Optio.Ai

Market position

Optio describes itself as the leading customer engagement platform in its home market of Georgia, with clients among the country's largest banks and insurance companies. Third-party research lists comparable companies including BankSight, Bond.Ai, goedle.io and Centauri AI.

Optio positions itself as the leading customer engagement platform in Georgia, with an installed base among the country's largest banks and insurers and an on-premise deployment option suited to regulated financial institutions. It cites AI-based categorization and deep analytics of customer financial transactions, ISO/IEC 27001:2017 certification of its information security management system, and backing by the Techstars and StartupYard accelerators.

Technology

A unified customer data platform with AI-based capabilities for campaign management, customer segmentation, multichannel campaign execution, performance analytics, and categorization and deep analytics of customer financial transactions. Versions v5.0 (March 2024) and 6.0 have been released, and the company holds ISO/IEC 27001:2017 certification for information security management.

Go-to-market

Optio sells directly to large enterprises, initially banks and insurers in Georgia, and offers a demo request on its website. It builds visibility through accelerator affiliations (Techstars, StartupYard), industry awards, recognitions from Georgia's Innovation and Technology Agency, an AWS feature, and sponsorship of events such as DataFest Tbilisi 2025 and Ad Black Sea 2026.

Enterprises, historically banks and insurance companies in Georgia including Liberty Bank, Crystal, Silk, Tera, GPI Holding, Bank of Georgia and Basisbank; with the SaaS model the company targets ecommerce, retail, pharma and healthcare companies.

Geography

Headquartered at 14 M. Kostava Str., Tbilisi, Georgia. Customers and partnerships to date are concentrated in Georgia, and the company states it is expanding internationally into new markets across the region.

History

According to the company, the effort began in 2016 with a focus on personal finance management for millennials, and company records date the founding to 2017. Optio took part in the Techstars Berlin accelerator in 2018 and is also associated with StartupYard in Prague. It subsequently built a client base among Georgian banks and insurers, adding Basisbank as its third client bank, working with Bank of Georgia on a customer virtual assistant, partnering with Silk Bank on transaction categorization and analytics, and expanding into insurance with GPI. It obtained ISO/IEC 27001:2017 certification for its information security management system and won a 'Best Digital Transformation Project of the Year' award at the 13th Regional Cyber Security and IT Innovation Awards. Product milestones include OPTIO v5.0 in March 2024 and OPTIO 6.0, which added cross-industry support. In September 2026 the company announced a $1M funding round from private investors.