI, LLM and enterprise connectors with a low-code visual orchestration layer (workflows are termed "Cycles"), embeddable delivery tools, an API, and integration management and governance tooling. A multi-tenant account model places each customer's integrations in ring-fenced accounts and controls authentication, permissions, usage and transaction visibility.
The company packages its capabilities as three products: Native Embedded iPaaS for B2B SaaS vendors embedding integrations and an integration marketplace inside their applications; Service Embedded iPaaS for technology service providers and implementation teams delivering integrations across multiple customer environments from one managed platform; and MCP PaaS, which turns a software company's API into user-configurable MCP servers published natively within its application for use by LLMs and AI agents. Cyclr also positions itself around "headless" delivery β exposing product data, workflows and actions through embedded UIs, APIs, customer portals, MCP servers and agentic tools β alongside governed data movement and connectivity to on-premise systems, databases and AI platforms.
Deployment options span shared hosting on AWS accounts owned by Cyclr, self-hosted enterprise deployments into a customer's own AWS or Azure account, and managed dedicated instances hosted by Cyclr, with US, UK or EU hosting available on private cloud plans.
Founding story
The founding team came from backgrounds in SaaS, integration and marketing automation and, having encountered the difficulty of managing integrations at scale first-hand, set out to build a more agile approach. The product was designed around the principles of agility, reusability, scalability and simplicity, with the aim of creating a low-code interface usable by developers as well as customer success and support teams while retaining advanced capabilities for engineering teams.
Business model
Cyclr sells subscription access to its embedded integration platform to software vendors and service providers, who in turn deliver integrations to their own end customers. Published plans price primarily per active connector deployed, with unlimited users and unlimited integrations subject to monthly API-call allowances; overages are billed at published rates and added to the following month's subscription. Custom connectors not in the library can be commissioned for a one-off, pre-agreed development fee sized by effort. Private cloud, self-hosted and managed dedicated deployments are quoted individually, with infrastructure costs either paid directly by the customer to AWS/Azure or recharged at cost by Cyclr. A professional services arm supports implementation.
Recurring monthly subscriptions across three product lines: Native Embedded iPaaS (PAYG from $1,595 per month with 100,000 API calls, Growth from $2,595 per month with 10 connectors and 1,000,000 API calls, Scale from $7,195 per month with 5,000,000 API calls), Service Embedded iPaaS (shared plan from $1,495 per month; private cloud on request), and MCP PaaS (shared infrastructure from $999 per month; private cloud on request). Additional charges include $100 per connector per month beyond included connectors, purchased extra API calls, and one-off connector development fees. A free entry point ("Start building for free") and demos are offered.
Traction
The company states it has enabled the creation of hundreds of integrations and that its connector library exceeds 600 applications and continues to grow. Team headcount grew by 100% in 2020. Customer testimonials are published from Neural Voice, Simplesat, Force24, Younium, Monica Vinader and Leadoo.
Latest developments
Company news posts published through late 2025 and early 2026 cover monthly product updates and a 2025 year-in-review noting growth of the connector library. Recent product direction centres on AI interoperability: an MCP PaaS product that turns a customer's API into user-configurable, OAuth-secured MCP servers deployable within days, headless delivery of product capabilities through APIs and agentic tools, connectors to AI and LLM APIs, and governance controls over data movement between SaaS, AI and enterprise systems.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
Cyclr positions itself as the longest-standing embedded iPaaS vendor, stating it was among the first to market with an embedded iPaaS solution and that its product was designed as an embedded solution from the outset rather than adapted from a general-purpose automation tool.
Differentiators claimed by the company include its multi-tenant architecture with ring-fenced customer accounts acting as an authentication gatekeeper, a connector library of over 600 applications plus universal connectivity and custom connector tooling, delivery flexibility across native marketplace, headless API, service-led and MCP formats, per-connector rather than per-user or per-integration pricing, private cloud and self-hosted deployment options, and longevity in the embedded iPaaS category.
Technology
A multi-tenanted embedded iPaaS built from the ground up as an embedded solution. Core components are a library of 600+ application and utility connectors with a custom connector creation toolkit, a low-code visual workflow builder for orchestrating and mapping data, embeddable UI components and an API for integration delivery (including a native integration marketplace), a data-on-demand/proxy API, staging environments, and configurable polling and concurrent-process limits. The platform also creates MCP servers with OAuth security so customer data and approved integration actions can be exposed as governed tools to AI agents and chatbots, and provides end-to-end encryption, monitoring and compliance controls. Hosting runs on AWS or Azure in shared, dedicated or customer-owned accounts.
Go-to-market
Direct sales supported by self-service entry points (free trial sign-up and demo requests) and published pricing tiers, complemented by a partner programme for integration solution providers and a services team that accelerates implementation. Content marketing through company blog updates, customer case-study quotes and reviews, plus a YouTube channel, supports the funnel.
B2B SaaS and app vendors that need to offer native, in-app integrations to their users; technology service providers and implementation teams delivering integrations across multiple customer environments; and enterprise organisations requiring governance, private deployment and connectivity to on-premise data sources. Named users referenced on the company site include Neural Voice, Simplesat, Force24, Younium, Monica Vinader and Leadoo, spanning software engineering, product, customer success and operations buyers.
Geography
Headquartered in the UK, based between Eastbourne, Brighton and London, serving customers in Europe, North America and Asia Pacific. Hosting is offered in US, UK or EU regions.
History
Cyclr was established in 2013 and is headquartered in the UK, with a presence spread between Eastbourne, Brighton and London. Its founding partners came from SaaS, integration and marketing automation backgrounds. The company describes itself as independent and high-growth, having doubled headcount in 2020, and reports enabling the creation of hundreds of integrations for customers. Product scope has expanded from embedded integration delivery to service-oriented integration delivery and, more recently, MCP PaaS and AI interoperability offerings.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 1
launches, deals, and filingsCyclr offers MCP PaaS, which turns a software company's API into user-configurable MCP servers published natively within its application, using Cyclr's multi-tenanted architecture and OAuth MCP security, with shared infrastructure pricing from $999 per month and private cloud options.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Cyclrcyclr.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Cyclr do?
- Cyclr is a UK-based embedded iPaaS that lets B2B SaaS and service providers deliver in-app integrations and MCP servers.
- Who founded Cyclr?
- Cyclr was founded by Philip Bryan.
- Who are Cyclr's investors?
- Cyclr's investors include Blackfinch Ventures, Creative UK.