Online ordering simplified
Playa Vista, US · Founded 2011 · Delaware corporation · 8 known investors
Founders & leadership
Online ordering simplified was founded in 2011 by Eric Jaffe and Christopher Webb.
EJ
Eric JaffeCo-founder
CW
Christopher WebbCo-founder
Board
SD
Steven DietzBoard director
Investors · 8
Atento CapitalTulsa · $500K – $1M
Bonfire VenturesLos Angeles · $2M – $4M
Catalyst InvestorsNew York · $10M – $20M
Convivialité VenturesSan Francisco
Delta-v CapitalDenver · $2M – $10M
Green Meadow VenturesWest Hollywood · $500K – $3M
Karlin VenturesLos Angeles · $250K – $2Mvia David A. Cohen · inferred
Upfront VenturesLos Angeles · $1M – $10M
Reported raises · per SEC filings
Form D private placements$11.4M disclosed across 3 rounds · 2013–2016
▶$5.4MraisedSep 2016 · 13 investors · Other TechnologyRule 506(b)
▶$5.4MraisedSep 2016 · 13 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Eric JaffeExecutive Officer, Director
- Christopher WebbExecutive Officer, Director
- Steven DietzDirector
- Offering amount
- $6M
- Amount sold
- $5.4M
- First sale
- May 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5.3MraisedSep 2016 · 18 investors · Other TechnologyRule 506(b)
▶$5.3MraisedSep 2016 · 18 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Eric JaffeExecutive Officer, Director
- Christopher WebbExecutive Officer, Director
- Steven DietzDirector
- Offering amount
- $6M
- Amount sold
- $5.3M
- First sale
- Aug 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$708.4KraisedJan 2014 · 12 investors · Other TechnologyRule 506(b)
▶$708.4KraisedJan 2014 · 12 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Christopher WebbExecutive Officer, Director
- Steven DietzDirector
- Eric JaffeExecutive Officer, Director
- Offering amount
- $1.3M
- Amount sold
- $708.4K
- First sale
- Dec 2013
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 6
by search overlap
Uber Eats179744 shared keywordsEasiest way for consumers and businesses to order food from favorite local eateries
DoorDash173765 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Grubhub153545 shared keywordsChicago-based online food ordering and delivery platform, formerly NYSE-listed, now owned by Marc Lore's Wonder Group.
Toast145608 shared keywordsToast provides a restaurant management platform combining point-of-sale hardware (Flex POS, Toast Go 3 handheld) with software tools for online ordering, payroll, and other operations. It serves restaurants and restaurateurs across the food service industry.
Postmates116028 shared keywords<UNKNOWN>
Clover Network49238 shared keywordsClover offers a point-of-sale system and software platform designed for small businesses in restaurants, retail, and service industries, featuring integrated payment processing, online ordering, inventory management, and staff scheduling capabilities.
Companies competing with Online ordering simplified for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structureOnline ordering simplifiedDelaware
Frequently asked questions
- Who founded Online ordering simplified?
- Online ordering simplified was founded by Eric Jaffe, Christopher Webb in 2011.
- Who are Online ordering simplified's investors?
- Online ordering simplified's investors include Atento Capital, Bonfire Ventures, Catalyst Investors, Convivialité Ventures, Delta-v Capital, Green Meadow Ventures, Karlin Ventures, Upfront Ventures.
- How much funding has Online ordering simplified raised?
- Online ordering simplified has disclosed $11.4M raised across 3 rounds.
- Where is Online ordering simplified headquartered?
- Online ordering simplified is headquartered in Playa Vista, US.