our form

Tally is an online form builder that is edited like a text document: users type on a page and insert blocks (similar to Notion) rather than configuring fields or writing code. The product covers a broad range of input types, including contact information, numbers, multiple choice, dropdowns, phone numbers, ratings and rankings, dates and times, file uploads (images, PDFs, video, audio), electronic signatures, payments/checkout, hidden fields and calculated fields. Forms can be single- or multi-page, with a customizable Thank You page, progress bar and 50+ supported interface languages including right-to-left support for Arabic, Hebrew and Yoruba.

Smart features let creators build adaptive workflows: conditional logic to show, hide or skip blocks and pages; calculations for scores, prices, discounts, taxes and lead qualification; answer piping via @ mentions to reference earlier responses; hidden fields and pre-populated fields passed through URL parameters (e.g. UTM tracking); email notifications to the owner and to respondents; redirect on completion; reCAPTCHA; and partial submissions that capture unfinished responses. Design can be adjusted with pre-made themes, colors, fonts, buttons, columns, images, embeds (YouTube, Calendly, Maps) and custom CSS. Forms are distributed via Tally links, embeds on sites built with WordPress, Webflow, Framer, Ghost or Notion, popups, or custom (sub)domains. Form settings include closing a form manually or on a schedule, submission limits, duplicate-submission prevention, password protection, data-retention controls and auto-jump behavior.

Tally states it is a Belgium-based EU company that is GDPR compliant, hosts data in Europe, does not use cookie tracking, and encrypts form data in transit and at rest. The help center also references Tally AI, which generates a full form from a description, form import, and a Tally MCP server for building and managing forms through natural language via an AI assistant.

Business model

Tally uses a freemium model: unlimited forms and submissions are offered at no cost within fair-usage guidelines, with paid tiers unlocking additional capabilities. A Tally Pro tier includes partial submissions, respondent email notifications and removal of the "Made with Tally" badge, while a Tally Business tier adds features such as configurable submission data retention and is positioned for enterprise needs [0][3].

Subscription tiers (Tally Pro and Tally Business) layered on a free plan that carries no limits on the number of forms or submissions beyond fair-use guidelines [0][3].

Traction

Tally's website states it powers over 500,000 teams. Free-plan usage is unmetered within fair-use guidelines, and the product supports 50+ languages for respondent-facing text [0][3].

Latest developments

The help center documents AI-related additions: Tally AI, which builds an entire form (questions, logic and structure) from a natural-language description; form import; and a Tally MCP server that lets external AI assistants create and manage forms. Other documented capabilities include password-protected forms, duplicate-submission prevention using any field as a unique identifier, and per-form data-retention controls under Tally Business [1][3].