Ole was founded by Alon Hendelman, Gal Aharon in 2021.

Who are Ole's investors?

Ole's investors include Y Combinator, AI Global, Goodwater Capital, ICT Capital, Light Ray, simple.capital, Zell Capital.

Where is Ole headquartered?

Ole is headquartered in Tel Aviv-Yafo, IL.

Ole

DefunctYC W22

Tel Aviv-Yafo, IL · Founded 2021 · 10 employees · 7 known investors

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Ole offers an app-based fashion delivery service that lets customers try clothes at home while a driver waits, keeping only desired items and returning unwanted pieces immediately.

Also known as Ole Marketplace Inc.

Consumer E-commerce Delivery FashionIsraelMiddle East and North Africa

Founders & leadership· Y Combinator alumni (W22)

Ole was founded in 2021 by Alon Hendelman and Gal Aharon.

Alon Hendelman Founder2020–2025Alon Hendelman co-founded Engie, a consumer marketplace for car repair and maintenance that operated across multiple continents, before becoming co-founder and CEO of Ole. He was recognized on Forbes' under-30 list for his work at Engie.

Gal Aharon Founderuntil 2025Previously, he co-founded Engie, a connected car platform that operated across four continents and provided driver maintenance insights and mechanic connections.

Investors · 7

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · funding news · techcrunch.com · open dataset · 5k.vc investor directory · Not right? Tell us

AI Globalreported

How we know: techcrunch.com · Y Combinator's founder network · Not right? Tell us

Goodwater CapitalreportedBurlingame · $5M – $50M

How we know: techcrunch.com · Y Combinator's founder network · Not right? Tell us

ICT Capitalreported

How we know: Y Combinator's founder network · Not right? Tell us

Light RayreportedNew York

How we know: techcrunch.com · Not right? Tell us

simple.capitalreported

How we know: Y Combinator's founder network · Not right? Tell us

Zell CapitalreportedColumbus

How we know: Y Combinator's founder network · Not right? Tell us

Related companies · 5

Fit to Form

PerShop

Le ToteLe Tote offers a subscription service that allows women to rent clothing and accessories on demand, using algorithms and customer data to personalize recommendations. The company operates across the United States and China, with its own logistics and fulfillment infrastructure.

StyleUpA live sports streaming platform offering HD-quality broadcasts of football matches including Turkish Super Lig, European leagues, and Champions League.

ThreadThread was an AI-powered personal styling service that combined artificial intelligence with expert stylists to provide clothing recommendations for men and women. The company has ceased trading after being acquired by Marks & Spencer in 2024.

Companies working in the same space as Ole.

Legal entities · 1

corporate structure

Ole Marketplace Inc.

In the news

Y Combinator-backed Ole delivers luxury fashion items in 50 minutes | TechCrunchtechcrunch.com · Nov 2023

Frequently asked questions

What does Ole do?: Ole offers an app-based fashion delivery service that lets customers try clothes at home while a driver waits, keeping only desired items and returning unwanted pieces immediately.
Who founded Ole?: Ole was founded by Alon Hendelman, Gal Aharon in 2021.
Who are Ole's investors?: Ole's investors include Y Combinator, AI Global, Goodwater Capital, ICT Capital, Light Ray, simple.capital, Zell Capital.
Where is Ole headquartered?: Ole is headquartered in Tel Aviv-Yafo, IL.