Attio

Attio develops a customer relationship management platform positioned as an "AI-native" or "agentic" CRM for go-to-market teams. The product combines a customizable data model (custom objects, records, relationship attributes, formula attributes) with email and calendar sync, workflow automations, sequences, reporting and enrichment. AI capabilities include an assistant ("Ask Attio"), AI agents that research and score leads, call intelligence, auto-labeling and auto-summaries, and an MCP server alongside API, webhook and App SDK access.

Marketing material describes agents that prospect and reach out to buyers, enrich and qualify inbound leads before routing them to reps, brief meetings, surface at-risk or stalled deals, monitor account health and renewals, and draft upsell or renewal outreach for human approval. The company frames its architecture around six "AI primitives": native ingestion of real-time GTM data, an intelligent workflow engine, programmable surfaces (APIs, SDKs and, planned, natural language), agent collaboration, fine-grained permissions and identity, and predictive intelligence. Agent collaboration and advanced permissions were described as in active development at the time of the Series B announcement, with the App SDK in beta.

Attio is delivered as a web application with macOS desktop apps (Apple Silicon and Intel), iOS and Android mobile apps, a Google Chrome extension and a Slack agent. Sign-in is via Google account or emailed temporary password, with SSO available on the Enterprise plan.

Founding story

The founders state they created Attio because CRM, one of the largest B2B software categories, had been stuck on architectures designed two decades ago, and they spent three to four years building the underlying data foundation before publicly launching the product.

Business model

Attio sells its CRM as a self-serve and sales-assisted SaaS subscription with per-seat pricing and usage credits, spanning a free tier through an enterprise contract tier.

Subscription pricing per user per month with monthly or annual billing (annual saves 20%): Free at $0 (up to 3 seats), Plus at $44 monthly or $35 annual, Pro at $99 monthly or $79 annual, and a custom-quoted Enterprise plan billed annually. Plans include monthly seat credits (100/500/1,000/2,500 per user) and workspace credits (250/1,500/10,000/custom), with additional workspace credit packs sold separately, e.g. +5,000/month at $85 monthly or $70 annual, up to +50,000/month at $595 monthly or $475 annual. Higher tiers add objects, record limits, reporting, security controls (SSO, SCIM), support levels and a migration service.

Traction

At the time of the Series B announcement, Attio reported 5,000 paying customers, including Lovable, Granola, Modal, Replicate and Public, with Legora also cited as a customer, and said it was on track for 4x ARR growth that year. Cumulative funding raised was stated at $116 million.

Latest developments

The company has repositioned its homepage around "agentic revenue," marketing AI agents that prospect, enrich and score leads, monitor deal risk and account health, and draft renewal and upsell outreach. Recent product surface additions listed in pricing and downloads include AI agents, Ask Attio, Call Intelligence, an MCP server, an App SDK and a Slack agent. Following the $52 million Series B, priorities stated are scaling engineering and R&D and expanding go-to-market globally.