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Nurture Boss

Scottsdale, US · Founded 2020 · 22 employees on LinkedIn · 5 known investors

Find your way into Nurture Boss

33 people in our graph share verified history with the Nurture Boss team — schools, employers, funds. One of them is your warm intro.

Brad Kotanskyunlockedknows Jacob Carter · together at Nurture Boss (overlapped)
×3knows the team · via Keap
×3knows the team · via Nurture Boss
×4knows the team · via Art Institute of Phoenix
knows the team · via Crexendo Business Solutions

Nurture Boss offers AI-driven software for the multifamily housing industry, helping property management and onsite leasing teams drive tours, applications, leases, and renewals. It aims to help renters find their next home through measurable marketing and engagement tools.

Founders & leadership

Nurture Boss was founded in 2020 by Aaron Pierson and Jacob Carter.

APAaron Pierson
Aaron PiersoninCo-Founder & Chief Marketing Officer (CMO)2020–2021Aaron Pierson founded MagnetiqAI and Pierson Ventures, bringing nearly two decades of experience in marketing automation, AI systems, and real estate technology; he has co-founded multiple companies, advised growth-stage startups, and authored Unleash AI, a guide to AI applications for founders.
JCJacob Carter
Jacob CarterinChief Executive Officer / FounderHe is self-taught in software development and has authored a book on AI applications in the property management industry.

Board

GSGregg Scoresby
Gregg ScoresbyinBoard MemberFounder and Managing Partner at PHX Ventures

Investors · 5

Also in the syndicate · 1

Revenue Capitallead

Funding

SEC filings, press & company announcements

$7.4M disclosed across 3 of 4 rounds · 2020–2024

  • $4MSeries ADec 2024 · 4 sources

    Revenue Capital (lead)

    Source ↗
$2.7MraisedJun 2022 · 38 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jacob CarterExecutive Officer, Director
  • Gregg ScoresbyDirector
Offering amount
$3M
Amount sold
$2.7M
First sale
May 2022
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$711KraisedNov 2020 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Gregg ScoresbyDirector
  • Aaron PiersonExecutive Officer, Director
  • Jacob CarterExecutive Officer, Director
Offering amount
$951K
Amount sold
$711K
First sale
Oct 2020
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 10

by search overlap
PERQ Software5 shared keywordsPERQ provides a digital marketing platform for the multifamily housing industry, combining advertising, conversion-focused websites, interactive lead capture, and portfolio-wide marketing analytics into one system. It serves multifamily marketers and property management companies, connecting marketing spend to leasing outcomes and giving leadership visibility into performance across their portfolio.
RealPage5 shared keywordsRealPage provides an AI workforce for the multifamily real estate industry, with AI agents that coordinate and execute tasks across leasing, operations, resident engagement, and portfolio management. Its Lumina AI workforce is aimed at property management teams.
Lethub4 shared keywordsLetHub provides AI-powered leasing automation for property management companies, handling lead capture, prospect follow-up, and tour scheduling from initial inquiry to signed lease. It offers features such as automatic tour scheduling, calendar sync, lockbox integration, ID verification, follow-up email/SMS sequences, and integrations with property management software and CRMs.
EliseAI4 shared keywordsEliseAI applies artificial intelligence to streamline operations in housing and healthcare, two industries historically resistant to technological transformation. The company serves apartments and healthcare providers seeking to optimize complex, labor-intensive workflows.
Funnel Leasing4 shared keywordsFunnel is a property management software or platform serving multifamily real estate companies; it hosts a Customer Advisory Board (CAB) of senior leaders from major property management firms and REITs who shape its product roadmap and strategy.
Appfolio4 shared keywordsAppFolio Investment Manager is investor management software designed for real estate investment firms. It provides centralized operations, automated cash flow management, investor CRM, fundraising workflows, and investor portal capabilities.
Entrata4 shared keywordsEntrata provides an AI-driven operating system for property management, with purpose-built agents for leasing, accounting, renewals, maintenance, and payments. It serves multifamily, student, affordable, military, commercial, and manufactured housing operators, offering configurable workflows, compliance controls, and governance at the property and portfolio level.
Swiftlane3 shared keywordsSwiftlane provides cloud-based access control and video intercom systems for multifamily and apartment buildings, including mobile phone-based door unlocking, face recognition, PIN and key card access, and an AI leasing bot (RentGPT). It targets property managers and multifamily communities to manage visitor access, security, and leasing operations.
ButterflyMX3 shared keywordsButterflyMX provides a property access and security platform that connects video intercoms, access control, and security cameras through a single system. It serves building owners, property managers, residents, and visitors across multifamily, commercial, student housing, and gated community properties.
Zillow3 shared keywordsZillow operates an online real estate marketplace where consumers can search homes for sale and rentals across US and Canadian cities, view mortgage rate information, and access home financing through Zillow Home Loans. It covers residential property listings, apartments and houses for rent, and mortgage services nationwide.

Companies competing with Nurture Boss for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Frequently asked questions

What does Nurture Boss do?
Nurture Boss offers AI-driven software for the multifamily housing industry, helping property management and onsite leasing teams drive tours, applications, leases, and renewals. It aims to help renters find their next home through measurable marketing and engagement tools.
Who founded Nurture Boss?
Nurture Boss was founded by Aaron Pierson, Jacob Carter in 2020.
Who are Nurture Boss's investors?
Nurture Boss's investors include AZ-VC, Copper Sky Capital, PHX Ventures, In Revenue Capital.
How much funding has Nurture Boss raised?
Nurture Boss has disclosed $7.4M raised across 3 of its 4 known rounds.
Where is Nurture Boss headquartered?
Nurture Boss is headquartered in Scottsdale, US.