Outbound Engine
acquired by Elm Street TechnologyAustin, US · Founded 2016 · 155 employees on LinkedIn · 6 known investors
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OutboundEngine provides a done-for-you marketing platform for small businesses, automating brand building, pipeline generation, and client outreach. The company handles marketing tasks on behalf of customers rather than offering a self-service tool.
Also known as OutboundEngine
Founders & leadership
Outbound Engine was founded in 2016 by Branndon Stewart and Henrik Johansson.
Board
Investors · 6
Reported raises · per SEC filings
Form D private placements$29M disclosed across 2 rounds · 2014–2016
▶$18MraisedJan 2017 · 16 investors · Other TechnologyRule 506(b)
- Gene AustinDirector
- Rajiv BalaDirector
- Frank LivaudaisExecutive Officer
- Mike MaplesDirector
- Morgan FlagerDirector
- Branndon StewartExecutive Officer, Director
- Tom SlossExecutive Officer
- Michael ElliotDirector
- Offering amount
- $18M
- Amount sold
- $18M
- First sale
- Apr 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$11MraisedDec 2014 · 6 investors · Other TechnologyRule 506(b)
- Frank LivaudaisExecutive Officer
- Scott LeeseExecutive Officer
- Mike Maples, Jr.Director
- Tom SlossExecutive Officer
- Morgan FlagerDirector
- Henrik JohanssonDirector
- Branndon StewartExecutive Officer, Director
- Offering amount
- $11M
- Amount sold
- $11M
- First sale
- Nov 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026OutboundEngine offers a packaged, "done for you" marketing service for small businesses, positioning itself as an alternative to self-service marketing tools that require significant setup and training time. Rather than supplying software the customer must operate, the company produces and distributes marketing material on the customer's behalf, with the stated aim of helping users build a brand, fill a sales pipeline and generate new business without dedicating hours each week to marketing work.
The service combines content creation by in-house writers and designers, distribution across marketing channels intended to reach a customer's audience, and engagement tracking that shows which recipients are interacting with published content. Customers can respond to engaged prospects using custom response templates and a mobile application. A dedicated support team provides onboarding guidance, troubleshooting and ongoing usage advice. The company's website is organized around how the service works, supported industries, features and pricing, and it uses scheduled personalized demos as the primary entry point for prospective customers.
Business model
OutboundEngine sells a packaged subscription-style marketing service to small businesses, presented on its site as a single affordable package with published pricing tiers. The company describes itself as taking marketing off the customer's plate entirely rather than licensing a tool, so delivery includes human content production and distribution alongside software features such as engagement tracking and a mobile app.
Traction
The company describes itself as an established, profitable and successful software company and points to selection by the Financial Times in 2020 as one of the fastest growing companies in North America. It publishes customer testimonials and customer stories on its site.
Latest developments
OutboundEngine markets a product line under the Harmony name and continues to hire in Austin, offering benefits including a 401(k), wellness programs, catered lunches, professional development and conference support, and company equity.
▸Full profile — market position, technology, go-to-market, geography
Market position
The company differentiates against other marketing platforms on the basis of setup effort and ongoing time commitment, describing itself as the only fully done-for-you solution and as offering the best value in small business marketing. It cites recognition by the Financial Times in 2020 as one of the fastest growing companies in North America.
Its stated point of difference is full-service delivery: expert-created content, distribution handled on the customer's behalf, and support, versus competing platforms that require training and hands-on operation by the small business owner.
Technology
The offering pairs software components — engagement tracking that identifies which prospects are interacting with content, custom response templates and a mobile application for follow-up — with multi-channel content distribution. Content itself is produced by expert writers and designers rather than generated by the customer.
Go-to-market
Small businesses across a range of industries, including individual practitioners and owner-operators such as fitness businesses, that lack the time or staff to run marketing programs in-house.
Geography
The company is based in Austin, Texas, where it recruits staff and offers on-site relocation support and relocation expense reimbursement to new hires.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
2 people who came through Outbound Engine went on to found or lead other companies.
Timeline · 1
launches, deals, and filingsThe company states it was named by the Financial Times as one of the fastest growing companies in North America in 2020.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Outbound Engineoutboundengine.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Outbound Engine do?
- OutboundEngine is an Austin-based done-for-you marketing platform that runs content, distribution and follow-up for small businesses.
- Who founded Outbound Engine?
- Outbound Engine was founded by Branndon Stewart, Henrik Johansson in 2016.
- Who are Outbound Engine's investors?
- Outbound Engine's investors include Alerion Ventures, Escalate Capital Partners, Harmony Partners, S3 Ventures, Silverton Partners, Floodgate.
- How much funding has Outbound Engine raised?
- Outbound Engine has disclosed $29M raised across 2 rounds.
- Who acquired Outbound Engine?
- Outbound Engine was acquired by Elm Street Technology.
- Where is Outbound Engine headquartered?
- Outbound Engine is headquartered in Austin, US.