Fundraising Fox

Overstory

Lisbon, PT · Founded 2018 · 150 employees on LinkedIn · 16 known investors

Overstory provides AI-driven vegetation intelligence for electric utilities, combining satellite and aerial imagery with local data like asset locations and wildfire maps to help them prioritize and plan vegetation management work. It serves investor-owned utilities and cooperatives across the Americas and Europe to reduce grid risk and improve reliability.

Also known as Overstory B.V.

Founders & leadership

Overstory was founded in 2018 by Indra den Bakker.

IDIndra den Bakker
Indra den BakkerinCEO & Co-founder
FSFiona Spruill
Fiona SpruillinCEO
DPDoug Perrygo
Doug PerrygoCFO
TMTamara Mendelsohn
Tamara MendelsohnCOO
BLBrian Lafayette
Brian LafayetteVP of Product & Strategy
PDPeternille Dekker
Peternille DekkerHead of People
AS
Anniek SchoutenCo-founder

Investors · 16

Also in the syndicate · 2

Bentley SystemsMCJ

Company profile

researched Aug 2026

Overstory provides an AI-powered vegetation intelligence and grid resilience platform for electric utilities. It generates vegetation data by applying AI models to remote sensing sources such as high-resolution satellite and aerial imagery, then combines that data with local context including asset locations, wildfire maps and terrain. The resulting span- and circuit-level risk analysis is used by utilities to plan and prioritize vegetation management work, with the stated aim of moving programs from cycle-based, reactive maintenance to targeted, risk-based resilience strategies.

The company positions vegetation management as typically a utility's largest operations and maintenance expense and frames its product around four main uses: cycle optimization (deciding which circuits to trim and when), work quantification (adding volume, type and location detail to bid packages), targeted risk identification (strike trees, declining trees and hazard trees), and reporting and auditing (measuring risk change between scans and supporting conversations with regulators and insurers). Additional stated use cases include wildfire risk mitigation, high-reliability zone targeting, compliance workflows, transmission work-type classification, contractor work auditing, and pre-storm identification of trees likely to cause outages.

Overstory was founded in Lisbon in 2018 by Indra den Bakker and Anniek Schouten. It is led by CEO Fiona Spruill and operates a U.S. headquarters in Boston and a European headquarters in Amsterdam, with listed offices in Somerville, Massachusetts and Amsterdam.

Founding story

Overstory was founded in Lisbon in 2018 by Indra den Bakker and Anniek Schouten with the stated purpose of helping address the climate crisis, applying technology to enable a more resilient electrical grid.

Business model

Overstory sells its vegetation intelligence analysis as a product to electric utilities, including investor-owned utilities, municipalities and cooperatives, engaging prospects through demos and pilots. Customer statements reference paying for AI-derived vegetation data whose cost is weighed against avoided or better-targeted trimming spend.

Sources describe utilities purchasing Overstory's vegetation risk analysis and data deliverables covering their networks, with results delivered per scan across spans and circuits; specific pricing terms are not stated.

Traction

Overstory reports work with 50+ investor-owned utilities and cooperatives across the Americas and Europe and use by 6 of the 10 largest North American utilities. Published results include a 46% efficiency improvement including SAIDI and cost reduction for a U.S. distribution customer, 64% trimming efficiency improvement and 13x return on investment for a U.S. transmission customer. Its analysis is implemented in the vegetation management cycle for 10,000 miles of powerline for Elewit / Red Eléctrica Group in Spain. The team had grown to more than 80 people across 16 nationalities as of November 2025.

Latest developments

In November 2025 Overstory closed a $43 million Series B led by Blume Equity with participation from Energy Impact Partners and existing investors, earmarked for global expansion, development of AI-based risk models and advancement of its wildfire prevention offering. The company also appointed Tamara Mendelsohn as Chief Operating Officer.

Full profile — market position, technology, go-to-market, geography, history

Market position

The company states it is trusted by 6 of the 10 largest utilities in North America and has worked with more than 50 investor-owned utilities and cooperatives across the Americas and Europe. Customers describe evaluating it against other vegetation intelligence platforms.

Customer quotes cite accuracy and refinement of results relative to alternative vegetation intelligence tools, validated deliverables (for example, accuracy verified by vegetation management experts across Spain), and collaborative product development that fits utilities' existing workflows.

Technology

AI models applied to remote sensing inputs, primarily high-resolution satellite and aerial imagery, to create vegetation datasets, including species identification, tree health/decline detection and encroachment measurement. These layers are fused with utility asset locations, wildfire risk maps and terrain to produce span- and circuit-level risk scores and metrics such as SAIDI impact.

Go-to-market

Direct enterprise sales to utilities via demo requests and pilot engagements, supported by published case studies, customer testimonials and named technology partners such as Planet and Bentley Systems (also an investor). Press coverage in outlets including Bloomberg, The Wall Street Journal, Financial Times, Heatmap News and WIRED is highlighted on the company's site.

Electric utilities: investor-owned utilities, municipalities and electric cooperatives, plus transmission and distribution operators. Named or quoted customers and users include PG&E, Holy Cross Energy, Powder River Electric Cooperative, Sho-Me Power Electric Cooperative, Central Virginia Electric Cooperative, and Elewit / Red Eléctrica Group.

Geography

Global operations with a U.S. headquarters in Boston (office listed in Somerville, Massachusetts) and a European headquarters in Amsterdam; customers across the Americas and Europe, including deployments in Spain. Founded in Lisbon.

History

After being founded in Lisbon in 2018, Overstory built a vegetation intelligence business serving electric utilities in Europe and the Americas, establishing a European headquarters in Amsterdam and a U.S. headquarters in Boston. By November 2025, following what investors and press described as seven years of growth, the team exceeded 80 people spanning machine learning and data science as well as arborists and wildfire experts, and the company raised a $43 million Series B led by Blume Equity. Tamara Mendelsohn joined as Chief Operating Officer to guide the next phase, with Fiona Spruill serving as CEO.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Efficiency improvement including SAIDI and cost reduction (US distribution custoJan 202546%
HeadcountAug 2026150
HeadcountNov 202580 employees
Powerline miles with Overstory results implemented in vegetation management cyclJan 202510,000 miles
Return on investment (US transmission customer)Jan 202513 x
Share of 10 largest North American utilities as customersJan 20256 utilities
Trimming efficiency improvement (US transmission customer)Jan 202564%
Utilities and cooperatives servedJan 202550 customers

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 3

by search overlap

Companies competing with Overstory for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 2

launches, deals, and filings
Nov 2025
Overstory closes $43M Series B led by Blume Equity

Overstory raised $43 million in Series B funding led by Blume Equity, with participation from Energy Impact Partners and existing investors, to accelerate development of AI-based risk models, advance its wildfire prevention offering and expand globally.

$43M source ↗

Nov 2025
Tamara Mendelsohn appointed Chief Operating Officer

Overstory named Tamara Mendelsohn as Chief Operating Officer to guide the company's next phase of growth, announced alongside its Series B.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Overstory do?
Overstory sells AI-powered vegetation intelligence built on satellite imagery to help electric utilities cut outage and wildfire risk.
Who founded Overstory?
Overstory was founded by Indra den Bakker in 2018.
Who are Overstory's investors?
Overstory's investors include B Capital Group, B4 Capital, Convective Capital, Elewit, Energy Impact Partners, Moxxie Ventures, Overwater Ventures Llc, Semapa Next and 6 more.
Where is Overstory headquartered?
Overstory is headquartered in Lisbon, PT.