Funnel Leasing
Techstars '11New York City, US · Founded 2011 · 181 employees on LinkedIn · 18 known investors
Find your way into Funnel Leasing
Funnel is a property management software or platform serving multifamily real estate companies; it hosts a Customer Advisory Board (CAB) of senior leaders from major property management firms and REITs who shape its product roadmap and strategy.
Also known as Funnel · Funnel Leasing, Inc. · Nestio
Investors · 18
Also in the syndicate · 8
Funding
SEC filings, press & company announcements- Undisclosed amountSeries B-2Nov 2023 · 2 sources
RET Ventures (lead), multifamily owner-operator co-investors, Trinity Ventures
Source ↗ - Undisclosed amountSeries B2Oct 2023
RET Ventures (lead), Trinity Partners
Source ↗ - Undisclosed amountSeries B-2Oct 2023Source ↗
- Undisclosed amountSeries BFeb 2022
RET Ventures (lead), Camber Creek, Camden Property Trust, Cortland Partners, Essex Property Trust, MAA, Morgan Properties, Trinity Ventures, Wilshire Lane Capital
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Funnel Leasing, Inc. (branded "Funnel") develops software for multifamily rental housing owners, operators and property managers. The company describes its offering as a front-office-only platform combining a renter-centric CRM, agentic AI for prospect and resident communication across email, chat, SMS and voice, online leasing and renewals with fraud prevention and instant income verification, resident onboarding and a mobile resident portal, AI-driven marketing workflows and multi-touch attribution, contact center software with call recording, transcription and scoring, reporting dashboards, and unit-level ILS syndication. The platform is positioned as property-management-system agnostic and integrates with existing PMS and back-office accounting systems.
Earlier product generations were marketed under named modules: Engage (lead management/CRM with omni-channel automation), Amplify (a virtual leasing agent operating over SMS, email and chat), Convert (online leasing tools including instant income verification via linked financial accounts and e-sign) and Signal (listing syndication to third-party internet listing services). The company has also referred to its category as Renter Management Software (RMS).
Funnel operates an affiliated 501(c)(3) nonprofit, Home by Funnel Inc., known as Housing Opportunities Made Equal (H.O.M.E.), focused on access to safe and healthy housing for disadvantaged renters. It runs an annual industry conference called Forum.
Founding story
Press materials state Funnel Leasing was founded in 2011 by Caren Maio, Matt Raoul and Mike O'Toole to address challenges faced by property managers and owners, including rising costs and labor shortages; other coverage describes the company as starting in 2010 as an apartment marketing platform before broadening in 2018 into a platform covering the full rental process.
Business model
Business-to-business software sold to multifamily property owners and management companies. Reported revenue is largely subscription-based, with clients typically on long-term contracts priced according to portfolio size and the specific products used (such as the RMS and virtual leasing agent), generating recurring revenue with upsell potential as clients expand usage.
Subscription fees for access to the platform, priced by portfolio size and service needs under long-term contracts; the company has also written about resolution-based pricing in multifamily.
Traction
The company reports its platform powers 2 million units and cites customer outcomes including 35% task time savings, $4-5M in annual savings, a 100% secret shop score and a 15% year-over-year increase in resident retention after centralizing. In 2021 it reported 115% year-over-year revenue growth and grew headcount from 40 to 80. In January 2026 ZRS Management selected Funnel as its enterprise CRM and agentic AI platform across a 110,000-unit portfolio, and its 2026 Forum conference drew more than 150 multifamily leaders.
Latest developments
In January 2026, ZRS Management selected Funnel as its enterprise CRM and agentic AI platform across a 110,000-unit portfolio. The company held its annual Forum conference in March 2026 with more than 150 multifamily leaders attending. In May 2026 it was named a 2026 NAA Top Employers winner and ranked No. 11 on the Tampa Bay Business Journal list of 65 Best Places to Work. Recent product and content themes include agentic workflows, AI governance, MCP-based deployment and the resident portal.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as an enterprise CRM and agentic AI platform for large multifamily portfolios and as a PMS-agnostic alternative to point solutions bundled with legacy property management systems. At the time of its 2022 Series B, the company said it was the full-portfolio CRM for five of the 20 largest apartment owners in the United States, and its site states the platform powers 2 million units. Industry commentary has identified it as a leader in deep PMS integration.
Renter-centric data model built around a unified prospect and resident record rather than the property; a front-office-only, PMS-agnostic platform intended to coexist with clients' existing accounting and back-office systems; agentic AI across voice and text channels; and online leasing with instant income verification that removes the need for applicants to supply W-2s and pay stubs.
