Observe
Palo Alto, US · Founded 2017 · Delaware corporation · 85 employees on LinkedIn · 9 known investors
Observe provides observability software that helps engineers troubleshoot distributed applications, consolidating logs, metrics, and traces into a single platform built on Snowflake. The company serves enterprise software engineering teams managing complex infrastructure and applications.
Also known as Observe by Snowflake · Observe, Inc.
Founders & leadership
Board
Investors · 9
Reported raises · per SEC filings
Form D private placements$269.8M disclosed across 2 rounds · 2024–2025
▶$124.8MraisedJun 2025 · 52 investors · Other TechnologyRule 506(b)
- Qi JinExecutive Officer
- Dustin YelinekExecutive Officer
- Daniel SturmanDirector
- Sahir AzamDirector
- Christine DorrionExecutive Officer
- Jeremy BurtonExecutive Officer, Director
- Eric RehmExecutive Officer
- John D. McMahonDirector
- Irina SealsExecutive Officer
- Michael L. SpeiserDirector
- Jacob LeverichExecutive Officer
- Soma SomasegarDirector
- Keith ButlerExecutive Officer
- Offering amount
- $190.5M
- Amount sold
- $124.8M
- First sale
- May 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$145MraisedOct 2024 · 57 investors · Other TechnologyRule 506(b)
- Michael L. SpeiserDirector
- Soma SomasegarDirector
- Daniel SturmanDirector
- Qi JinExecutive Officer
- Jacob LeverichExecutive Officer
- Keith ButlerExecutive Officer
- Jeremy BurtonExecutive Officer, Director
- Brian CampbellExecutive Officer
- John McMahonDirector
- Sahir AzamDirector
- Christine DorrionExecutive Officer
- Offering amount
- $152.5M
- Amount sold
- $145M
- First sale
- Feb 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Observe operates a managed software-as-a-service observability platform that unifies logs, metrics and traces for engineering teams running distributed applications and cloud infrastructure. The platform is organized around four layers: a real-time ingest pipeline that filters and enriches incoming signals using OpenTelemetry collection, an open data lake that stores telemetry in Iceberg tables on low-cost cloud object storage with elastic compute, an "O11y Context Graph" that structures telemetry as entities with semantic relationships supported by incremental views and token indexes, and a set of explorers plus an AI-based site reliability engineering assistant.
Product capabilities marketed by the company span log management and analytics, application performance monitoring that captures user requests without sampling, infrastructure monitoring across cloud and Kubernetes environments with more than 400 pre-built integrations, and observability for AI applications and agentic workflows including monitoring of AI infrastructure and token usage. Dedicated explorers exist for logs, metrics, services, Kubernetes and large language models. The AI SRE component allows users to correlate signals through natural language queries and surfaces suggested root causes and fixes during investigations.
Business model
Observe delivers its observability platform as fully managed SaaS, with a published pricing page, a free trial and a demo-request motion for prospective customers.
Traction
The website features a customer logo section and multiple published case studies describing consolidated tooling and faster incident resolution, and cites claimed customer outcomes of 3x faster MTTR and roughly one-third the cost.
Latest developments
Recent activity highlighted by the company includes a webinar introducing "Observe by Snowflake," the launch of its AI SRE capability, the O11y Context Graph and O11y Data Lake, and LLM observability for AI applications and agentic workflows.
▸Full profile — market position, technology, go-to-market, geography
Market position
Observe positions itself as a modern, lower-cost alternative to incumbent observability and log analytics tools, publishing direct comparisons against Splunk and the ELK Stack and emphasizing scale, cost efficiency and avoidance of vendor lock-in through open standards.
Stated points of differentiation include storing telemetry in open Iceberg formats to avoid vendor lock-in, separating storage on inexpensive cloud object storage from elastic compute, the O11y Context Graph's semantic entity model for cross-signal correlation, and an integrated AI SRE for natural-language investigation, together claimed to deliver about 3x faster mean time to resolution and up to 60% lower cost.
Technology
The architecture combines a real-time ingest and enrichment pipeline with OpenTelemetry-based data collection, a scalable data lake storing telemetry in open Iceberg table formats on low-cost cloud storage with elastic compute and roughly 10x compression, and the O11y Context Graph, which represents logs, metrics and traces as entities linked by semantic relationships and uses incremental views and token indexes for query performance. On top of these sit purpose-built explorers and an AI SRE layer for natural-language correlation and root-cause analysis.
Go-to-market
The company markets through its website with self-service free trials, booked product demos, published pricing, customer case studies, competitive comparison pages against Splunk and the ELK Stack, plus webinars, a blog and documentation.
Engineering, SRE and operations teams at organizations running large-scale distributed applications, cloud and Kubernetes infrastructure, and AI or LLM-based applications.
Geography
The company lists an office at 520 S El Camino Real, Suite 400, San Mateo, California.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
2 people who came through Observe went on to found or lead other companies.
Competitors · 10
by search overlap
Companies competing with Observe for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsObserve promoted a webinar titled "Introducing Observe by Snowflake" on its website, alongside its AI SRE, O11y Context Graph and O11y Data Lake offerings.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Observeobserveinc.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Observe do?
- Observe is a SaaS observability platform combining an open data lake, a context graph and an AI SRE assistant.
- Who are Observe's investors?
- Observe's investors include Sutter Hill Ventures, Alumni Ventures, Artisanal Ventures, Basecamp Fund, Evolution Equity Partners, Human Capital, Madrona Venture Group, MADRONA ACCELERATION and 1 more.
- How much funding has Observe raised?
- Observe has disclosed $269.8M raised across 2 rounds.
- Where is Observe headquartered?
- Observe is headquartered in Palo Alto, US.