On The Goga

On the Goga is an organizational wellbeing company that helps employers build, run and scale employee wellbeing programs through strategy, hands-on support, content and technology. Its offering combines live virtual wellbeing workshops facilitated by professional wellbeing coaches, gamified wellbeing challenges, and the Wellbeing Hub, a customizable platform hosting a library of more than 200 wellness resources, workshop recordings and event listings. An accompanying admin dashboard lets HR administrators track upcoming and past workshops and challenges, access registration pages and view participation data.

The company positions its programming around reducing workplace stress and burnout, providing personal development opportunities, building connection among colleagues and reducing administrative workload for HR teams. Beyond programming, it also describes services in HR policy development, leadership training and coaching, and remote management consulting, with all programming designed to be accessible to remote, hybrid and in-person teams. Its challenge library spans activity, reflection and step-based formats — including Daily Moves, Making Strides, Simple Habits, Stress Less, Dollars & Sense and Daily Connection — each grounded in the company's Five Pillars of Wellbeing framework and behavioral science on habit formation.

Business model

On the Goga sells wellbeing services and software to employers, including facilitated virtual workshops, wellbeing challenges with published pricing, and tiered subscriptions to the Wellbeing Hub platform sized for businesses of varying scale, supported by consulting from its wellbeing strategists and experts.

Business-to-business sales to employers across workshops, challenges and Wellbeing Hub tiers, with hub tiers described as flexible for businesses of any size and separate challenge pricing.

Traction

The website states the company is trusted by more than 100 HR teams around the world, maintains a library of over 200 wellness resources and more than 100 workshops, and reports workshop ratings above 9.5 out of 10 from attendees. Customer testimonials reference multi-year engagements, including work with Braskem America since 2016 and with PIDC over four years.

Latest developments

Recent site materials highlight a new admin dashboard connected to the Wellbeing Hub, an expanded catalog of wellbeing challenges available exclusively through the Hub, and an HR Person of the Year 2025 nomination for Anna Greenwald.