Technology
AI and automation applied to leasing and resident operations, including agentic AI assistants that handle 24/7 follow-up across email, chat, SMS and voice, a virtual leasing agent, AI-based call transcription and scoring, and marketing automation with real-time attribution. The architecture is described as renter-centric, keeping a single unified record per prospect and resident, and integrating deeply with third-party property management systems. Publicly reported technology components include Tableau, Amazon, Salesforce Service Cloud, jQuery and JavaScript.
Go-to-market
Direct enterprise sales supported by demo requests and self-serve product tours, customer case studies with large operators, industry conference presence (Apartmentalize, OPTECH) and its own annual Forum conference, plus content marketing through articles, podcasts and press coverage. Proceeds of the 2023 financing were earmarked for expanding sales and marketing teams and further platform development.
Multifamily property owners, operators, third-party managers, leasing teams and their renters. The company's demo request page states it accepts property managers and owners with a minimum of 2,000 conventional units in their portfolios, indicating an enterprise and mid-market focus. Named customers and case-study subjects include Camden Property Trust, BH Management, UDR, The RMR Group, LCOR, Cortland and ZRS Management.
Geography
United States-focused, serving multifamily markets across major urban centers and residential communities; corporate offices listed at 1115 Gunn Highway, Suite 201, Odessa, Florida, with the company also described as Tampa, Florida-based.
History
Sources give differing founding dates: company and press materials variously describe Funnel as founded in 2011 by Caren Maio, Matt Raoul and Mike O'Toole, and as founded in 2010 as an apartment marketing platform that expanded significantly in 2018 into a full-stack platform for the entire rental process. It raised a $14 million Series A in 2020, a $36.5 million Series B in February 2022 and a $32 million Series B-2 announced in late 2023. Tyler Christiansen serves as CEO. In 2021 the company launched its Amplify virtual leasing agent with Camden Property Trust and created the H.O.M.E. nonprofit. Recognition includes Best Places to Work in Multifamily (2024), Best Places to Work in Multifamily for Women (2024), National Apartment Association Top Employer winner (2023) and finalist (2021, 2022, 2025), a Tampa Bay Business Journal Inno Fire Awards win, and a 2026 NAA Top Employers award alongside a No. 11 ranking on the Tampa Bay Business Journal Best Places to Work list.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 7
by search overlap
Companies competing with Funnel Leasing for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 8
launches, deals, and filingsFunnel was named a winner of the 2026 NAA Top Employers and ranked No. 11 on the Tampa Bay Business Journal list of 65 Best Places to Work.
Funnel concluded its annual industry conference, Forum, bringing together more than 150 multifamily leaders.
ZRS Management, LLC selected Funnel as its enterprise CRM and agentic AI platform across a 110,000-unit portfolio.
Funnel was recognized as a Best Places to Work in Multifamily honoree and a Best Places to Work in Multifamily for Women honoree in 2024; it was a National Apartment Association Top Employer winner in 2023 and a finalist in 2021, 2022 and 2025, and a Tampa Bay Business Journal Inno Fire Awards winner.
Funnel Leasing raised $32 million in a Series B-2 financing led by RET Ventures with participation from Trinity Ventures and multifamily owner-operator co-investors; proceeds earmarked for sales and marketing expansion and platform development.
$32M source ↗
RET Ventures led a $36.5 million Series B joined by Camden Property Trust, Morgan Properties, Wilshire Lane Capital, Trinity Ventures and Camber Creek, with additional strategic investment from RET limited partners Cortland, Essex and MAA, to expand centralized leasing capabilities into enterprise and middle markets.
$36.5M source ↗
Funnel created H.O.M.E. (Housing Opportunities Made Equal), a 501(c)(3) nonprofit providing disadvantaged renters with access to safe and healthy housing.
Funnel launched its virtual leasing agent, Amplify, working across texting, email and chat, in partnership with Camden Property Trust.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Funnel Leasingfunnelleasing.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Funnel Leasing do?
- Funnel Leasing sells a PMS-agnostic CRM and agentic AI front-office platform for multifamily property operators.
- Who are Funnel Leasing's investors?
- Funnel Leasing's investors include Camber Creek, Expansion Venture Capital, RET Ventures, Scout Ventures, Scout Ventures, Social Starts, Techstars, Wilshire Lane Capital and 2 more.
- Where is Funnel Leasing headquartered?
- Funnel Leasing is headquartered in New York City, US.