NURX

Nurx is a direct-to-consumer telemedicine service that provides online medical consultations, prescriptions, and home delivery of medication, with an initial focus on birth control and PrEP and a current focus on specialty care for women. Patients complete an online medical consultation covering health history and goals; a provider licensed in the patient's state reviews it and prescribes treatment when clinically appropriate; the prescription is then shipped to the patient's home with free shipping, automatic refills, and the ability to pause or cancel. The company also offers home testing kits and unlimited messaging with its medical team, which includes doctors, nurse practitioners, physician assistants, nurses, and pharmacists. Services are not offered in every state.

The platform advertises access to more than 150 prescription treatment options across several categories: reproductive care (50+ birth control formulas including the pill, patch, ring, and shot, plus emergency contraception), menopause care including prescription hormone replacement therapy, weight management via injectable GLP-1 and oral treatments with progress check-ins, dermatology (acne, anti-aging, melasma, rosacea, eyelash growth), mental health medication for conditions such as anxiety, depression, insomnia, PMDD, OCD, PTSD, seasonal affective disorder and postpartum depression (Nurx does not provide talk therapy or crisis management), herpes/cold sore treatment and prevention, hair loss and dandruff, and general health conditions such as UTI, bacterial vaginosis, vaginitis, yeast infection, and migraine. Medications are offered with or without insurance, with some treatments as low as $0 with insurance coverage and listed cash prices otherwise; many services are FSA/HSA eligible. A consumer mobile app is distributed via the Apple App Store.

Founding story

Nurx was founded in 2015 by Edvard Engesaeth and went through Y Combinator's Winter 2016 batch, launching as a telemedicine service aimed at increasing access to healthcare, beginning with birth control and PrEP prescribed online and delivered to patients' doors.

Business model

Nurx operates a consumer telehealth and pharmacy-fulfilment model: patients pay for asynchronous online medical consultations and for prescribed medication that is shipped to them, with recurring refill shipments (for example a three-month birth control supply) and subscription-style pause/cancel controls. Some medications are billed through insurance, where patient cost can be $0 or a copay, while uninsured patients pay listed cash prices; certain services are FSA/HSA eligible.

Revenue comes from patient payments for medications and telehealth care, both cash-pay at published prices and via accepted insurance plans, with recurring refill orders and free shipping included.

Traction

Company site reports 2M+ patients served, 16M+ birth control prescriptions issued, over 92% of patients ordering again, and 26,691+ reviews averaging 4.8 (4.7 "Excellent") on Trustpilot. Team size is listed at 300. Parent company Thirty Madison was reported to contribute more than $220M in annual revenue in connection with the 2025 Remedy Meds transaction.

Latest developments

In September 2025 it was reported that Nurx's parent Thirty Madison agreed to be acquired by Remedy Meds in an all-stock deal worth just over $500M, expected to close in late 2025; Remedy Meds reported more than $450M in annual revenue with "substantial profitability" and Thirty Madison more than $220M. Nurx's current site markets weight management (GLP-1 injection and oral), menopause care with prescription HRT, dermatology and mental health services alongside its birth control offering.